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Work Background
Amplify MRFounder
Jun. 2020Amplify MR are a specialist market research agency that delivers information other agencies can’t (or won’t). In areas such as niche panel/community building, behavioural measurement, advertising evaluation and data amalgamation we pull together experts and technologies to design the best possible custom solutions. Using the best to deliver the best!
Syno InternationalCountry Manager - UK & Head of Data Solutions EMEA & Americas
Jun. 2020
ROMA SurveysNon Executive Director
Sep. 2019
MDI EuropeDirector - Europe
Aug. 2019London, United KingdomMDI is a pure play, global Mobile and Digital marketing and real-life insights provider. We deliver in-the-moment insights - enabled by our unique mobile engagement platform and apps. By being better, faster and cheaper (and now in Europe!) we want to make our clients happy. Very happy.
Independent ConsultantConsultant
Dec. 2018 - Feb. 2023London, United Kingdom
Lucid, LLCHead of Marketing and Head of Product (dual role)
Aug. 2016 - Dec. 2018Business lead responsible for Strategy, Marketing and Product teams for SaaS, Programmatic Exchange and Ad Effectiveness solutions. Strategy: • Delivered the 5-year strategic vision and plan, with aligned business unit objectives and plans.
• Management of senior leadership behavioural change program with KPI alignment and people plans. Product: • Wholesale re-factoring of the Sample Marketplace platform to deliver 40% YoY growth.
• Re-aligned technical capabilities and roadmaps (enhanced UI, AI feasibility capabilities) to support rapid growth forecasts (70% YOY 2018).
• Developed a new audience data validation initiative for media agencies & brands ($4m forecast revenue 2019). Marketing: • Full portfolio re-positioning and rebranding (incl. new website, 7 figure ad campaign and social strategy).
GfK NOPManaging Director / Global Product Director Communications & Digital (Brand and Customer Experience)
Dec. 2009 - Jul. 2016MD Global Client Services (2009 - 2015): Established and led the Global Digital Market Intelligence teams in 28 markets - delivering digital media and advertising insight solutions. Drove digital awareness and culture across the company. Maximised revenue opportunities across all practice areas; delivered through global sales teams coordination, collaboration and selling a portfolio of solutions. Global Lead Ad + Communications (2015 – 2016): Responsible for €104m sales of all advertising pre-testing, evaluation and tracking solutions to brands, media agencies and publishers. • Grew the Digital Market Intelligence global revenues to €46m in 5 years, with 50% growth in 2015. • Developed the Google global account from €22m to €32m in 2 years.
• Launched and marketed 8 new products generating multi-million revenues.
• Developed and launched a new mobile ad effectiveness solution which exceeded sales targets for 1st year in 6 weeks (launch in Sept ’15).
Taylor Nelson Sofres plcMD TNS Global Interactive
Jun. 2006 - Dec. 2009Created and delivered the Digital & Internet Research Strategy, business plans and budgets for the TNS Group. Advised on potential acquisitions and partnerships, managing subsequent business integrations, including board representation. Globally responsible for the sales, commercial support, marketing, product development and operations for the interactive business. • Grew online business from 10% to 35% of custom research revenues (to £200m+).
• Established new commercial and operations teams (90 people) to support the global business.
• Overall responsibility for 45 people (8 direct reports, located across 4 countries). • Increased profitability of a new strategic partner by 20% in 9 months.
• Created and launched pioneering industry-first products in ad evaluation, social media monitoring and community collaboration.
KantarHead of Interactive Solutions - World-wide
Aug. 2000 - Jun. 2006Responsible for the design, creation and launch of internet research methodologies and products for 70+ countries. Provided group-wide expertise, advice and marcomms for interactive and commercial opportunities. • Delivered online versions of 5 Business Solutions products with incremental revenues of £3.5m (20% of total) by 2005.
• Integrated a new, disruptive technology company acquisition into the product portfolio. • Managed and ran Interactive Solution training events across the group to over 500 people across 13 countries
IpsosHead of Interactive
Jun. 1999 - Feb. 2000
ProActive InternationalManaging Director
Jan. 1999 - Dec. 2000
BMRBAssociate Director
Jan. 1996 - Dec. 1999
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