Bilyana Andreeva

Ecommerce Manager @Onesleep.com

🔥 Startup Founder👍 Sales & BizDevGraphic Designer🧨 Consulting🎥 EntertainmentCustomer Success Manager🏐 SportsProject Manager✔️ ITUX/UI Designer🐦 DesignProduct Manager🎓 StudentCRM manager💸 MarketingContent Manager

Results-driven E-commerce Manager with expertise enhancing AOV, CR, and UX across various websites. In my recent role, I achieved over a 10% increase in AOV and CR on Shopify. I am proficient in content management and project leadership, with extensive experience on digital platforms like Shopify, AEM, Magento, and more. My strong communication skills and background in customer service give me a unique advantage in understanding and improving user experiences. Additionally, my solid knowledge of SEO practices ensures optimized content visibility and search engine performance. I have successfully organized major platform migrations, optimized website speed, and restructured website trees for better navigation. I also have experience fine-tuning internal search engines to enhance user engagement and overall site efficiency.

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Work Background

iODigital Marketing Specialist

Jul. 2024Sofia, Sofia City, Bulgaria

Matraci.bgEcommerce Manager

Oct. 2023 - Jul. 2024Sofia, Sofia City, Bulgaria

MerkleExperience Activation Specialist

Nov. 2022 - Oct. 2023Sofia City, Bulgaria- Content Management of several client websites: PDP, PLP, etc - Manage and report promotions - Create a roadmap and propose new features/improvements - QA and execute new projects - Work closely with cross-team members, other third party agencies and new clients

AQUAMATRIXEcommerce Manager

Sep. 2021 - Apr. 2022Sofia, Sofia City, Bulgaria- Propose new improvements and manage the execution of the e-commerce projects - Build a yearly strategy, develop and manage the content of the website - Troubleshoot issues, work with ticketing systems and keep close contact with the IT team - Benchmark other competitors

Kolichka.bgEcommerce Manager

Apr. 2021 - Sep. 2021Sofia, Sofia City, Bulgaria- Launch the website and execute the e-commerce projects for Bulgaria - Collaborate closely with the Czech teams: UX/UI, QA, Developers, CS, Marketing, and Management - Create a roadmap and implement new improvements - Define all the system emails, newsletters, and translations on the website - AB testing

Decathlon BulgariaEcommerce Specialist

Mar. 2018 - Apr. 2021Sofia, Sofia City, Bulgaria- Create and maintain the content of the website: homepage, landing pages, header, footer, and the website tree - Manage the internal search engine, filters, and category descriptions - Improve the website: Implement new tools (Cross-selling, Re-marketing, Affiliation, Privacy policy, etc.), monitor the website speed, AB test new UX/UI - Plan and fulfill migration to a new e-commerce platform; organize and prepare a second migration to a different platform - Ensure the brand guidelines are fully met, troubleshoot issues, and keep in contact with the IT central - Lead a team of 2 web marketers, monitor monthly financial and analytics data with the team to increase the revenue - Collaborate daily with Decathlon's e-commerce teams worldwide

Decathlon BulgariaCustomer Service Specialist & Website Support

Jan. 2016 - Sep. 2018Sofia, Sofia City, Bulgaria- CoLead a team of 15, splitting tasks and managing the schedules, and hiring - Consult B2C and B2B customers via phone and email, communicate through Facebook and Instagram - Take care of the Decathlon's customer feedback platform and publish, answer, and resolve reviews - Manage delivery companies - Troubleshoot decathlon.bg, request tickets, implement new tools, and update content