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Work Background
LazydaysDirector of Peformance Marketing
Sep. 2020 - Mar. 2022Greater Tampa Bay Area-Personally recruited, onboarded, and managed a performance marketing team of five, each responsible for separate marketing channels (SEM, Social, Programmatic, SEO, and Email Marketing).
-Grew website traffic ~320% and lead generation ~100% while overseeing various marketing channels.
-Responsible for reporting marketing/business metrics to our leadership team.
-Worked with various departments to reach different business objectives (Sales, Service, Customer Experience, and more).
Whitelabeled MediaCo-Founder
Nov. 2019We're not task-based freelancers, and we're not some passive black box that just spits out reports.
We're partners, in it for the long haul. We work alongside you to provide the data and direction to help you make smart decisions that move the needle forward and scale your brand to new heights.
AdpearanceSenior Digital Advertising Specialist
Mar. 2019 - Sep. 2020Portland, Oregon-Personally built ad campaigns for executive clients across various platforms including Search, Display, YouTube, Social, and Programmatic.
-Responsible for budgeting within all our platforms, averaging roughly $1 million per month.
-Consistently hit 100%+ of lead goals for each client.
GoogleAccount Manager
Nov. 2017 - Mar. 2019Tempe, Arizona-Built, Managed, and Optimized over 500 advertising accounts across a variety of verticles. -Extensive experience in lead generation, e-commerce, and B2B marketing.
-Managed over $1.5 million in paid advertising with an average 113% of revenue increase for accounts.
-Responsible for weekly reporting with clients on business objectives.
Phoenix SunsAccount Executive
Jan. 2017 - Nov. 2017Phoenix, Arizona-Responsible for acquiring and servicing business clients
-Help businesses achieve goals of keeping top clients, rewarding employees, and gaining new business.
Salt River ProjectIT Technician
May. 2013 - Oct. 2015Tempe, Arizona-Provided excellent customer service by assisting with internal IT related issues
-Trained and mentored employees for the corporate-wide mobile device rollout project
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