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Work Background
MS Consulting Marketing Consultant
Jun. 2024With over a decade of experience in the hospitality industry, I specialize in crafting and implementing high-impact marketing strategies that deliver immediate results. I understand the unique challenges faced by hospitality businesses and am dedicated to providing tailored, effective marketing services that drive growth and elevate brand presence. What I Offer: Strategic Planning: Customized marketing plans designed to meet your specific business goals. Brand Development: Crafting compelling brand narratives that resonate with your target audience. Digital Marketing: Utilizing the latest digital tools and techniques to enhance your online presence. Social Media Management: Creating engaging content and strategies to boost your social media impact. Performance Analysis: Ongoing assessment and optimization of marketing efforts to ensure maximum ROI. My approach is results-driven, and I pride myself on my ability to deliver swift and measurable improvements for my clients. Whether you're looking to increase bookings, enhance guest satisfaction, or build a stronger brand, I have the expertise and passion to help you achieve your objectives. Let’s connect and explore how we can take your hospitality business to the next level!
Hersha Hospitality ManagementHead of Marketing
Apr. 2023 - Dec. 2023United StatesIn the culmination of my career journey with HHM Hotels, I earned a final promotion to the role of Head of Marketing. In this position, I took on the responsibility of not only leading an in-house marketing team but also cultivating its growth and success. Throughout my tenure, I have consistently exceeded expectations in steering marketing strategies and branding initiatives. My efforts have not only strengthened our market position but have also played a pivotal role in achieving desired business goals across our diverse portfolio of independent properties. My influence extends to all projects related to Independent Collection Hotels & Resorts, and in this role I was progressively taking on a broader leadership role within our branded portfolio. In collaboration with a team of talented internal experts in our corporate offices and in the field, I have demonstrated my leadership prowess by consistently driving projects forward. Additionally, my ability to forge effective partnerships with external marketing and PR professionals has further contributed to the overall success of HHM Hotels. The journey from my initial role overseeing the Boston region to the culmination as the Head of Marketing reflects not only my personal growth but also the collective achievements of the teams I have had the privilege to lead.
Hersha Hospitality ManagementSenior Director of Marketing
Jan. 2019 - Apr. 2023Philadelphia, PA, United StatesContinuing my upward trajectory, I attained yet another promotion to the position of Senior Director of Marketing. In this pivotal role, I not only retained my responsibilities as Director of Marketing overseeing the Boston region but also assumed additional leadership responsibilities for a dynamic team, including Field Marketing Directors, Managers, Content Creators, and external agencies. Amid the unprecedented disruptions caused by the COVID-19 pandemic in 2020, I played a crucial role as the sole remaining corporate marketing team member alongside a small yet dynamic digital team. Together, we proactively devised and executed campaigns aimed at generating immediate revenue for property owners. This included implementing new SaaS systems and launching an online gift card platform for 27 individual properties. As we navigated the uncertainties, I transitioned into an expanded role on the Commercial Strategy Team, supporting business development efforts from a marketing and branding perspective, all while overseeing the entire marketing strategy and execution for the Independent Collection Hotels & Resorts portfolio. During this period, we undertook the significant task of rebuilding the platform and ecosystem for HHM Hotels. Despite the limited internal team structure, and with the support of amazing partner agencies, we successfully rebranded and relaunched independentcollection.com, contributing to significant growth in new management contracts. This experience not only showcased our team's resilience and adaptability but also underscored our ability to achieve substantial milestones in the face of industry challenges. Post-COVID-19, I had the honor and privilege of assembling the most talented team of marketers and creatives to rebuild our internal marketing team at HHM Hotels.
Hersha Hospitality ManagementDirector of Marketing
Jun. 2018 - Jan. 2019Philadelphia, PennsylvaniaBuilding on my role as Corporate Marketing Manager, I achieved another significant milestone with a promotion to Director of Marketing. In this expanded position, I took the helm of an entire region of properties in Boston, comprising The Envoy Hotel, The Boxer, Freepoint Hotel Cambridge, and the preopening planning and launch of The Whitney Hotel Boston. This role provided an invaluable opportunity to deepen my expertise in brand development and brand strategy framework, especially through the preopening planning and launch of The Whitney Hotel. My responsibilities extended to overseeing marketing strategies for each unique property, aligning brand communication, and ensuring consistency across the entire regional collection. Navigating diverse markets, adapting strategies to individual hotel characteristics, and contributing to the continued success and growth of the entire collection in the Boston region were integral aspects of this role.
Hersha Hospitality ManagementCorporate Marketing Manager
Feb. 2017 - Jun. 2018Philadelphia, PennsylvaniaI was promoted from Brand Marketing Manager to Corporate Marketing Manager, an advancement that allowed me to extend my impact beyond The Rittenhouse Hotel. While continuing to oversee and enhance marketing strategies for The Rittenhouse, I assumed additional responsibilities for two independent hotels in separate regions: The Envoy Hotel in Boston and the Pan Pacific Hotel in Seattle. This promotion broadened my scope, requiring me to navigate diverse markets and tailor marketing approaches to distinct audiences. Managing cohesive brand communication, I ensured consistency across all properties while adapting strategies to the unique characteristics of each location. This experience allowed me to refine my skills in overseeing multi-faceted marketing initiatives, contributing to the success and growth of each hotel in their respective markets.
Hersha Hospitality ManagementBrand Marketing Manager
Mar. 2015 - Mar. 2017Greater Philadelphia AreaTHE RITTENHOUSE HOTEL
FORBES FIVE STAR RATED
AAA FIVE-DIAMOND RATED FOR OVER 30 CONSECUTIVE YEARS LEADING HOTELS OF THE WORLD As Brand Marketing Manager at The Rittenhouse Hotel, I led strategic marketing and brand initiatives, overseeing sales, media tours, social media, content production, and programming for the hotel, spa, and food and beverage outlets. I managed the workflow, providing day-to-day direction to internal staff and external partners, emphasizing strategic prioritization, implementation, creative direction, and market knowledge. I negotiated contracts with vendors and digital advertising entities, enhancing the property's brand, product recognition, and public reputation. Responsibilities included analyzing market research, engaging traditional and emerging markets, and compiling marketing data for detailed reports. I served as the leader in comprehensive public relations initiatives, cultivating strategic partnerships, and managing external agencies. Additionally, I drove effective communication campaigns aligned with the hotel's goals and values, embodying the role of the creative director and leading marketing efforts with a project-oriented, strategic, and globally conscious mindset. Coordinating objectives with brand management, social media, and the creative atmosphere of the hotel, I ensured uniformity and consistency in brand communication. Identifying marketing opportunities, I developed and executed strategies, maintained the email database, and fostered a strong connection to the local community through community outreach initiatives.
Sonesta HotelsMarketing Manager at Sonesta Philadelphia
Sep. 2012 - Mar. 2015Philadelphia, PennsylvaniaLed advertising and marketing initiatives, with a focus on the leisure segment and support for Consumer Marketing and Business to Business efforts. Executed corporate brand programs at the local hotel level, overseeing photoshoots for online web presence and social content. Played a pivotal role in developing and executing communication, social media, and public relations strategies during a full-scale renovation from Crowne Plaza while rebranding to Sonesta Philadelphia. Developed and implemented promotional plans, fostering collaboration with e-commerce for synergized efforts. Maintained the property website and social profiles on a daily basis. Utilized partnerships and social media for impactful national and brand promotions, resulting in superior ROI. Managed documentation and reporting of marketing program results. Oversaw PR AOR, provided weekly reports to executive team and above property leadership, and contributed to budget and marketing plan development. Led reputation management efforts, showcasing a high standard of professionalism and marketing expertise. Supported Sonesta Corporate Marketing team members with national and regional programs and strategy. ***EMPLOYEE OF THE YEAR 2013***
CIRCAMarketing Coordinator - Retail Division
Jan. 2010 - Jan. 2012New York, New York, United StatesEfficiently provided comprehensive administrative support to two division heads, handling tasks such as travel booking, expense reporting, and drafting corporate communications. Successfully orchestrated ten national jewelry trade shows and twenty-five highly publicized jewelry buy-back events. Spearheaded end-to-end event management, including contract negotiation, sponsorships, booth design, and budget control. Collaborated seamlessly with the public relations agency, creative agency, and internal communications team to align marketing strategies. Secured features in electronic and print media and actively participated in high-profile events. Demonstrated robust project management skills, ensuring timely and budget-conscious project completion with a focus on delivering top-notch quality. Proficient in qualitative market research, adeptly analyzing online information to enhance marketing programs and initiatives.
CIRCAInventory Control Analyst
Jan. 2008 - Jan. 2010New York, New York, United StatesAs an Inventory Control Analyst, led daily startup operations, managed a multi-million dollar client database, and conducted meticulous testing of precious metals for quality assurance. Efficiently organized inventory for 'pass-through,' overseeing billing activities, item preparation, invoicing, and statistical reporting. Generated comprehensive purchase and consignment reports, reconciled accounts for month-end accounting, and proactively managed departmental supplies. Initiated the creation of a comprehensive training manual, playing a pivotal role in training new hires. *** Diamond Grading Certificate, GIA *** Pearl Grading Certificate, GIA
CIRCACorporate Receptionist
Jul. 2007 - Jan. 2008New York, New York, United StatesAccomplished corporate receptionist with a proven track record in creating positive first impressions for guests, clients, and employees. Managed incoming calls, organized mail distribution, scheduled appointments, and maintained an orderly reception area. Executed administrative tasks efficiently, implemented security procedures, and fostered collaboration with various departments. Responded promptly and professionally to inquiries and maintained accurate visitor logs. Monitored and replenished office supplies for seamless daily operations.
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