Hersha Hospitality ManagementBrand Marketing Manager
Mar. 2015 - Mar. 2017Greater Philadelphia AreaTHE RITTENHOUSE HOTEL
FORBES FIVE STAR RATED
AAA FIVE-DIAMOND RATED FOR OVER 30 CONSECUTIVE YEARS LEADING HOTELS OF THE WORLD As Brand Marketing Manager at The Rittenhouse Hotel, I led strategic marketing and brand initiatives, overseeing sales, media tours, social media, content production, and programming for the hotel, spa, and food and beverage outlets. I managed the workflow, providing day-to-day direction to internal staff and external partners, emphasizing strategic prioritization, implementation, creative direction, and market knowledge. I negotiated contracts with vendors and digital advertising entities, enhancing the property's brand, product recognition, and public reputation. Responsibilities included analyzing market research, engaging traditional and emerging markets, and compiling marketing data for detailed reports. I served as the leader in comprehensive public relations initiatives, cultivating strategic partnerships, and managing external agencies. Additionally, I drove effective communication campaigns aligned with the hotel's goals and values, embodying the role of the creative director and leading marketing efforts with a project-oriented, strategic, and globally conscious mindset. Coordinating objectives with brand management, social media, and the creative atmosphere of the hotel, I ensured uniformity and consistency in brand communication. Identifying marketing opportunities, I developed and executed strategies, maintained the email database, and fostered a strong connection to the local community through community outreach initiatives.