Citrin CoopermanDirector
Sep. 2018 - Oct. 2023San Diego, California, United StatesDuring my 5 years at Citrin, I lead marketing, business development and client success for the digital services business unit that was a Netsuite, Salesforce, and Microsoft services group.. By implementing repeatable processes to scale return, each function outperformed expectations. - Client Success protected $2.6M ARR and Added $2.4M in annual sales. - Business Development - Generated $660K in the first 9 months - Marketing - Generated sales of 11X spend in 2023 To support these functions, and the greater sales team, I lead optimization projects within our SFDC instance and implemented and trained the team on Salesloft. In 2023, I was flown to Germany to train an international team at Wayfair.com on how to build scalable outreach into their client support team. During this 5 years, the business doubled in sales, averaging 20% YOY growth.