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Work Background
Instituto Capitalismo Consciente BrasilAdvisor to the Northeast Branch
Jan. 2022 - Dec. 2022BrasilA movement that connects the dots between purpose, strategic vision, and social impact, which helps transform the way of doing business in Brazil. Production, mediation of events, and relationship with entrepreneurs and brands that go beyond just generating profits.
PRISMMABusiness & Branding Consultant | Founder & CEO
Nov. 2021Consultancy programs and branding services to launch new brands. Bringing conscious brands to life that positively impact the world through their services and products.
Itaú BankProduct Marketing Manager | SME | Itaú Payments
Jul. 2021 - Dec. 2021Generation of new business and financial products for the credit card portfolio.
PMM in product squads and 360° institutional campaigns in ESG. Guarantee of brand synergy and positioning, coordination of in-house production, brand system, and agile methodology. A highlight for the campaign of the Mastercard Priceless Planet Coalition, which, through the Itaú Cartões portfolio, donated the planting of 100,000 trees in the Amazon with the creation of a 'green cashback,' stimulating digital payments and donations with the rewards program.
Boa Forma MagazineGuest Columnist on Spirituality & Well-Being
Jun. 2020 - Jun. 2021Reflections on life, spirituality, and human growth. We are living in a world that is giving way to a new emerging and more conscious world.
https://boaforma.abril.com.br/coluna/mateus-morais/
Itaú BankSr Marketing Analyst | Financial Products & Current Account
Jan. 2020 - Jul. 2021São Paulo, BrazilTeam lead for special projects and communication strategies for Payroll, Public Sector, Current Account, and Public INSS (National Social Security) operations. Interface and consultative approach with business areas for innovation, prospecting, and building new partnerships; Implementation of 360° communications; Customer acquisition, onboarding, loyalty, and retention strategy; Direct reporting to executive committees. Conceptualization and execution of Poupar pra Render ("Save to Yield"), an original financial guidance platform that produced content series, lectures at companies, and brought together experts and educators to talk about the conscious use of money.
Itaú BankMarketing Analyst | Itaú app and Digital Platforms
Feb. 2018 - Jan. 2020São Paulo, São Paulo, BrazilDigital Channel Marketing with a focus on branding, lifecycle, digitization and retention, and new feature development. Direct involvement in implementation and development operations (DevOps) with cross-functional teams, bridging several areas such as Marketing, UX, Design, IT, Performance Media, Products, and CRM. As a result, more than 12 million customers were digitized in 2018.
Abril Group (Publisher and Media Company)Senior Marketing Analyst | Special Projects & Innovation at Grupo Abril
Jun. 2016 - Feb. 2018São Paulo Area, BrazilPartnership with Sales Executives focused on the conception of new projects and commercial proposals customized for the market. To leverage advertising revenue amid the crisis in the print publishing market, new digital products, added services, experiences, apps, film production, licensing, trade shows and events for Abril's titles, sponsorship of national awards shows, and branded content were created and delivered. Work for the brands Exame, Você S/A, Você RH, Quatro Rodas, Boa Forma, Casa Cor, and Elle.
Abril Group (Publisher and Media Company)Jr Marketing Analyst | VEJA Magazines
Jan. 2015 - Jun. 2016São Paulo Area, BrazilEditorial titles focused on culture, gastronomy, and news. Focus on branding, brand experience production, and market advocacy. Promotion of events, awards, publicity and editorial projects for VEJA Comer & Beber, VEJA SP, Brasília, Rio, and BH.
BaneseSergipe People Museum Intern
Jan. 2014 - Sep. 2014Aracaju Area, BrazilEducator and guide of visitations, I learned general knowledge of the historical, cultural, economical and geographical aspects of the Brazilian state of Sergipe.
King George V CollegeInternal Communications Internship
Jun. 2013 - Aug. 2013Southport, England, United KingdomCommunication assessment and implementation of new internal communication actions for KGV College. Brand system creation, communications template, catalogs and academic calendar events production.
Sellectus Real Estate AgencyCommunication Assistant Intern
Apr. 2011 - Aug. 2012Aracaju Area, BrazilB2C communication actions in print and digital media; launch of real estate projects, events, and sales stands; photographic production and promotional materials.
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