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Work Background
Channel Marketing Manager
Schneider ElectricChannel Marketing Manager
Jun. 2023 - Mar. 2024México · HybridBrand Awareness for IT Channel & IT Partners IT Partner program Demand generation Budget control
Strategic Marketing BP
Schneider ElectricStrategic Marketing BP
Jun. 2019 - Jun. 2023Marketing Strategy for IT Business Demand Generation: Revenue KPI Admin: Budget control Brand Awareness: Media Planning: Publishers & SEM PR
Regional Marketing Manager LATAM
PanduitRegional Marketing Manager LATAM
Apr. 2018 - May. 2019
Channel Marketing Manager LATAM
PanduitChannel Marketing Manager LATAM
Sep. 2015 - Apr. 2018Mexico cityChannel Marketing strategy Demand Generation Launching products POS Branding Digital Marketing strategy Project Manager GSIC 2017 (Global System Integrators Congress LATAM)
Independent Marketing
Indutria Electica y TIIndependent Marketing
Jan. 2015 - Aug. 2015Mexico city
Collaboration Marketing Manager
Cisco SystemsCollaboration Marketing Manager
Apr. 2013 - May. 2014Bosques de las lomas- Build Strategic Plan - Marketing Plan for Cisco Collaboration - Develop communication plan - Budget control - Market research - Generate Demand
Electrical Market Division Marketing
3MElectrical Market Division Marketing
Nov. 2010 - Jan. 2013Budget control Lead New Product Introduction process: Regulatory, Technical, Sales, Operation, Demand P&L Management FCST Accuracy Portfolio Cost reduction through new sourcing alternatives Increase Inventory Rotation through push sales tactics Promotions for Power Portfolio Generate Demand Coordinate Tender process for CFE Sales Analysis Sales Support
Marketing Activator Coordinator
NestleMarketing Activator Coordinator
Nov. 2008 - Nov. 2010Develop Sales Channel for baby food category on Retail market Generate demand through POP, Communication, Promotion materials Strategic promotions between Brand & Retail Consumer insight Support on Market Research Sales analysis SOM Analysis (Nielsen) KAM Support
Jefe actividad punto de venta
NestleJefe actividad punto de venta
Jun. 2005 - Oct. 2007Trade Marketing Field sales multicategory Responisble for Marketing Activation Execution Central Region Promotion analysis pre and post event POS Execution communication material Sell in & sell out Analysis Shopper analysis in order to get insights Increase POP Activation coverage and impact Training & Evaluation (sourcing resources)
Asistente de Marca
Henkel MexicanaAsistente de Marca
Apr. 2003 - May. 2005BTL Media plan Budget control Marketing plan for New products Introduction Events and Fairs coordinator Lead Generation Giveaways, POP Material and Brochure adquisition Store Image Standardization Packing Image Standardization (Design, materials, suppliers and incorporate barcode) Sales Analysis Sales support Lead Market research for Construction Market
Becaria MKT
The Nielsen CompanyBecaria MKT
Jan. 2002 - Dec. 2002Marketing plan support Develop communication material as teasers Commercial support for Daily store track evaluator service Commercial presentation and brochure

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