Terence Faircross - Founder, Faircross Digital

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Work Background

Atlas Engineering Group, Ltd.Marketing Manager

Jul. 2023Illinois, United States￭ Led the digital marketing initiatives and implemented several digital marketing strategies through organic reach, paid ads, Social Media, SEO, SEM, PPC campaigns & email marketing. ￭ Collaborated with relevant stakeholders and C-level executives to identify target demographics and define brand messaging. ￭ Led a cross-functional team of 12 to strategize and execute comprehensive marketing plans for key accounts, increasing account growth by 35%. ￭ Cultivated and grew client relationships, landing key accounts that increased revenues by approximately $2.4M within the first year. ￭ Negotiated existing contracts with a key clients, resulting in a 15% increase in annual revenue and a long-term partnership. ￭ Spearheaded the expansion of the subcontract portfolio by 25%, securing $3M in additional annual revenue through strategic negotiation and relationship management. ￭ Developed a comprehensive strategic content calendar to optimize reach, engagement and grow brand awareness. ￭ Collaborated with internal teams to develop and implement a new sales strategy, resulting in a 21% increase in sales revenue over a six-month period. ￭ Managed a portfolio of 53+ accounts ensuring client satisfaction, and led quarterly business reviews with clients resulting in a 95% retention rate. ￭ Coordinated cross-functionally with web development to enhance customer web journey and drive SEO, resulting in 54% increases in page views ￭ Created and executed A/B testing plans, optimizing ad creatives and landing pages to achieve a 20% increase in click-through rate and a 10% increase in conversion rate. ￭ Analyzed campaign performance and implemented optimization strategies, leading to a 20% decrease in cost per acquisition and a 15% increase in return on ad spend. ￭ Led proposal design, coordinated and managed all aspects of developing high quality, compelling and compliant government proposals for Illinois Department of Transportations, Illinois Tollway and State Counties.

Faircross DigitalFounder

Apr. 2023Illinois, United States￭ Managed a portfolio of 20+ SMB accounts, directly assisting in crafting marketing strategies that yielded an average of 20% annual growth for client businesses. ￭ Executed and optimized pay-per-click and digital marketing campaigns for 20+ clients, achieving an average conversion rate improvement of 36% and a 45% increase in lead generation and a decrease in Cost per Lead by 26%. ￭ Launched campaigns for tech startup that included social media, content marketing gathering 53,000+ leads in the first year. ￭ Directed the digital marketing strategy and creative process for brand development initiatives, which were instrumental in repositioning 6 clients as market leaders in their respective niches. ￭ Spearheaded the development and execution of strategic PPC campaigns for 6 key clients, resulting in a 20% growth in revenue, after analyzing data to improve business challenges and objectives.

Quigg Engineering Inc.Marketing Manager

Aug. 2022 - Aug. 2023Chicago, Illinois, United States￭ Developed and executed 35+ digital marketing campaigns across paid search and display marketing channels, resulting in a 44% increase in lead conversions and $2.6M in pipeline revenue ￭ Developed and presented sales presentations to potential clients, resulting in a 50% success rate and $2M in new sales revenue. ￭ Led the digital marketing team and Implemented several digital marketing strategies through organic reach, paid ads, Social Media, SEO, SEM, lead generation, PPC campaigns & email marketing. ￭ Negotiated existing contracts with a key clients, resulting in a 15% increase in annual revenue and a long-term partnership. ￭ Led proposal design, coordinated and managed all aspects of developing high quality, compelling and compliant government proposals for Illinois Department of Transportations, Illinois Tollway and State Counties. ￭ Developed and created a comprehensive content strategy to optimize reach, improve social media algorithms, increase engagement, grow brand awareness and targe taudience which grew followers by 37% and improved engagement across Facebook, Twitter, and LinkedIn social media channels by 45%. ￭ Design and implement an effective social media content strategy unique to the QEI brand ￭ Establish a cohesive brand message across multiple social media platforms

Al-Furqaan FoundationMarketing Manager

Sep. 2020 - Aug. 2022United States￭ Started and grew the marketing team to 12 marketing associates for all 21 projects of the Al-Furqaan Foundation in the US, Canada and all international offices. ￭ Implemented several digital marketing strategies based on data analytics through organic reach, paid ads, SEO, SEM, content marketing, lead generation, PPC campaigns, email, SMS marketing and influencer marketing. ￭ Increased online traffic by 65% and donor base to 60000+ donors annually. ￭ Achieved profit margin and sales objectives totaling $2.5 million annually. ￭ Grew customers and donor base by over 45% and increased donations and revenue by 63% while maintaining a ROAS of 7.20 and an ROI of 5.45. ￭ Managed budget effectively to increase ROI while reporting quarterly. ￭ Managed social media and digital marketing strategies throughout all channels after analyzing customer insights and researching marketing trends. ￭ Implemented project management techniques and introduced software to improve efficiency and reduce system loss in the whole department.

Al-Furqaan FoundationDigital Marketing Manager

Sep. 2020 - Dec. 2020Bolingbrook, Illinois, United States￭ Set up digital marketing platforms for all donor-based projects in the US. ￭ Implemented digital marketing and social media campaigns through platforms like Facebook, Instagram & Google to increase traffic to our donation platforms by 76%. ￭ Grew donors base by 25% and increased donations and revenue by 21% maintaining a ROAS of 3.6.

Faircross FashionsMarketing Director / Founder

Apr. 2014 - Mar. 2020Dhaka, Dhaka, Bangladesh￭ Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales. ￭ Acquired worldwide clients like H&M, George, Zalando, Ligua, Livergy, Tom Tailor. ￭ Oversee the creation of marketing materials, including advertising campaigns, email marketing, social media content, trade show materials and website copy. ￭ Conduct market research to identify new opportunities and stay ahead of industry trends ￭ Manage and lead a team of marketing professionals and collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding while ensuring maximum ROI. ￭ Develop and maintain relationships with key industry movers and media outlets to increase brand visibility ￭ Handled strategic B2B advertising which brought new clients in the local and international apparel market.

Broadway Packers & Shippers LtdMarketing Director

Apr. 2012 - Mar. 2014Dhaka, Bangladesh￭ Developed overall marketing program and achieved profit margin and sales objectives totaling $4 million annually. ￭ Grew customer base by over 80% and increased revenue by 45% while leading a team of 18 marketing managers, associates and interns. ￭ Managed accounts for clients from several embassies, multinational companies & government officials. ￭ Was the face of the company and all its campaigns for national, international and political press conferences.

Broadway Packers & Shippers LtdMarketing Manager

Apr. 2009 - Mar. 2012￭ Lead the marketing team for all online and offline campaigns. ￭ Implemented content and digital marketing strategies for brand awareness. ￭ Implemented social media campaigns through lead generation, email and televised campaigns.

Broadway Packers & Shippers LtdMarketing Coordinator

Jan. 2007 - Mar. 2009￭ Initiated advertising campaigns that lead to new clients, primarily ambassadors & officials from different embassies and consulates in Dhaka. ￭ Managed accounts for clients from several embassies, multinational companies & government officials. ￭ Successfully enlisted the company into the multiple leading international import/export directories for freight forwarding, customs clearing and logistics in different countries.

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