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Work Background
PT. Mercedes-Benz Distribution IndonesiaSales and Marketing Director
Oct. 2023Jakarta, Indonesia · On-siteAs a sales and marketing director, I am in charge of leading and managing the sales and marketing functions of my organization, my responsibilities are covering:
1. Plan and direct the sales and marketing policies, objectives, and initiatives of Mercedes-Benz Distribution Indonesia to achieve revenue and brand goals.
2. Develop and oversee the sales and marketing strategies, such as promotional events, product launches, advertising campaigns, and PR activities.
3. Create and maintain sales and marketing budgets and reports.
4. Research the market, understand customer requirements, and analyze trends and competitors.
5. Establish partnerships with media platforms and other stakeholders to increase sales and exposure.
6. Coordinate with the HR department to hire, train, and evaluate the performance of sales and marketing staff.
7. Assign sales territories and targets to the sales team and monitor their progress.
8. Network and socialize with important clients to ensure sustained patronage and loyalty.
9. Attend business seminars, conferences, and workshops to track industry trends and best practices.
10. Provide expert advice and feedback to the executive board and other departments on sales and marketing matters
PT. Mercedes-Benz Distribution IndonesiaHead of Marketing Communications and Public Relations (MCPR)
Sep. 2022 - Sep. 2023Jakarta, Indonesia1. Reporting to the CEO, the Head of MCPR will lead the strategic marketing & communications programs and operational delivery of activity for the MB Indonesia. The role is defining and driving the brand to a range of stakeholders, tailoring messaging and developing marketing campaigns and activity.
2. Identifies short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, expenditure spending, and other financial considerations
3. Understands key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team.
4. Builds and runs the company’s demand generation strategy together with the CRM Team, leveraging inbound and outbound channels including website, email, PPC, events, Social and SEO
5. Supports the O2O (Online-to-offline) organization and develops and manages a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels.
6. Focus on Brand and Strategy, Performance, Partnerships, brand strategy, Campaign development and management. Measures and reports performance of all marketing campaigns and assesses against goals (ROI and KPIs).
7. Manages the creative, media and other relevant agencies in order to create efficient lead-generating Customer Journeys; Creates a cross-agency taskforce.
8. Integrates the customer events in the Customer Journey process by introducing leads generating mechanisms in the events flows; Plans and implements events in order to increase the number of qualitative leads as part of regional and local marketing programs
PT. Mercedes-Benz Distribution IndonesiaHead of Sales Operation and Product Management
Mar. 2016 - Aug. 2022Greater Jakarta Area, IndonesiaDirect report to CEO with main responsibilities in : 1. Product and Pricing Strategy : to define product line up for Indonesia market including pricing proposals in order to ensure the competitiveness in the market. 2. Order to Delivery (OTD) for both CKD and CBU vehicles : To develop sales plan for short term and long term including ordering the kits for CKD models. Closed and regular negotiation and coordination with local manufacturing, regional office (HUB SEA2) and also HQ in Germany for CKD -kits and CBU unit allocation. The responsible of OTD department including CBU custom clearance 3. Vehicle Logistic Center : Our own VPC is responsible for both CBU and CKD unit's storage, maintenance and Pre-Delivery Inspection prior units distributed to our dealer networks. 4. Sales Operation Steering : with the annual volume of 3,500 - 4,000 units, retail activities done through 18 outlets (owned by 12 dealer groups), sales steering including annual target set up, monthly sales and stock monitoring, sales program management, and other activities to ensure the achievement both quantitative and qualitative target.
5. Corporate, Government and Diplomatic Sales
6. Used car sales operation
8. Customer Satisfaction Index (CSI) & Dealer Satisfaction Index 9DSI) Management
9. Sales System and Dealer Management System
10. Defining standard excellent sales process in order to align with customer journey and customer expectation
11. To lead digitalization in sales operation field
13. Responsible for Market Share, Wholesales, Retail Sales, and Stock Target achievement within approved G&A, discount and marketing budget.
14. To seeks any mid term & long term sales opportunities and to utilize the available resources to optimize the sales volume.
15. To maintain good relationship with third parties (financing partners, banks, insurance companies, body conversion companies, etc)
PT. Piaggio IndonesiaHead of Sales and Network Development
Mar. 2011 - Jul. 2012JakartaAs the early team member hired by the company, I had involved in the establishment of the company from the green field. Obtained the license, business permits, and other required administration process followed by setting up the organization, recruiting the people while in the same time also developed Piaggio’s Business Proposition for Dealer’s Candidate. I had experienced in leading the team during dealer selection process, negotiation with leasing company/bank for retail and wholesales financing as well as building up the dealer facilities. As founding father of the company in Indonesia, been successful in establishing 42 outlets within 1, 5 years while in the same time I also have to lead the sales operation.
PT. Ford Motor IndonesiaHead of Dealer Development
Nov. 2010 - Mar. 2011IndonesiaHead of Dealer Development is taking lead a cross – functional team (Network Representation – Training and People Development – Business Management & Customer Satisfaction) for Indonesia market, responsible for evaluation, planning and delivering regional market development opportunities including capability development of existing dealers network and new dealers start-ups. This includes supporting and addressing both strategic and tactical aspects by working with other related departments on activities, processes, and policies that enhance customer experiences and enable Ford’ s distribution network to be the leading network in Indonesia.
PT. Ford Motor IndonesiaSenior Operation Manager
Aug. 2009 - Nov. 2010JakartaThe Senior Operation Manager is responsible for the "Company to Dealer" business relationship for a defined geographical territory encompassing multiple Operation Manager Zones. He is the primary interface between the Company and the Dealers in that territory and is expected to manage the relationship in a spirit of both true partnership, but not at the expense of ensuring performance management and Brand standards are met
PT. Ford Motor IndonesiaDealer Operation Manager
May. 2005 - Aug. 20091. Dealer Operation
2. Sales Planning & Administration
3. Market monitoring & variable marketing :
4. Customer Satisfaction Initiatives :
5. Dealer Representation Monitor & Planning 6. Training
PT. General Motors Autoworld IndonesiaRegional Sales Manager
Apr. 2003 - Apr. 2005• Dealership Sales Management: attend sales briefing, carry over orders, stock analysis, sales vs objective reviews, coach sales manager, Mid Month Estimate, Achieve Retail and Wholesales objectives.
• Dealership Retail Performance Management : Review objectives (month, quarter, annual), Cross – Sell Analysis, Dealer Action Plan, Lead – Manage and Coordinate sales review process with dealer development dept.
• Order to Delivery Process: Develop Sales and Stock Run Down (SSRD), discuss recommended order volume and refer to business rule on minimum order and minimum stock level.
• Customer Satisfaction Initiatives : Counsel and assist dealer in process improvement of customer satisfaction index
• Training: Product knowledge, sales process training, sales consultant coaching and development, product launching training.
PT. Toyota Astra MotorArea Supervisor
Jul. 2000 - Apr. 20031. Act as business liaison between PT. TAM and Dealers, monitoring dealer operation, develop marketing and business plan, support sales administrative for incentive and sales program, Provide teamwork support for Marketing, After Sales & Parts issues, Implement Toyota’s Standards for Dealership. 2. Do monitoring activities for competitor movement and market condition, develop a suitable and tailor-made sales program which will be implemented nationally, working closely with another related division and third parties in implementing National Sales Program especially which related with sales & marketing fields.
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