Fernando Canuto

Chief Strategy Growth @stefanini group

💰 Investor & VC🔥 Startup Founder💸 Marketing✔️ ITBusiness Owner📝 Influencer or Blogger💼 C-level Executive👍 Sales & BizDev🧨 ConsultingVenture PartnerAngelGeneral PartnerManaging PartnerPortfolio ManagerBrand Marketing ManagerContent ManagerInfluencer Marketing ManagerDigital Ads ManagerGrowth HackerChanel ManagerMarketing Analytics ManagerProduct ManagerPartnerships ManagerHead of GrowthExecutive CoachAssociateEngagement ManagerPartnerMarketing DirectorCPOCEOCMOAdvisorFounderProduct ConsultantCBDO

I specialize in growth strategies and digital marketing, focusing on developing and launching new products. My leadership drives market penetration and long-term strategic planning. Experienced in innovation, I’ve led projects from ideation to market and founded startups, securing Silicon Valley investments.

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Network Power<100 people

Roles

🔥100%

Startup Founder

✨100%

Business Owner

🧑‍💼100%

C-level Executive

Geos

🇦🇪100%

United Arab Emirates

Work Background

Ascendia EcomBusiness Partnerships Manager

Feb. 2024

Gestão.MP4Founder Gestão.MP4

May. 2023São Paulo · On-site

Letts - Crédito rápido para o seu negócio!Growth Advisor

Jan. 2022Barueri, São Paulo, Brasil · Hybrid

BlankoGrowth Advisor

Jan. 2022São Paulo, Brasil

Cassol CenterlarChief Digital Officer (CDO)

Mar. 2022 - Dec. 2022Florianópolis, Santa Catarina, BrasilLead digital transformation projects in the company in line with the P&L. Spearhead the strategic planning, the innovation budget, and change management. Improve the digital capabilities and efficiency in all business divisions: store front-end, digital platforms, financial services, supply chain, CRM, and mobility for sales team in the physical stores. Develop new methods and an agile team, achieving significant results with continuous improvements, as well as implemented the new business model called Zapti, a digital platform for selling products and services using service providers as a sales channel. Deployed a sales CRM, Sales Force, for the company. Introduced the Data Lake system for developing Data Governance and Analytics. Developed TMS and DRP systems in Supply and with the innovation and business agility processes using the organizational ambidextrous model. Implemented Technology Squads for developing new digital products and platforms. Responsible for the new design and research of the private label model.

Cassol CenterlarDirector of Digital Product

Jul. 2021 - Dec. 2022

mycapitalGorwth Advisor

May. 2020 - May. 2022Rio de Janeiro, Brasil

Stefanini GroupChief Innovation & growth

May. 2020 - Jun. 2021São Paulo, BrasilLed the venture capital strategy in order to ensure the achievement of the results defined in the Group’s P&L and business plan, increasing revenue by more than 29% in 2020. Carried out the innovation strategy of the product portfolio with AI, OCR/ICR, Baas, Hyper Automation, Data Analytics, and Machine Learning for various sectors. Increased revenues by 29% in the Group’s innovation and corporate venture unit in 2020, implementing a growth strategy with a sales machine, creating new offers by using outbound & inside sales strategies within the Group’s global accounts. Implemented OKR for the Group’s leadership. Recovered one of the group’s ventures, a startup, going from a burn rate of 5 M/year to a revenue of 15 M/year in 12 months. Manage the P&L of the Innovation unit, improving revenues.

Stefanini GroupExecutive Director of Innovation

Jun. 2019 - Jun. 2020São Paulo, São Paulo, Brazil

Digital House BrasilDrive-Innovation teacher

May. 2018 - Oct. 2019São Paulo e Região, BrasilTeaching digital strategy, innovation framework, and business modeling.

123reformei - SaaS platform for Home ImprovementFounder, CEO

Jan. 2014 - Jul. 2017São Paulo Area, BrazilStarted the platform and business model, raising investments with angel investors and VCs on the market such as Sergio Furios (Founder of Creditas) and Cesar Carvalho (Founder of Gympass) and from Investment Funds such as RedPoint Eventures and Family Office from the Senna family. Led the direct strategic planning, competitive analysis, and problem solving efforts. Managed the relationship with investors and shareholders. Led a multi-functional project team using an agile framework. Managed business operations with BI such as productivity, workflow efficiency, data preparation, and KPIs related to sales, operations, and customer service. Developed digital products, MVP, applications, and a product backlog. Created and implemented the online sales machine model, as well as managed the development of all the digital products, platforms, and Apps. Led the teams in the different areas: Sales, Product, Technology, Customer Success, and Finance. Increased revenues by more than 400% in 3 years and raised R$ 7 million in investment to scale operations, technology, and sales.

bougue (Marketplace)Co-Founder & CPO - Chief Product Officer

Nov. 2010 - Dec. 2013São PauloLeading engineering, QA, and marketing to manage product roadmap. Developed product requirements documents and business cases, based on research as well as feedback from customers. Identified key product features and functionality. Developed long-term strategy for products. Product Design and MVP using lean startup. Drive strategy business using key multi-indicators. Marketplace user base increased 1.800% in two years. Raised R$1.5M in financing to scale business and tech.