Cody Frisby

Chief Operating Officer @Monolith Brands

United States💰 Investor & VC🔥 Startup FounderHead of Growth💸 MarketingBusiness OwnerChanel Manager💼 C-level Executive👍 Sales & BizDevMarketing Analytics Manager🧨 Consulting🏦 Finance✨ Business OwnerCOOManaging PartnerBusiness Analyst

Cody Frisby served as the Chief Operating Officer and Chief Data Officer at Monolith Brands, an operating company owning a portfolio of consumer product brands. With a strong background in revenue growth, business strategy, and leadership, Cody has been instrumental in driving the company's growth and success. Prior to Monolith Brands, he held several key management roles in ecommerce companies, honing his skills in project management, team leadership, and strategic planning. Cody is well-versed in all aspects of business operations, from financial management to product development, making him a valuable asset to Monolith Brands. His dynamic leadership style and forward-thinking approach have been the foundation for Monolith’s early success.

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Work Background

MonolithChief Data Officer

Jan. 2024Lehi, Utah, United States · Hybrid

MonolithChief Operating Officer

Mar. 2021 - Jan. 2024Lehi, Utah, United States · Hybrid

PatternSenior Growth Strategist

Oct. 2019 - Mar. 2021

PatternDirector Of Brand Management

Oct. 2018 - Nov. 2019Lehi, UtahPattern is a company that excels at helping brands attain worldwide eCommerce growth and control. To that end, they offer a variety of services to help partners including Amazon management, marketplace management, distribution, and services such as advertising, SEO, and creative. As Director of Brand Management, some of my responsibilities and achievements included: - Complete ownership of team's performance, budget, resource allocation, and planning - Strategic direction of department to meet or exceed growth goals - Aligned key internal initiatives with brand value and importance - Mentored team members to enhance professional development and job satisfaction - Recruited, hired, and retained the most successful team possible - Re-engineered the analysis and implementation of listing optimizations to deliver highest possible result - Met or exceeded every performance benchmark since starting - Recipient of the 2018 'Raise the Roof' value award

PatternBrand Management

May. 2018 - Oct. 2018Lehi, Utah

Signature Products GroupDirector Of Ecommerce

Jul. 2017 - May. 2018Salt Lake City, UtahSignature Products Group is a full-service licensing company that specializes in the design, production, and marketing of outdoor consumer products from Browning, Carhartt, Realtree, Mossy Oak, Ducks Unlimited, Kryptek, and Chris Kyle/American Sniper. Director Responsibilities and Achievements: Planned, executed, and optimized a unique marketplace strategy for each brand to meet sales goals without jeopardizing price integrity or channel conflict. This led to: - Doubled gross sales year-over-year while maintaining contribution margin - Successfully implemented Channel Advisor as product information management system - Built and launched Shopify store with Shipstation, ChannelAdvisor, and 3PL integrations - Oversaw the merchandising and consumer experience for over 5k unique items - Strategically grew in-house Ecommerce team from one to five full-time employees - Organized and facilitated the data-driven design and launch of high-opportunity exclusive items - Established the templates and procedures to reliably deliver insights into defined KPI's - Managed 7-figure advertising budget to meet or exceed campaign-level goals

Signature Products GroupEcommerce Manager

Apr. 2017 - Jul. 2017Salt Lake City, Utah

Xlear, Inc.Ecommerce Manager

Jul. 2014 - Apr. 2017American Fork, UtahXlear Inc. is a CPG company specializing in natural oral care, sinus care, and bulk sweetener products marketed under the brands Spry, Xlear, XyloSweet, and Lite&Sweet. Responsibilities and Achievements: Plan, execute, and optimize the company’s eCommerce strategy including B2C, B2B, and Marketplace positioning. This led to: - Double digit revenue growth in the eCommerce channel - 100% item saturation in the 4 largest eCommerce accounts - 10+ items organically ranked in the top 3 positions for the most common keywords on Amazon - Millions of impressions and the brand's lowest ACoS across AMS marketing campaigns, including competitive conquesting - Monitoring and controlling price integrity through a MAP environment in both a direct and distributor business model - Increased brand/product awareness and sales through collaboration with all key account online retailers to coordinate and fund account-specific marketing efforts, including Vitacost, iHerb, Quidsi, Target, and Walmart. Managed internal and external resources to completely re-design and roll out a new responsive website, auto-updating store locator, and fully-integrated Magento online store. This resulted in above-industry-average user engagement, doubled mobile conversions, and established a more stable platform to build the digital marketing efforts upon. Evaluated and re-negotiated all digital marketing efforts including web development, PPC, social media, and blog creation which cut excess spending by 60% without negatively effecting KPIs or deliverables. This stabilized the spend and led to a Digital Marketing Manager being hired who has further optimized the efforts.