Elena Briola - VP Marketing,

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Work Background

Product Marketing AllianceMember

Mar. 2020New York City Metropolitan AreaProduct Marketing Alliance is a collective of passionate product marketing innovators committed to driving demand, adoption and the overall success of their products.

Cloud4WiVP Marketing & Technology Alliances

Feb. 2014New York City Metropolitan AreaIn this current role, I deliver strategic leadership in development of Cloud4Wi's enterprise B2B SaaS platform positioning, messaging, and go-to-market strategy to increase market penetration and strengthen brand awareness. One of my key responsibilities is to oversee development of compelling internal and external content, including competitive battle cards, pitch decks, blog posts, case studies, eBooks, webinars, and a business impact calculator. Based on my progressive industry-related experience, I collaborate with VP Product and Sales to provide worldwide sales team with resources, processes, and tools to optimize success. It is worth mentioning that I manage and empower marketing team's resources - internal and external - worldwide by providing guidance and enhancing coordination. Some key accomplishments associated with this job role include: • Demonstrated Cloud4Wi's thought leadership by conducting briefings with top industry analysts, such as Gartner, Forrester, ABI Research, and IDC, resulting in the inclusion of Cloud4Wi in over 15 reports being named a Gartner Cool Vendor in 2018. • Established strategic alliances with the tech industry players, such as Salesforce, Cisco, Cisco Meraki, Microsoft, and HubSpot. • Worked with global managed service providers on integrating our platform in their offering, such as NTT and HCL. • Led integrated marketing plans – localized in each target geography – that contributed to 30% of company revenue. • Built a robust partner program – with unique benefits and understandable requirements – to set up partners and clients for success. • Led the full RFI/RFQ process for the selection of martech stack (sales intelligence tool, outreach automation tool, marketing cloud, partner portal, SEO platform, webinar platform). • Created content for Series A and Series B fundraising initiatives, including business plans, pitch decks, and teasers to support CEO. • Played a key role in launching the WBA Enterprise Connectivity Forum.

WiTechVP Tech Consulting - TEA Product Lead

Apr. 2012 - Jan. 2014Pisa, Tuscany, ItalyDuring my tenure, I developed and maintained positioning/messaging and go-to-market strategies for TEA tools to ensure effectiveness and currency. Being a key member of the organization, I served as an outsourced consultant in international projects led by top consulting firms, including PwC (Switzerland) and Accenture (UK), providing valuable insights and contributing to project success. A small section of my achievements comprises: • Directed a team of 10 people to deliver multifaceted wireless industry projects in Italy and abroad by utilizing TEA tools to exceed project goals. • Initiated the exploration of new business initiatives with current and prospective clients and partners by utilizing TEA tools to drive innovative solutions and create new revenue streams. • Evangelized TEA tools among clients, partners, and industry influencers.

WiTechServices Team Leader - TEA Product Lead

Aug. 2008 - Mar. 2012Pisa, Tuscany, ItalyAs Services Team Leader - TEA Product Lead, I evangelized TEA tools among clients, partners, and industry influencers. Managed a team of 4 people to achieve targeted goals. Some of my contribution to the organization includes: • Spearheaded successful wireless industry projects domestically and internationally by using TEA tools. • Managed strategic alliances for the integrations of the TEA tools in radio planning tools such as Mentum Planet. • Created several articles and reports on next-gen wireless technologies and services.

WiTechTechnical & Economic Analyst - TEA Product Lead

Oct. 2005 - Jul. 2008Pisa, Tuscany, ItalyAs Technical & Economic Analyst - TEA Product Lead, I defined the specifications for and oversaw development of TEA (Technical and Economic Analysis) tools for WiMAX and LTE business case analysis. Some of my contribution to the organization includes: • Defined the positioning/messaging and go-to-market strategy for TEA tools • Led the production of powerful content such as competitive battle cards, pitch decks, product info sheet, and webinars • Led the launch of TEA tools (including a freemium edition) • Build strategic alliances with leading players – such as Mentum (Infovista) and Vector WinRPT– to integrate and sell TEA tools • Evangelized TEA tools by participating at industry events in Italy and abroad • Provided clients with technical and economic analysis of next-gen wireless technologies

AltranSystem Engineer

Sep. 2004 - Sep. 2005Pisa, Tuscany, ItalyIn my role as a System Engineer, I expertly conducted comprehensive RAMS analyses related to telecommunication systems

Telecom ItaliaR&D Engineer

Jul. 2003 - Aug. 2004Turin, Piedmont, ItalyAs an innovative R&D Engineer, I delved into the fascinating world of MIMO systems, meticulously crafting software for both transmission and reception chains to assess their performance. I also conceived an advanced simulator that perfectly emulates MIMO radio channels in both the software and hardware realms.