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Work Background
Teamm.aiMember
Jul. 2024
ModMedSr. Director Marketing, Growth Marketing
Jan. 2024Oversee the strategic, demand generation and marketing campaigns for all of ModMed's business units and segments (Corporate, Dermatology, Plastic Surgery, Ophthalmology, Podiatry, Pain Management, Orthopedics, ENT/Allergy, Gi, Upsell/Upgrade, Urology, OBGYN, Klara, ModMed Pay, AMP and BOOST); creative execution and strategy, value messaging, demand generation for the entire sales funnel, improvement of conversions and increased bookings. Manage a team of 8 creative and strategic marketers - executing distinct plans and multi-channel tactics.
ModMedSenior Director of Marketing - Growth Specialties
Aug. 2023 - Jan. 2024Oversee strategic, product, demand generation and growth marketing executions for growth/medex specialties (Klara, Podiatry, Urology, and OB/GYN), within the ModMed portfolio.
ModMedSr. Director Marketing - Klara
Oct. 2022 - Aug. 2023Accomplishing our mission of transforming healthcare communication, so every patient can receive great care!
ModMedDirector, Vertical Marketing
Nov. 2020 - Aug. 2023To place doctors and patients at the center of care through an intelligent, specialty-specific cloud platform.
MarketLogicStrategic Digital Partner
Jan. 2015 - Nov. 2020Miami/Fort Lauderdale AreaAt MarketLogic, we know it and we understand it. That’s the reason why we have business specific units dedicated to each hemisphere of our clients’ business. From partner marketing and incentive program platforms, to media planning, creative and execution, at MarketLogic, we make things happen.
Radii Digital MarketingFounder
Jan. 2011Boca Raton, FloridaRadii Digital Marketing is a strategic digital, creative and data-centric marketing consultancy that assists clients in the development, definition, and execution of 360 degree digital and marketing strategies. Our mission and service is founded upon our innovation, diversity, quality and intensity; and it is reflected on the content, channel, community and digital conversion to each of our clients. Our digital holistic approach enables our team to assist our clients in full digital transformations to become digital innovative brands through out their departments (marketing, customer service, sales, IT, finance, and others); while transmitting efficiency and innovation to their clients. www.radiidigitalmarketing.com
Universidad del IstmoProfessor
Jan. 2010 - Nov. 2011Professor for eMarketing Strategies, Digital Marketing executions, and eMarketing ROI.
TPP eMarketingDir. eMarketing Strategy
May. 2009 - Dec. 2011Miami, Guatemala, Costa Rica, Colombia, ArgentinaConsult and Assist Multinational companies in eMarketing Strategies and Digital Marketing Plans for the Latin American Market; including panregional media buy, local media buying, web and app development and ROI focused strategies.
Clients: America Movil (Claro), Procter & Gamble, Ford, Bayer, McDonald's, WalMart, Citi, PepsiCo, Samsung, Cerveceria Centroamericana, Coca-Cola, Merck, among many more.
Addison WhitneyAccount Manager/Consultant
May. 2006 - Mar. 2009Charlotte, North Carolina AreaLocation: Charlotte, NC - USA
Clients: Procter & Gamble, Kraft, GE, Siemens, Carrier, Quaker Oats, Phillip Morris, among other global brands. Verbal, Visual or Brand Strategy projects.
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