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Work Background
Balto DigitalManaging Director, Client Partnerships & Growth
Jul. 2022Greater Seattle AreaHello! Welcome to Balto Digital Group, where creativity and data meet strategy and flawless execution. As a team of digital marketers, social media enthusiasts, and strategists, we excel in connecting brands with their audiences. Our focus? Crafting genuine interactions that not only spark conversations but also drive tangible results aligned with your business objectives. Let’s work together to elevate your content marketing and achieve your goals!
AcxiomSenior Managing Director
Jan. 2017 - Jul. 2022Greater Seattle Area Enterprise Sales and Customer Success Manager- Strategic Business Manager for high-value enterprise Telco, Tech, and Retail accounts. B2B and B2C. Led large cross-functional teams to drive client satisfaction and new revenue. Focused on helping clients use data to solve business problems and optimize their marketing spend through data, identity resolution solutions, analytics, and media activation programs. Acxiom LLC is part of Interpublic Group (NASDAQ: IPG)
Harland ClarkeBusiness Development, Channel Markets
Aug. 2014 - Sep. 2016Greater Seattle AreaSelected to develop and manage Harland Clarke Holding Company’s (HCHC) corporate strategic initiative of expanding Harland Clarke's digital marketing solutions/professional services to new target industry segments and HCHC channel accounts. Worked closely with senior management and cross-functional leaders across HCHC’s business units to develop and execute on a sales and marketing plan that leveraged the company’s core digital marketing capabilities. Provided marketing consulting services to HCHC's client base, across company divisions.
Archer MobileVice President of Strategic Partnerships
Oct. 2011 - Aug. 2014Focused on mobile marketing strategy development, mobile integration and campaign deployment for enterprise accounts and channel partners. Was instrumental is developing and managing the channel sales program that drove more than 50% of total company sales.
AnsiraVice President, Digital Solutions
Jun. 2010 - Sep. 2011Irvine CaliforniaDiversified digital, customer engagement and channel services agency Developed digital, channel marketing and engagement strategies/solutions for leading global brands and their advertising agencies. Provided a broad base of digital marketing solutions and integrated programs with a focus on automotive OEMs, retail accounts and online marketplaces; channel marketing and communications platforms, marketing automation systems,trade promotion management systems. Established and managed profitable strategic partnerships to enable Ansira to gain access to new market verticals. Marketed SEM, digital media, social media strategy, mobile solutions and experiential programs.
BrandMuscle, Inc.Vice President of Sales and Marketing
Feb. 2008 - Jun. 2010Responsible for building and leading the sales and marketing teams,as well as driving new accounts and profitable revenue growth for this distributed marketing technology and advertising services organization. The Saas-based technology platform and program services supported a diverse client base of leading global brands and with complex distributed and channel marketing needs. Focused on direct sales as well as establishing and growing partner/channel programs. Client industries included Tech, Retail, Wireless, Financial, Insurance, Cable, Automotive, Healthcare, QSR.
ValassisDirector, Strategic Accounts
Mar. 2006 - Feb. 2008Promoted after the acquisition of ADVO, I led a sales team and vertical business unit within the strategic sales division at Valassis. Our primary focus was on developing integrated print and digital advertising programs for corporate marketing departments and the dealer channels within the telecommunications,cable and satellite industries. $135MM in annual revenue. Accounts included Dish Network, DIRECTV, Cablevision, Comcast, T-Mobile, and Verizon.
Harte-Hanks, Inc.Executive Vice President, National Accounts
Jan. 2003 - Dec. 2006Senior leadership position with P&L responsibility for largest division within HHS organization, $90MM+ annual revenue with national retail and franchise/ dealer accounts including Kohls, DIRECTV, Sears, YUM Brands, and Dominos Pizza.
Harte-Hanks, Inc.General Manager/Regional Vice President Automotive
Jan. 2000 - Dec. 2003General management position with P&L responsibility. Managed all aspects of the business including outside sales, call center, client support, graphic design and administration, Continued in my role as RVP of Automotive.
Harte-Hanks, Inc.Regional Vice President, Automotive
Jan. 1997 - Dec. 2000Responsible for leading a team of sales executives to drive sales of print and online automotive advertising within all tiers.
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