Picadeli USPicadeli (U.S. Market Launch) Head of Concept, Merchandising & Operations
Jun. 2021 - Jun. 2022Partnered with Swedish founders and board on FDA / USDA compliance, co-manufacturing, and logistics design.
Implemented U.S. pilot launch with Albertsons, driving over 70% growth in concept sales and validating the scalable market potential for the European fresh food-tech model.Implemented early ERP / CRM / BI systems to support U.S. traceability and demand planning.
Built cross-functional launch teams, achieving 100% on-time retail readiness for multi-market expansion.
Advised Swedish leadership on private-label partnerships, cost structure, and innovation pipeline strategy.