Adriana Araujo

Project, Brand and Communications Manager @Paradise Farms

Presentation DesignerEmail Marketing Manager💸 Marketing✔️ ITBusiness OwnerEvent ProducerGraphic Designer🐦 DesignCommunication Designer🎥 EntertainmentArtist ManagementProduct ManagerProject ManagerWeb DeveloperCommunity ManagerCommunications ManagerPR ManagerContent Manager

Adriana Araujo is a seasoned professional currently serving as a Project, Brand, and Communications Manager at Paradise Farms. She has a proven track record in the development and execution of strategic brand initiatives and communication strategies. With a deep understanding of project management, Adriana excels in coordinating and managing large-scale projects, ensuring they are completed in a timely and efficient manner. Her excellent communication skills and expertise in brand management have made significant contributions to Paradise Farms. Adriana's passion for sustainable farming and her ability to drive brand awareness have been instrumental in her role, helping to shape the company's identity and values.

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Work Background

Answer Design GroupFounder/Principal

Jan. 2002Miami/Fort Lauderdale AreaCreate and design graphics for print and electronic materials, perform web design and programming for clients, such as Sony Music Latina, P&G, Royal Caribbean, Skilled Health Systems, Eman Productions, Friends of Gusman LLC, Beto Cuevas, and Siemens

Backline Miami Rental CorBusiness Manager

Jul. 2018 - Apr. 2020Miami, Florida, United StatesDirected and oversaw rentals, marketing, sponsorships, and daily operations including logistics, supervising personnel, processing accounts receivable/accounts payable, and inventory control. Responsible for developing new business avenues for the United States and the Caribbean as well as procedures to improve flow management and inventory loss reduction

The Sacred Space MiamiProduction Manager and Digital Marketing Coordinator

Mar. 2017 - Mar. 2018Miami, Florida, United StatesAccountable for sales, marketing, planning, coordinating, and overseeing operations for everyday events & classes offered across all rental spaces on the campus. Responsible for the implementation of attendance and finances reporting procedures as well as ticket sales platforms. Developed Standard Operating Procedures and Training Manuals for events operations, sales, and reporting. Managed daily campaign spend, making sure to be in line with targets and monthly budgets. Evaluated the success of all digital campaigns providing analytics reports monthly with updated strategies.

Best Doctors InsuranceInternational Marketing Executive

Apr. 2011 - Feb. 2017Miami/Fort Lauderdale AreaINTERNATIONAL MARKETING EXECUTIVE, February 2015 - February 2017 Appointed as Lead Marketing Executive for the planning, implementation, management and oversight of innovative and confidential projects. Recognized by Senior Executives as the “Go-to-Person” in matters relating to idea creation and rollout of new business, sales and marketing tools. Successfully produced several video shoots in different Latin American countries; directed all aspects of each production, from selecting locations to hiring and managing crew and production teams, to making travel arrangements, and ultimately ensuring proper camera angles for the final product. Oversee implementation of new and existing technologies for new company markets, including website and marketing materials, online applications and RSVP Platforms. Accountable for planning, directing, coordinating and overseeing numerous domestic and international seminars and events, including the 2013, 2014, 2015 and 2016 Annual Conventions held in South Africa, Vienna-Budapest, Dubai and Stockholm. Preparing and ensuring adherence to budgets, implementing design concepts for the creation of invitations and itineraries as well marketing collateral; planning and selecting items for gift bags/giveaways. Conceptualized, produced and implemented an interactive agenda type mobile application for Android and iOS to be use during convention. Directly supervise the activities for a team of over 20 designers, planners and programmers. ---------------------------- MARKETING SPECIALIST, 05/12 – 01/2015 Recognized as the recipient of the “Extra Mile” award resulting in promotion to International Marketing Executive. ---------------------------- FULFILLMENT COORDINATOR/GRAPHIC DESIGNER, 04/11 – 04/2012 Developed and designed digital and printed visual aids, managed the distribution of marketing collateral, and oversaw marketing material production, ensuring all project milestones and deadlines were achieved.

Ideal Productions, Inc. (now operating as Focus Management US)Production Associate/Brand Manager

Jan. 1998 - Jan. 2017Miami/Fort Lauderdale AreaNote: I had the pleasure of working with Ideal Productions, Inc.on two separate occasions in 2009 to 2017 and also from 1998 to 2001 Ideal Productions is an entertainment management company which specializes in live entertainment, touring, corporate events, and brand building Managed all tour-related activities for artists such as Paulina Rubio, Ana Gabriel, Fey, Ricky Martin, Soraya, Francisco Céspedes, and Alejandro Sanz among others Oversaw office operations for entertainment related budgets and services; created and designed tour-related printed materials, and developed tour tools and artist related marketing Accountable for artist and crew logistics while rehearsing and touring

Olympia Theater at Gusman CenterFront of House and Food and Beverage Manager

Feb. 2009 - Mar. 2011Miami/Fort Lauderdale AreaFront of House and Food and Beverage Manager for the Gusman Center for the Performing Arts at the Olympia Theater - managed and directed all FOH operations from start to close of each production, including planning, recruiting, interviewing, hiring, scheduling and direct supervision of FOH and F&B staff; increased F&B sales by 150% while decreasing inventory loss by 80%; developed Standard Operating Procedures and Training Manuals

Opustone Natural Stone DistributorsMarketing Manager

Jan. 2004 - Jan. 2006Miami/Fort Lauderdale AreaCreated the first online catalog for this exclusive importer and distributor of fine marble, granite, onyx, porcelain and limestone Planned and implemented online ordering which generated new leads and increased sales closing ratios Developed and managed marketing budgets Produced marketing materials, performed web programming and maintained sites Accountable for all media purchasing

SorayaPersonal Manager

Jan. 1997 - Jan. 2006Miami, FLCoordinated and managed all personal activities discreetly and in confidence for Grammy-Awards recipient, singer/songwriter Soraya; provided concierge type services; managed all public relation activities, including creating and producing the Soraya Electronic Press Kit (EPK); designed, launched and maintained the artist’s website, Soraya.com as well as the Fan Club

Mary's Place - The StudioStudio Manager

Jan. 1999 - Jan. 2001Miami, FloridaDirected and oversaw studio operations, including recruiting, hiring and supervising personnel; processing accounts receivable/accounts payable, inventory control, scheduling rehearsals and booking recording studio time