Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Director of Marketing
Armature WorksDirector of Marketing
Oct. 2021
Chief Digital/Strategy Officer, Contract
Civilized Worldwide Inc.Chief Digital/Strategy Officer, Contract
Sep. 2020 - Sep. 2021Tampa/St. Petersburg, Florida Area- Assisted in leading the rebrand, restrategization & recapitalization of Civilized - Led content & omnichannel marketing strategy - Led complete redesign of website on Craft CMS - Worked with CCO on establishing strategic partnerships such as Tumblr which would be first social platform to allow CBD & cannabis paid ads - Led email strategy & built automation sequence for marketing & sales funnels - Led & wrote consumer surveys & research which led much of the brand strategy & marketing plan
Account Director
PPKAccount Director
Oct. 2016 - Oct. 2021Tampa/St. Petersburg, Florida Area- Developed key strategies for largest agency account to raise brand awareness & drive business growth - Drove strategic direction & tactical execution to align with client’s business goals - Oversaw media mix, production, brand messaging, & creative execution for: print, broadcast TV, CTV, Outdoor (OOH, GSTV, In-Store POS), Radio, Experiential Marketing, Digital & Special Events - Led the development & methodology of brand research & positioning evolution for large CPG client (including but not limited to: Segmentation analysis, New/Lost/Retain Study, Territory Analysis, Qual/Quant research & development of BIM)
Marketing Manager
IRONMANMarketing Manager
Jan. 2010 - Oct. 2016Tampa/St. Petersburg, Florida Area- Grew one of the company’s largest revenue generating global program’s profit by 134% in 1 year - Led marketing strategies for global “at risk” races (closed gap in over $500k) - Developed & implemented strategic global marketing & sales plans - Led R&D efforts to identify consumer acquisition & retention strategies - Monitored & optimized campaign performance to improve ROI - Managed digital strategy & oversaw all digital projects - Led the IRONMAN Women For Tri Board of Advisors - Founded & led strategy for Women for Tri Program - Developed cause-related merchandise & marketing plan - Developed & oversaw global grants & scholarships program - Established & maintained relationships with industry influencers - Selected as the 2014 IRONMAN Innovator Award
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
See more people like Amanda on Intch
Marketing
702932 people
24
Partnership Marketing @ DonorsChoose
19
Marketing Creative Director
19
Founder @ Beagle
MarketingMarketing Director
96325 people
18
Owner @ Douglas Fisher Creative
15
Chief Digital Officer @ Gray Dot Co
15
Chief Marketing Officer @ Kahana