Summit Dental CenterChief Marketing Officer
Mar. 2015 - Nov. 2022Houston, Texas AreaSearching for the next progressive step in my career and leveraging strong career experience, I assumed the position of Chief Marketing Officer at Summit Dental Center.
In this role, I develop and lead strategic marketing initiatives and campaigns for seven Houston locations to drive new business from existing and prospective patients. In addition, I train staff on new technologies and implement key objectives to optimize sales and marketing operations. I proactively seek out new opportunities to improve marketing communications and top-line revenue. Furthermore, I cultivate relationships with contractors and agencies; tactfully negotiate compensation and project details.
• Instrumental in securing an increase in cash and insurance patients of 36%.
• Reduced marketing spend by 40% while simultaneously achieving YOY patient growth of 26% for 5 consecutive years.
• Conceptualized and initiated an entire patient financing program - generates $1.2M annually.
• Increased SEO position 1 - 3 keyword ranking for 21 high-value keywords; secured a 235% increase in traffic to company website in the last 5 years.
• Developed, launched, and oversee call center operations that manage 15,000 inbound / outbound calls per month.
• Decreased cost of patient acquisition from $190 to $34 through tracking / analytics and redirection of marketing efforts.
• Minimized no-show rates from 32% to 24% through email, text, and calling efforts.
• Created and implemented a cosmetic dentistry service, which currently generates $170K in sales per month.