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Work Background
Apex Roofing & RestorationDigital Marketing Strategy Manager
Sep. 2023Birmingham, Alabama, United States* Manage Google Ads Campaigns totaling $1M in annual spend.
* Assist in planning and execution of positive PR strategies. * Implement new software programs to reach target markets better and increase ROAS.
* Lead project to design and implement a new website. * Create email marketing campaigns and landing pages.
* Direct marketing strategy across channels.
* Develop brochures, leave-behinds, photos assets, and video assets.
* Evaluate and assess advertising and promotional opportunities.
Maynard Nexsen PCMarketing Content Manager
Apr. 2023 - Sep. 2023Birmingham, Alabama, United States*Researches, develops and executes SEO strategy.
* Creates new content for intended audiences online and in print.
* Optimizes existing content for readability, accessibility and SEO.
FunnelflyCEO
Apr. 2022 - Mar. 2023Birmingham, ALFunnelfly provides sales and marketing email automation software for SaaS companies and anyone interested in growing their business through powerful, targeted email campaigns. * Revitalized the brand by executing comprehensive initiatives, including website overhaul, brand guidelines implementation and creation of animation assets.
* Launched one social media community (Tik Tok) and grew three others (Instagram, Facebook and Linkedin); increased posts from 1X per week to 5X per week.
* Developed, owned, and implemented an SEO strategy for better organic traffic. * Established and managed relationships with vendors and service providers.
* Held weekly meetings with key stakeholders to communicate product, marketing, and business efforts.
* Developed and implemented performance metrics and tracking systems to evaluate business effectiveness and ensure continuous improvement.
* Developed, monitored, and evaluated short and long-range program goals, objectives, and milestones to ensure compliance with the overall goals and vision of the business.
* Continually managed the brand as a strategic asset and devotes necessary resources to it.
First Avenue VenturesVice President of Marketing & Strategy
Jun. 2021 - Apr. 2022* Built strong working relationships at all levels within the entrepreneurs and businesses they manage.
* Managed client relationships, and worked to ensure satisfaction and to develop additional business.
* Developed proposals to carry out work on behalf of clients and assist with the delivery of the work.
* Established and maintained relationships with key internal and external partners.
* Evaluated new opportunities.
First Avenue VenturesDirector
Jan. 2018 - Jun. 2021Birmingham, Alabama Area* Directed content marketing and strategy for up to five portfolio companies, including retail, restaurant, residential leasing and educational software.
* Led and managed all aspects of digital marketing campaigns (including paid search, paid social, email marketing, display advertising, remarketing, social media, mobile, video and SEO); allocated budgets ranging from $500-$3K/month for each campaign.
* Led marketing and media production including web design, social media, content calendars, videos, blog articles, graphic design and printed materials; allocated budgets up to $10K per project.
* Planned and executed a 2-day photo shoot with a budget of $20K and involving 10 models (men, women, and children) and a crew of 12.
* Applied innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue; increased engagement by up to 300% per month on social channels.
* Hired and managed a team of up to 20 employees across portfolio companies.
* Implemented an intern program to drive content production; hired, recruited and managed 3-5 interns/quarter producing 3-12 content pieces/week.
* Controlled overall company image across all marketing collateral in print and electronic formats, including online.
* Prepared presentations, formal and informal reports, correspondence, and slide decks for team members and stakeholders, which effectively communicated business goals and objectives.
* Developed, monitored, and evaluated short and long-range business goals, objectives, and milestones to ensure alliance with the overall mission and vision of the organization.
* Responded to information requests from the public and internal stakeholders.
First Avenue VenturesCEO of Market Table
Apr. 2017 - May. 2019* Led the creation of marketing materials that included signage, menus, and product packaging.
* Directed ad campaigns and ad spend.
First Avenue VenturesDirector of Marketing
Aug. 2015 - Dec. 2017Birmingham, Alabama Area* Supported a work environment that promotes customer service, quality, continuous improvement, knowledge sharing, and teamwork.
* Mentored and trained team members in website best practices, marketing development, and communication skills, fostering a culture of continuous learning and professional development.
* Developed, owned, and implemented SEO strategy across the board for portfolio companies. Trained others in SEO best practices. * Maintained relationships with members of the press for the purpose of disseminating information and responding to interviews.
* Determined the creative and art direction for graphic designers for print and online.
* Created and directed PR campaigns.
* Created copywriting materials for marketing messages.
UAB Digital Media and Innovative LearningWeb Designer/Developer
Aug. 2014 - Jul. 2015Birmingham, Alabama AreaSupervised a team of interns and fellows as they worked on creative projects including web design, graphic design, content creation and video production.
Morgan Stanley Wealth ManagementMarketing Associate
Dec. 2013 - Aug. 2014Birmingham, Alabama Area
The University of Alabama at BirminghamAdjunct Instructor
Aug. 2013 - May. 2015Birmingham, Alabama AreaTaught English 101/102.
University of AlabamaAdjunct Instructor
Aug. 2013 - Dec. 2013Tuscaloosa, Alabama AreaTaught Journalism 412/512: Opinion Writing.
FreelanceWriter and Editor
Mar. 2009 - Aug. 2015My work has appeared in The Birmingham News, TheAtlantic.com, DAME Magazine, Alabama Magazine, and Flower, among others. I also write copy for businesses and institutions, including marketing materials, websites, and social media.
Samford UniversitySamford After Sundown Instructor
Sep. 2008 - Jul. 2013Taught freelance writing, writing for mass media, writing the novel and creative nonfiction.
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