giankar.comGrowth Consultant / Advisor / Mentor | Full-stack Marketer
Jan. 2012 - May. 2022London, England Metropolitan AreaHelping from Seed stage to Series B/C companies scale and improve their user acquisition and retention efforts, as well as improve revenue. Experience and specialization in mobile apps as well as website products. Effectively I operate as a "Head of Growth". Consult initially on strategy/planning with a key difference - a holistic understanding of the entire marketing stack and user journey - and hands-on execution of digital ad channels as well as product-led growth initiatives. Services/Scope of work includes:
▪ Strategy, planning, budgeting, modeling, reporting
▪ Hiring and building marketing and growth teams
▪ Building growth marketing machines
▪ SEM (Google Ads/BingAds/Gemini - 10+ years experience)
▪ Paid Social (Facebook/IG, LinkedIn, Twitter, Pinterest - 8+ years experience)
▪ Programmatic/Display and Retargeting
▪ SEO (onsite, offsite, technical)
▪ Affiliate programmes
▪ CRM - Development of Customer Lifecycle Management iniatitives
▪ Copywriting, CRO and website design/UX.
▪ Funnel optimisation - Onboarding, Adoption, Retention, Expansion and advocacy
▪ Product virality & network effects
▪ Referral programmes
▪ All things analytics and Martech stacks.