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Work Background
re:doService Design Consultant
Feb. 2023Ljubljana, SloveniaDeveloped and implemented greenfield digital telco MVNO service, that redefines what it means to be a telecom provider in the digital age giving customer complete control over their relationship and managing their end-to-end experience with an app (no need for any brick & mortar shop). The app offers a near-instant onboarding process, continuous updates, and a customer experience that stands head and shoulders above some outlived offers.
Some notable achievements:
- Onboarding in under 3 minutes—a seamless experience from app download to service activation;
- A top-tier NPS score among Slovenian telecom providers;
- Customer support satisfaction at 90%, thanks to a fully digital, highly responsive experience;
- App ratings well above industry standards: 4.3/5 on Google Play and 4.7/5 on the App Store;
- Best eSIM onboarding experience, as recognized at the MVNO World Congress.
A1 Slovenija d.d.Service Design Professional
Oct. 2021 - Feb. 2023Ljubljana, Slovenia
VariousSpeaker & Lecturer
Dec. 2019- GZS Chamber of Commerce, Innovation Day, Slovenia 2020
- Regional insurance company, Service design talk for Management Board & Business Units Directors, December 2019 - SMK Slovenia Marketing Conference, Slovenia 2019
- GZS Chamber of Commerce, Culture and Creative Industry Collaboration Collider, Slovenia 2019 - Forum 100% Start-up plus+, Slovenia 2019
- KCDM Competence Centre for Design Management, Slovenia 2018
- Hekovnik, Slovenia 2014
GigodesignHead of Design Research
Feb. 2016 - Oct. 2021LjubljanaPlan, execute and deliver design research projects for national and multinational companies and organisations. Analyse and synthesise large sets of raw data to develop insights, uncover unmet needs and, in collaboration with the client, identify potential innovation directions and opportunities. Facilitate exploration and ideation workshops with diverse stakeholders in the context of wider innovation initiatives. Share knowledge internally and develop the area by uncovering business opportunities for growth. Critical skills: design research, service design, customer journey mapping, persona generation, service prototyping, facilitation of diverse stakeholder discussion and exploration workshops, innovation road-mapping
Global Service JamHost & Co-organiser
Nov. 2012 - Jun. 2015LjubljanaCo-organise multiple yearly service design / design thinking events in Ljubljana (Gov Jam, Service Jam, Sustainability Jam). Plan and facilitate explorative and ideation sessions. Develop a sustainable business model for the non-profit events.
GigodesignBrand Strategist
Jan. 2011 - Jan. 2016LjubljanaDefine and develop long-term brand strategies including brand positioning, brand values, brand architecture, rebranding projects aligned with the client’s vision and business strategy. Consult and mentor startups in the DSGN FWD design accelerator in branding and communication strategies, while taking into account their search for the product-market fit. Develop immersive brand experiences including brand experience spaces, product launches and shows. Create original brand names in line with brand positioning and values. Develop and successfully implement proprietary co-creative brand development process.
GigodesignCommunication Strategist
Sep. 2008 - Dec. 2010LjubljanaDevelop mid-term communication strategies for some of the most successful national brands present on both national and global markets. Create national and global communication campaigns, trade fair brand experiences and product launches in close collaboration with product, identity and visual designers.
Veto Group, d.o.o.Co-founder & Creative Director
Jan. 2008 - Aug. 2008Ljubljana, Slovenia
OgilvyCreative Director
Apr. 2006 - Dec. 2007Ljubljana, Slovenia
Studio Marketing JWTSenior Copywriter
Oct. 2002 - Mar. 2006
S Team Saatchi & SaatchiCopywriter
Nov. 2001 - Sep. 2002
Formitas BBDOCopywriter Jr.
Jan. 1999 - Jan. 1999
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