LazydaysDirector of Peformance Marketing
Sep. 2020 - Feb. 2022Greater Tampa Bay Area-Personally recruited, onboarded, and managed a performance marketing team of five, each responsible for separate marketing channels (SEM, Social, Programmatic, SEO, and Email Marketing).
-Grew website traffic ~320% and lead generation ~100% while overseeing various marketing channels.
-Responsible for reporting marketing/business metrics to our leadership team.
-Worked with various departments to reach different business objectives (Sales, Service, Customer Experience, and more).