Sydney Fernandes

Sr. Product Designer @Act Design Studio

UX/UI DesignerProduct Designer🐦 Design

I am an experienced product and service designer. With over a decade of experience, I have had the privilege of working with renowned clients such as ING Bank, ABN Amro Bank, KLM, Liberty Global, Virgin Media, Vodafone, and many others. My expertise lies in creating innovative solutions that enhance user experiences while meeting business goals. I am fluent in English, Spanish, and Portuguese and excel in stakeholder management, facilitation, and coaching. With a deep understanding of design methodologies, agile processes, and user-centered design, I specialize in Design Systems, User Interfaces, and User Experience. In my professional journey, I have held roles as a Senior Product Designer at SURFnCODE and Nortal, where I contributed to significant projects like the NEOM initiative in Saudi Arabia. I have also worked at Tata Consultancy Services, Liberty Global, Kia Motors Europe, and other notable organizations, driving design efforts and digital transformation initiatives. My educational background includes a Bachelor of Arts in Multimedia Product Development from ISTEC and a Higher National Diploma in Computer Software Technology from IPTA. I am committed to designing better ways for customers to experience products and services, using my innovative creativity to simplify complex challenges.

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Network Power<100 people

Roles

💸33%

Marketing

✔️33%

✨33%

Business Owner

Geos

🇳🇱66%

Netherlands

Work Background

SURFnCODESenior Product Designer

Jan. 2024 - May. 2024Remote

NortalSenior Product Designer

Feb. 2023 - Dec. 2023RemoteAs a Senior Product Designer at NORTAL, I excel in creating prototypes and designs for a wide range of projects aligned with the NEOM initiative in Saudi Arabia. My role involves designing and implementing various prototypes and systems, including the city Operative System. This encompassed developing an API Catalog, crafting compelling data visualizations, and designing developer tools. Additionally, I specialize in creating user flows and flowcharts to enhance the platform's usability. In my second term with NORTAL, I have also taken on the exciting challenge of integrating the Tourism Department. As a result, I am responsible for designing prototypes for Business Travelers, a Help Center, a Content Management System, and many other innovative solutions. Through my expertise and meticulous approach, I strive to deliver outstanding design outcomes that exceed expectations. Feel free to reach out to me to discuss collaboration opportunities or to learn more about my design portfolio.

EasyPracticeProduct Designer

Jan. 2023 - Mar. 2023Copenhague, Región de Hovedstaden, Dinamarca · Remote

NortalSenior Product Designer

Mar. 2022 - Sep. 2022Estonia · RemoteAs a Senior Product Designer at NORTAL, I was responsible for creating prototypes and designs for various projects related to the NEOM project in Saudi Arabia. My work included developing the NEOS city Operative System, which included API Catalog, data visualization, and developer tools, as well as creating user flows and flowcharts for the platform. I also worked on the design of the Smart Construction software, which aimed to improve safety for construction workers through precise location tracking, machinery management, and data visualization. In addition, I created sub-brand Design Guidelines and conducted workshops to identify opportunities and translate them into project plans. Throughout my time at NORTAL, I worked closely with developers and stakeholders, and utilized design tools such as Figma, Miro, Figjam, Bubble.io, and FlutterFlow to complete my projects.

Tata Consultancy ServicesSenior Business Consultant UX / UI - Customer Experience Transformation

Mar. 2019 - Mar. 2022Amsterdam, North Holland, Netherlands · HybridAs a Senior Business Consultant UX / UI at Tata Consultancy Services, I supported clients on their digital transformation journey through my leadership of UX teams in various industries including banking, insurance, healthcare, life sciences, and industrial manufacturing. My responsibilities included conducting design thinking workshops, developing prototypes and proofs-of-concept for initial proposals, creating guidelines and wireframes for custom solutions, integrating onsite teams to support proposal creation with user experience insights, and leading/supporting offshore design teams. Utilizing a design thinking process, I helped clients to accelerate projects and reduce friction. In addition, I provided consulting services and worked across various vertical business areas including banking, insurance, healthcare and life sciences, industrial manufacturing, and chemicals. I played a key role in the design thinking process and worked closely with onsite teams to create user experience-driven solutions and roadmaps.

Liberty GlobalUser Experience Product Owner

Mar. 2018 - Mar. 2019Amsterdam, North Holland, Netherlands · On-siteAs the UX Product Owner for the Connect App at Liberty Global, I led the development of the app's UX/ UI and industrial design, working closely with marketing, customer experience, and internal and external design stakeholders and vendors. I was responsible for translating the company's customer value propositions into industry-leading products and managing the entire product development process, including ideation, functional design, UX/UI design, motion design, video creation, 3D animation, and support for the app releases. Additionally, I maintained central product concept and requirements documentation and coordinated communication across different countries to ensure the Connect App met the needs of the various markets. I also introduced a new design 3.0 to all brands and supported the rebranding efforts from UPC.

Kia Motors EuropeSenior User Experience Project Manager

May. 2017 - Jul. 2017Frankfurt, Hesse, Germany · On-siteAs a Senior UX Project Manager at Kia Motors Europe, I was responsible for providing consultation on the development of the company's new website for the European market. My duties included implementing and defining new workflows, aligning different countries with the central and general plan, and helping in the planning and implementation of the charging stations feature of the website. I also worked closely with designers and developers to ensure that all UX issues were addressed and resolved, and I adapted existing content to improve the user experience. I managed and oriented platforms for all 21 countries, working on a freelance basis to support the organization in delivering a seamless and enjoyable user experience to its European customers.

GreetzlyProduct Development & UX/UI Designer

Nov. 2016 - Mar. 2017Berlin, Germany · On-siteIn my role as a Product Development & UX/UI Designer at Greetzly, I was responsible for driving the design efforts of the company. This included cooperative branding, redesigning the mobile app for both iOS and Android, and designing a new web platform to enhance the browser experience. I was also in charge of conceiving and wireframing new ideas, creating and implementing the visual identity and user flow of the product, and supporting all teams with design materials and strategies. Additionally, I designed newsletters and social media ads to promote the brand and improve the overall visual value and user experience of the product.

Host Europe GroupChief Designer

Jun. 2013 - Jul. 2016Cologne, North Rhine-Westphalia, Germany · On-siteAs a Digital Designer and Chief Designer at Host Europe Group, I was responsible for leading a team of designers and a copywriter in the production of marketing materials and campaigns. My role included creating concepts, developing wireframes and user interfaces, defining user behavior and visual identities, designing dynamic and static areas of the website, implementing new marketing tools and projects, refreshing and updating the style guide, connecting designers with developers, introducing templates for social media materials, increasing conversion rates through user interface changes, conducting research and testing new techniques and user flows, promoting and sharing relevant tools and information, and leading the production team. I also worked on rebranding projects for Host Europe GmbH, Domain Factory GmbH, and server4you GmbH, and participated in the integration of Office 365 with Microsoft. My work involved a range of creative tasks, from video editing and 3D animation to digital and graphic design. I was also responsible for thinking creatively and finding solutions to improve the user experience and solve usability problems.

All you need GmbHWeb Designer

Feb. 2013 - Jun. 2013Berlin, Germany · On-siteAs a Graphic Designer at AllYouNeed GmbH, I was responsible for the user interface design and user experience field research. I created all designs and communication graphics, developed new ideas and ways to showcase products on the web, and developed all graphic designs with concepts and animations. I also designed newsletters for the web and a web app for iPhone, as well as a mobile app with a custom app icon. In addition, I was responsible for the conception, design, and testing of the multi-page checkout process. Overall, my role involved improving the visual appeal and user experience of the online marketplace.

MyParfumHead of User Interface & Product Manager

Sep. 2012 - Feb. 2013Berlin, Germany · On-siteAs a Head of User Interface and Product Manager at MyParfum GmbH, I was responsible for leading the UI team and managing product development for the company. My responsibilities included managing requests, organizing tasks and priorities, approving designs, improving the user experience, managing the style guide, designing UI and promotional material, selecting and creating products to deploy, analyzing user experience data from external companies, and developing new ideas and features. I also worked closely with the IT team to ensure that visual work and designs were aligned with technical requirements. In addition to these responsibilities, I played a key role in the concept and design of an online tool that enabled and guided users in the creation of their customized and personalized fragrances with bottle custom-design. This tool was an important part of the company's offering and helped to differentiate MyParfum in the market.

GESVIMA - SGPS, S.A.IT Manager & Web, Graphic Designer

Feb. 2011 - Feb. 2012Porto, Portugal · On-siteAs the IT Manager and Web Designer at GESVIMA, SGPS, SA, I was responsible for managing the IT department, providing user support, creating and managing websites for all companies within the group, creating graphics content, developing online marketing strategies, troubleshooting computer problems, and implementing new technologies. My role involved working with a range of the group's companies, including Conquistador, Grimtec, Total Safe, Rumosupremo, Avena Decor, Entre Monte, 100% Trás-os-Montes, Sabores de Alfândega, WellPharma, ArdenPharma, Teste Final, and Hotel Alcazar.

mvmTV, NexTVTV Producer

Oct. 2010 - Feb. 2011Porto, Portugal · On-siteAs an intern at mvmTV, a NexTV Corporation, I gained experience in the field of fashion and television production while working as a reporter and manager for the fashion department. My responsibilities included managing the fashion category, conducting interviews, and covering fashion weeks. Through my work at mvmTV, I developed skills in communication and media management.