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Work Background
Armature WorksDirector of Marketing
Oct. 2021
Civilized Worldwide Inc.Chief Digital/Strategy Officer, Contract
Sep. 2020 - Sep. 2021Tampa/St. Petersburg, Florida Area- Assisted in leading the rebrand, restrategization & recapitalization of Civilized
- Led content & omnichannel marketing strategy
- Led complete redesign of website on Craft CMS
- Worked with CCO on establishing strategic partnerships such as Tumblr which would be first social platform to allow CBD & cannabis paid ads
- Led email strategy & built automation sequence for marketing & sales funnels
- Led & wrote consumer surveys & research which led much of the brand strategy & marketing plan
PPKAccount Director
Oct. 2016 - Oct. 2021Tampa/St. Petersburg, Florida Area- Developed key strategies for largest agency account to raise brand awareness & drive business growth - Drove strategic direction & tactical execution to align with client’s business goals
- Oversaw media mix, production, brand messaging, & creative execution for: print, broadcast TV, CTV, Outdoor (OOH, GSTV, In-Store POS), Radio, Experiential Marketing, Digital & Special Events - Led the development & methodology of brand research & positioning evolution for large CPG client (including but not limited to: Segmentation analysis, New/Lost/Retain Study, Territory Analysis, Qual/Quant research & development of BIM)
IRONMANMarketing Manager
Jan. 2010 - Oct. 2016Tampa/St. Petersburg, Florida Area- Grew one of the company’s largest revenue generating global program’s profit by
134% in 1 year
- Led marketing strategies for global “at risk” races (closed gap in over $500k) - Developed & implemented strategic global marketing & sales plans
- Led R&D efforts to identify consumer acquisition & retention strategies - Monitored & optimized campaign performance to improve ROI
- Managed digital strategy & oversaw all digital projects
- Led the IRONMAN Women For Tri Board of Advisors
- Founded & led strategy for Women for Tri Program
- Developed cause-related merchandise & marketing plan
- Developed & oversaw global grants & scholarships program
- Established & maintained relationships with industry influencers
- Selected as the 2014 IRONMAN Innovator Award
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