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Work Background
UFODRIVEHead of Global Marketing
Nov. 2022Greater Dublin · HybridAs Global Head of Marketing, I oversee global marketing strategy and manage the marketing team for the B2C & B2B businesses. UFODRIVE is an all-electric car rental service with the highest customer rating in the world. Our EVs are available 24/7 and can be booked & unlocked via your smartphone in as little as 2 min. UFODRIVE is powered by UFOFLEET– the integrated operating system for electric fleets. UFOFLEET is used by some of the largest fleets in the world, such as Hertz, Uber, & Amazon.
TuuneHead Of Brand & Marketing
Sep. 2021 - Nov. 2022New York, New York, United States · RemoteTuune empowers people with cycles to experience personalized healthcare via hormonal intelligence. As Head of Brand and Marketing, I worked cross-collaboratively on product marketing and commercial strategies including: brand positioning, messaging, product development, go-to-market strategy, business development, user research, UX/UI, sales enablement, e-commerce and marketing campaigns.
PiperWaiHead of Growth
Jul. 2020 - Sep. 2021Brooklyn, New York, United StatesPiperWai is a growing brand of natural personal care products. As Head of Growth for e-commerce, I helped relaunch the PiperWai product line with sustainable packaging and identify opportunities to increase customer acquisition & customer lifetime value through strategic marketing campaigns, retention marketing, product development, and conversion rate optimization.
Theory Marketing PartnersBrand Marketing Consultant
Jan. 2019 - Jun. 2021New York, NYTheory is a consulting group that makes your brand marketing compelling, effective & focused. Because great ideas need a blueprint. Previous clients include:
- Seed + Mill
- Reflekt Skincare
- Kindness.org
- e-caregivers
Lilu, IncCo-Founder & Chief Marketing Officer
Apr. 2018 - Apr. 2020Greater New York City AreaLilu builds technology to empower new moms. As CMO & Co-founder, I helped build Lilu's brand, launched the company's direct-to-consumer channels, and created a loyal community of followers.
Koi Design LLCSenior Marketing Manager
Apr. 2016 - Apr. 2018Santa Monica, CAIn 2010 koi changed the medical apparel industry with the first well-fitting, designer scrubs. As the Senior Marketing Manager, I managed the marketing team and strategy for all B2C and B2B marketing and sales campaigns spanning over 1,500 retailers and a growing e-commerce store.
Marine LayerMarketing Coordinator
Oct. 2013 - Sep. 2015San Francisco, californiaMarine Layer is a lifestyle clothing brand known for soft tees and casual apparel. As the Marketing Coordinator, I was responsible for all digital marketing/retargeting campaigns, social media content & strategy, influencer marketing, brand partnerships, in-store events & activations, and brand packaging.
ZipcarField Marketing
Aug. 2013 - Feb. 2014San Francisco, California, United States
CENTURY 21® At Tahoe ParadiseMarketing & Operations Associate
Jun. 2009 - Aug. 2011South Lake Tahoe, CA
Sony ATVMusic Licensing Intern
Sep. 2008 - Apr. 2009Los Angeles, CA
MTV NetworksIntern, On-Air Promos
Jun. 2008 - Sep. 2008New York, NY
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