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Work Background
University of MiamiDirector Of Enrollment Management, Medical Education, Graduate Studies
Nov. 2020 - Jan. 2024Miami, Florida, United States · HybridSpearheaded the design and launch of a comprehensive new website, enhancing user experience and accessibility, which contributed to a 60% increase in master’s program enrollments. Produced 28 recruitment videos, significantly elevating the marketing strategy and showcasing the institution's value proposition effectively. Developed and designed a graduate programs viewbook for print and digital platforms, enriching the marketing toolkit. Directed a team to surpass enrollment targets consistently, achieving a record growth from 381 to 622 enrollments from Fall 2015 to Fall 2023.
University of MiamiAssociate Director, Admissions, Marketing & Recruitment, Office of Graduate Studies
Mar. 2015 - Nov. 2020Miami/Fort Lauderdale AreaDeveloped comprehensive marketing initiatives across multiple platforms, enhancing brand visibility and student engagement. Redesigned the graduate studies website, resulting in a marked improvement in digital presence and user engagement. Launched the BiomedCAS application service, integrating it with university systems, which streamlined admissions processes and expanded the student pool.
University of MiamiDirector of Admissions, Public Health Sciences
Nov. 2011 - Mar. 2015Miami/Fort Lauderdale AreaDoubled Master of Public Health enrollments within three years by leading strategic oversight in admissions and recruitment. Implemented Salesforce for strategic communications, significantly enhancing engagement and conversion rates. Played a key role in the development and launch of the SOPHAS common application system, improving operational efficiency and diversity of the student pool.
Virginia Commonwealth UniversityAssociate Director of Enrollment Management, VCUarts
Aug. 2007 - Nov. 2011Richmond, VirginiaLead efforts that boosted out-of-state freshman enrollments by 165% over four year through enhanced communication/marketing strategies. Crafted and executed enrollment strategies that aligned with the institution's mission, enhancing student satisfaction and retention. Designed and launched a CRM for applications, portfolios, documents and application review reducing time to decision to one week.
Virginia Commonwealth UniversityAssistant Coordinator, Art Foundation Program
Jun. 2002 - Aug. 2007Richmond, Virginia AreaDeveloped an advanced online portfolio submission portal, significantly improving the admissions process and applicant experience. Oversaw the coordination and scheduling of all figure drawing and painting courses at the school, managing an average of 50 figure models to ensure a seamless educational experience.
Virginia Commonwealth UniversityAdministrative Assistant, Art Foundation Program
Oct. 1999 - Jun. 2002Richmond, Virginia Area
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