Isadora Fornari

Spirits specialist and flavor/behavior strategist @Travessias Brasil

🔥 Startup Founder💸 Marketing📝 Influencer or Blogger👍 Sales & BizDev🧨 ConsultingAffiliate MarketingBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerInfluencer Marketing ManagerEvent ProducerMarketing Analytics ManagerCustomer Success ManagerBloggerLife CoachingBusiness Development ManagerPartnerships ManagerHead of GrowthPodcast HostBusiness AnalystAdvisorAssociate PartnerPartnerInfluencerProducerProduct Consultant

Isadora Fornari is a highly skilled Spirits Specialist and a Flavor/Behavior Strategist at Travessias Brasil. She leverages her deep understanding of spirits and their flavors to develop strategic plans that align with consumer behaviors and preferences. Her expertise lies in identifying and capitalizing on emerging market trends, creating innovative product strategies, and enhancing customer experiences. With her advanced knowledge in the spirits industry, she plays a crucial role in driving the company's growth and market presence.

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Network Power<100 people

Roles

💸50%

Marketing

✨50%

Business Owner

🧑‍💼50%

C-level Executive

Geos

🇧🇷50%

Brazil

Work Background

Cia dos fermentadosDirector of Sales And Business Development

May. 2023Brasil · Hybrid

Concours Mondial de BruxellesTaster

Jan. 2019

Travessias BrasilFounder

Feb. 2017São Paulo Area, Brazil

RosarioFounder

Apr. 2016

Arborea CachacaEspecialista em vendas e marketing

Jun. 2019 - May. 2024

Cia Tradicional de ComércioPirajá Cachaça Consultant

Mar. 2018 - May. 2024

Sabores Contados - consulting, events and pairingsFounder and Host of brazilian culture

May. 2015 - May. 2017Brazilian culture, products flavors, pairings presented by history

GlobosatCachaça and content consulting

Apr. 2016 - Apr. 2017Director and producer assistence and editing content to Bendita Marvada tv serie. The first tv serie about cachaça in the world

Brigite´s RestaurantProcess Manager

Dec. 2015 - Apr. 2016Rio de Janeiro Area, Brazil

DestemperadosContributing Writer

Aug. 2013 - Mar. 2016

Entretapas: tapas barConsulting: service excellence

Jun. 2015 - Sep. 2015

EntretapasHospitality and process consulting

May. 2015 - Sep. 2015Rio de Janeiro Area, Brazil

Mapa da CachaçaContributing Writer

Nov. 2014 - Sep. 2015

Engenho São Miguel - 7 EngenhosBrand Ambassador, Marketing and Expansion

Oct. 2014 - May. 2015Rio de Janeiro Area, Brazil• Planning and contribuition to new brand identity • workshops to restaurant staff and creating sells motivational campaings • supervising and promote sells on-trade and off-trade • marketing and PR actions • publicity appearance • planning mkt and sell strategy • supervising and estimulate promotion deals • relationship and accounts management • supervising social media time • relationship with restauranteurs and barmans

Destilaria Maison Leblon - Cachaça Fina de AlambiqueBrand Ambassador

May. 2014 - Sep. 2014São Paulo Area, Brazil• Planning night tours • Barmans delas and relationship • Partnership development • workshops to restaurant staff and creating sells motivational campaings • prospecting, negotiating and intermediate the sells on-trade • Support to brand activation, brand promotion and barmans trips.

Empório SagaranaWaitress / Cachaça sommelier

Sep. 2013 - May. 2014São Paulo Area, Brazil-engage the costumers the curiosity and interest about Cachaça -helping then to discover their preferences and tastes by exploring senses -sell Cachaça, beers and finger foods -working as a tim with all the others employers -promote the interest about Brasil and Mapa da Cachaça

Account Service, Comercial and media consulting

Destemperados, Mapa da Cachaça, Conexão Cultural, Apontador, Grooveshark and GazetaEsportiva.netAccount Service, Comercial and media consulting

Feb. 2013 - Feb. 2014Brasil• Information gathering, analysis and commercial planning to expand the domestic market; • Manage and presentations of products; • Implement business processes; • Contact, relationship, project design according to customer demands; • Relationships with key partners, sites: Destemperados, Mapa da Cachaça, Conexão Cultural Grooveshark, Gazeta Esportiva e Apontador. • Trading between customers and sites represented in Portuguese and / or English; • Control about performance and results of the projects; • Acting in _ SP, Rio de Janeiro and southern Brazil. • Main customers: Giovanni, FBIZ, Cube, Ogilvy, DPZ, NBS, Naked, WK, Heineken, What, Coca Cola, CCAA, Sagatiba, Petrobras and etc..

CyberCook, VilaMulher e CyberDietAccount Executive

May. 2011 - Aug. 2012São Paulo Area, Brazil• Contact, sale and negotiation of proposals for special entertainment and media properties of the products; • Design and project development for the sale of media, branded channel and content, like: Nivea Special Milk, Arno Actifry, Apothecary, Food Castle, Tramontina, Renner, Pernambucanas • Relationship and sell to clients: AlmapBBDO, Rapp, Ag2 Publicis Modem, Click, 'MediaContacts, Lov, Sync, QG, iThink, Talent.

Flying FishesMedia Manager

Jun. 2010 - May. 2011• Propecting and briefing of special entertainment on WEB and MOBILE media for the own products Cineclick.com.br and Gamestart.com.br • Partnerships with Vagalume.com.br, Perdigão and Busk.com; • Development and suiting of proposals to the customers • Project management of product advertising, traffic and content, partnerships and internal marketing, trading and expansion. • Main customers: Y&R Energy, Sinc,MediaFactory, MediaContacts, Ag2, Ogilvy, Click, Virtualnet, Lov, FBiz, eBand, JWT, Cheil

BuscaPéAccount Executive

Aug. 2009 - Feb. 2010• service and development of media briefing; • proposals negotiation • performance-monitoring campaigns • analysis the engagement reports; • relationship with customers; • main clients: DM9, Y&R, Energy,, Wunderman, , MediaFactory, MediaContacts, Ag2, SallesChemistri, Publicis, ADBrazil