Patrick Johnson

Director Of Digital Marketing @Avery

Growth Hacker🔥 Startup FounderBusiness Owner💼 C-level ExecutiveCMO🧨 ConsultingBusiness AnalystEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads Manager💸 MarketingMarketing DirectorCRM managerMarketing Analytics ManagerAffiliate MarketingCommunity ManagerBrand Marketing ManagerCommunications ManagerContent ManagerSMM ManagerSEO Manager

As a seasoned Marketer, I thrive on solving complex marketing challenges and driving impactful results. With a strategic mindset and a deep understanding of digital marketing tactics, I focus on generating high-quality conversions that translate into loyal customers and sustainable business growth. How I Drive Revenue Growth: • Boosted eCommerce revenue from 2% profitability to 30% across paid media channels. • Increased customer accounts from 2% to 65% in only 8 months while taking charge of the lead lifecycle journey, continuously enhancing campaigns and conversion rates. • Optimized accounts with $25,000+ ad spend for SEO/SEM, resulting in earned business for the portfolio that scaled from 20 accounts to 60. My Digital Marketing Leadership Highlights: • Maintained an impressive ROI of 98% across all paid media channels in conjunction with fulfilling performance KPIs by 70% over the target goal. • Defined long-term strategy and spearheaded all SEO, paid search, social, display, events, webinars, and partner marketing campaigns. • Directed a high-performing team of digital marketing specialists to expand revenue.

Feedback from Patrick’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Avery DennisonDirector Of Marketing and Strategy

Sep. 2021Dallas-Fort Worth Metroplex• Boosted eCommerce revenue from 2% profitability to 30% across paid media channels. • Directed a high-performing team of digital marketing specialists to expand revenue. • Accelerated growth by drawing on deep data analysis, creativity, and experimentation to optimize conversions, new customer acquisition, and product adoption. • Defined long-term strategy and spearheaded all SEO, paid search, social, display, events, webinars, and partner marketing campaigns. • Envisioned and drove the digital marketing transformation for Apparel Solutions while overseeing daily marketing activity. • Delivered an audience-first digital channel strategy, experimentation, and optimization. • Leveraged exceptional communication skills, including impeccable presentation, copywriting, copy editing, and speech writing abilities to enhance and align messaging. • Utilized Salesforce to capture leads from various channels: websites, events, and social media. • Enhanced prioritization of customer follow-ups by establishing lead score metrics using criteria such as engagement level, demographic information, and past interactions. • Translated ambitious growth goals into pragmatic marketing strategies that identified the right persona, messaging, assets, and tactics. • Oversaw work performed by 3rd-party digital agencies while increasing production capacity. • Collaborated cross-functionally with finance to determine the intake process for new marketing campaigns while optimizing EBIT and meeting short-term revenue goals.

KEENDirector Of Digital Marketing

Sep. 2020 - Sep. 2021• Maintained an impressive ROI of 98% across all paid media channels in conjunction with fulfilling performance KPIs by 70% over the target goal. • Directed a team tasked with driving digital performance marketing in the US, providing daily leadership, strategic direction, and mentorship. • Increased the brand footprint and advanced growth targets across multiple business categories while integrating an email campaign strategy. • Partnered with Canadian, EMEA, and Japanese subsidiaries to optimize digital marketing. • Executed full-funnel paid digital marketing strategies and performance-based acquisition and retention strategies such as SEO, pay-per-click (PPC), and affiliate marketing. • Leveraged channels such as social marketing and loyalty marketing to drive traffic. • Leveraged real-time tracking and analytics to enable Marketers to adjust campaigns based on customer behavior and preference, leading to greater conversion and retention.

TruMC AgencySenior Director Digital Marketing Manager

Dec. 2018 - Dec. 2020Dallas/Fort Worth Area• Boosted customer accounts from 2% to 65% in only 8 months while taking charge of the lead lifecycle journey, continuously enhancing campaigns and conversion rates. • Scaled the marketing team from 3 members to 15, enhancing internal capacity. • Justified increased ad spend budgets with higher ROIs while managing the company’s SEO/SEM, advising leadership on effective digital marketing investments. • Executed email marketing strategy for both B2B and B2C channels. • Established automated email flows, such as welcome series and cart abandonment sequences. • Equipped the sales team with opportunities and frameworks to exceed the company’s aggressive growth targets and KPIs by creating a high-ROI digital strategy.

TruMC AgencyDirector Digital Marketing

Dec. 2018 - Sep. 2020Dallas/Fort Worth Area

Hilton WorldwideDirector Of E- Commerce Performance Manager

Jan. 2014 - Oct. 2018Dallas/Fort Worth Area• Boosted sales volume from 15% to 98% YoY increased through targeted sales tactics. • Identified business goals, created an online business plan, pitched projects to stakeholders, and oversaw successful execution through continuous monitoring. • Researched and identified business opportunities for Americas Hotel's online performance improvement and reported findings and conclusions to department leadership. • Leveraged partnerships with Global eCommerce, Search, Revenue Management, Brand Sales, Brand Marketing, HSW, and Hotel Operations to hit quarterly revenue goals YoY.