Laurel Mills - Digital Marketing Manager, Apex Roofing & Restoration

Digital Marketing Manager @Apex Roofing & Restoration

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Laurel Mills is the Digital Marketing Manager at Apex Roofing & Restoration, where she spearheads innovative marketing campaigns that drive brand awareness and customer engagement. With over fifteen years of experience in digital strategy, Laurel excels in leveraging social media and SEO to enhance online presence. She holds a Bachelor’s degree from Georgetown University. Outside of work, Laurel enjoys spending time with her family. .

First Avenue VenturesDirector

Jan. 2018 - Jun. 2021Birmingham, Alabama Area* Directed content marketing and strategy for up to five portfolio companies, including retail, restaurant, residential leasing and educational software. * Led and managed all aspects of digital marketing campaigns (including paid search, paid social, email marketing, display advertising, remarketing, social media, mobile, video and SEO); allocated budgets ranging from $500-$3K/month for each campaign. * Led marketing and media production including web design, social media, content calendars, videos, blog articles, graphic design and printed materials; allocated budgets up to $10K per project. * Planned and executed a 2-day photo shoot with a budget of $20K and involving 10 models (men, women, and children) and a crew of 12. * Applied innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue; increased engagement by up to 300% per month on social channels. * Hired and managed a team of up to 20 employees across portfolio companies. * Implemented an intern program to drive content production; hired, recruited and managed 3-5 interns/quarter producing 3-12 content pieces/week. * Controlled overall company image across all marketing collateral in print and electronic formats, including online. * Prepared presentations, formal and informal reports, correspondence, and slide decks for team members and stakeholders, which effectively communicated business goals and objectives. * Developed, monitored, and evaluated short and long-range business goals, objectives, and milestones to ensure alliance with the overall mission and vision of the organization. * Responded to information requests from the public and internal stakeholders.

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