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Network Power<100 people
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Startup Founder
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Marketing
✔️100%
IT
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United Kingdom
Work Background
Fractional Chief Marketing Officer (Contract)
Arx Nimbus - Data-Driven Digital Risk ManagementFractional Chief Marketing Officer (Contract)
May. 2024Chicago, Illinois, United States · Remote• Strategic Leadership: Direct comprehensive market strategy to enhance brand visibility and market penetration. Spearhead partnerships and channel marketing initiatives to expand market reach. • Brand and Messaging Oversight: Refine company positioning, messaging, and branding to align with evolving market demands and competitive landscapes. Ensured cohesive brand representation across all channels. • Product Collaboration: Collaborate closely with Product Management to develop and approve compelling value propositions, use cases, and case studies that go beyond features and benefits to outcomes and drive customer engagement. • Marketing Execution: Manage the marketing calendar to ensure timely execution of campaigns. Lead the planning and implementation of marcom strategies, website content, social media presence, thought leadership, and conference participation. • Financial Management: Administer the marketing budget, delivering detailed forecasts and optimizing expenditures to achieve maximum ROI.
Marketing Consultant
TLS Brand WhispererMarketing Consultant
Jul. 2023Reston, VA · RemoteIntegrated marketing campaigns and project-based creative work to leverage the gig economy and my stra-tactical experience across any organization. (I made that stra-tactical word up; it should be in the urban dictionary! It speaks to the ability to participate in defining the right strategy and then quickly pivoting to execution, testing, and analysis.)
Marketing Director, US Cyber Academy
National Cyber GroupMarketing Director, US Cyber Academy
Apr. 2022 - Jun. 2023Washington DC-Baltimore Area · HybridOversaw marketing initiatives at US Cyber Academy, a startup under the umbrella of National Cyber Group LLC, with a primary focus on student recruitment for cybersecurity programs. Executed multi-channel lead-generation strategies involving online admissions sessions, content marketing, and digital advertising. Managed monthly ad budgets, vendor selection, and onboarding to optimize marketing efforts and establish best practices. Highlights of accomplishments in this role include: • Generated 5,562 registrations and 1,744 Marketing Qualified Leads (MQLs) through live, online admission sessions, achieving a 30% attendance rate. • Optimized $12K per month ad spend, successfully onboarding vendors to maximize impact, including substantial cost efficiencies in SEM, achieving KPIs of >2% CTR and <$150 Cost Per Lead (CPL) across Google Ads, LinkedIn, and Meta platforms.
Vice President, Worldwide Marketing
Learning Tree InternationalVice President, Worldwide Marketing
Apr. 2015 - May. 2022Herndon, Virginia, United States · HybridDirected global marketing strategies by managing a $2M budget and collaborating closely with the executive team to shape go-to-market approaches. Fostered team productivity by implementing professional development programs and facilitating inter-departmental collaborations while managing a team size ranging from 8 to 20 individuals. Advanced sales enablement tools such as LinkedIn Sales Navigator and ZoomInfo, optimizing sales performance in collaboration with sales leadership. Highlights of accomplishments in this role include: • Enhanced organic search performance for the legacy website, achieving a 56 Google Trust Score, while concurrently participating in the 2022 redesign and ongoing SEO optimization of the new site. • Contributed to $300K+ in revenue growth for FY21 through collaborative efforts in organizing and supporting strategic partner events, including special client programs for the DOD and SLED.
Executive Director, WW Marketing
Learning Tree InternationalExecutive Director, WW Marketing
Oct. 2013 - Apr. 2015Reston, Virginia, United States · On-sitePromoted due to executive request/recognition of contribution value
Senior Manager, Marketing Project Management
Learning Tree InternationalSenior Manager, Marketing Project Management
Oct. 2009 - Oct. 2013Reston, Virginia, United States · On-siteContinually promoted for recognized contributions of getting things done-done
Director, Marketing Communications
Precision Tune Auto CareDirector, Marketing Communications
May. 2002 - Oct. 2007Leesburg, Virginia, United States · On-siteFor this automotive retail franchise, held various marketing positions including at the start of my career, and continued to be promoted to director level due to recognized contributions. Highlights of accomplishments in this role include: • Launched a turn-key Local Fleet program, targeting a niche market to drive incremental sales and customer traffic. • Modernized the public website by integrating online appointment scheduling, gift card purchasing, and localized content, enhancing user experience. • Mastered agency partnerships, delivering a bi-annual Ad Kit encompassing TV, radio, print, outdoor, and in-store materials within a $2M budget.
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