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Work Background
Working KnowledgeApprenticeship Trainer
Jan. 2022
STORY 22StoryBrand Certified Guide, Copywriter and Marketing Agency Co-Founder
Mar. 2020Kent, United KingdomI help organisations thrive by clarifying their marketing messages to connect better with their customers. I can provide one-liners, shape your brand story, wire-frame your website, produce compelling sales letters and full email campaigns that will grow your business using a unique framework that has been tried and tested by thousands of businesses and non-profits.
Marketing That Matters LtdManaging Director and Chief Copywriter
Nov. 2019Kent, England, United Kingdom
Diagrama FoundationHead of Marketing and Communications
Sep. 2015 - Mar. 2021Chatham, KentResponsible for the development and implementation of the marcomms strategy for the Diagrama Foundation across six services. Working with Diagrama’s parent charity in Spain to ensure brand and ethos are aligned during a period of significant change. Role includes online community management, paid, earned and owned media, marketing design, fundraising, budget responsibility, media and PR activity. Responsible for event/conference management. A member of the senior management team, reporting directly to the CEO and managing a small team of staff, freelancers and volunteers.
Childhood Eye Cancer TrustCommunications manager
Aug. 2010 - Sep. 2015Responsible for all internal and external communications, including the management of awareness campaigns for the general public and healthcare professionals. Work with professionals (GPs, opticians and health visitors) included developing a guide to detecting retinoblastoma; articles for health journals; establishing a new protocol for opticians (supported by the College of Optometry and the Royal College of Ophthalmologists and adopted by Vision Express, Boots and other major providers); conference presentations/stands and production of support literature. Also responsible for membership communications, corporate relationships, publicity, press relations and social media management. Line manager to the information officer plus freelancers and volunteers.
Press AssociationSenior multimedia production journalist
Jul. 2004 - Jun. 2011HowdenResponsible for copy editing breaking stories on the Press Association’s main news, foreign news and features wire services as well as developing copy for a variety of digital formats for global media.
SHROPSHIRE STAR LIMITEDAssistant chief sub editor
Mar. 2003 - Jul. 2004
Staffordshire Sentinel News and MediaFeatures Editor
Nov. 2000 - Mar. 2003Stoke-on-Trent, England
Express NewspapersMarketing design manager
Oct. 1999 - Nov. 2000London, England
News ShopperChief sub editor
Mar. 1996 - Nov. 1999Petts Wood, Orpington, Kent
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