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Work Background
Velocity, A Managed Solutions CompanyMarketing Manager
Dec. 2022Remote- Lead the marketing function, driving successful execution of trade shows, digital campaigns, and in-person experiences. Consistently deliver high-quality, on-time, and cost-effective projects by effectively collaborating with internal teams and managing external suppliers.
- Copywriting of sales collateral, website content, social media and press releases that communicate our solutions’ value proposition. - Support executive leadership, sales teams, and other stakeholders with marketing resources that position our company as an industry leader.
- Manage the website, HubSpot and other tools to expand our digital presence and measure results.
IntrawayMarketing Manager
Oct. 2021 - Dec. 2022- Developed impactful multi-channel marketing campaigns, driving significant growth in new markets. Successfully implemented strategic initiatives to cultivate strong customer relationships, resulting in increased sales and retention.
- Provided leadership to the marketing team, agencies and contractors, overseeing and guiding all aspects of inbound and outbound programs, including content marketing and development, lead generation, PPC, social media, demand generation, event support, sales enablement, and web and graphic design.
IntrawayCommunications and Content Marketing Manager
Mar. 2017 - Oct. 2021Remote- Led content marketing and communications strategies driving lead generation, increasing industry awareness, and debuting Account-Based Marketing (ABM) programs in close collaboration with sales. - Produced a variety of content formats such as webinars, white papers, eBooks, blog posts, videos, infographics, social media, press releases and marketing collateral. - Project managed all the marketing campaigns making sure that deliverables were on-time, on-budget and surpassed quality standards. - Mentored a team of four, helping them excel at what they love and positioning them for success.
The Institute of Internal Auditors Inc.Marketing Account Manager
Nov. 2014 - Jul. 2016Altamonte Springs, Florida- Spearheaded marketing strategy for a portfolio of ten product lines achieving a 10% increase in revenue within a year.
- Orchestrated and executed brand marketing campaigns, fostering collaboration among cross-functional teams, while concurrently managing multiple, simultaneous campaigns.
- Provided strategic guidance for graphic design and video production, contributed copywriting expertise across diverse channels, including website content, product collateral, direct mail, social media, and PPC campaigns. Recognized for significant growth and promotion from the role of Marketing Coordinator.
The Institute of Internal Auditors Inc.Marketing Coordinator
Jul. 2014 - Oct. 2014Altamonte Springs, FL
Red BullCommunications Coordinator
Jan. 2012 - Oct. 2012Bogota, Colombia- Orchestrated editorial communication and managed media relations across 12 countries, consistently delivering over $15 million in annual media coverage and maintaining an impressive average ROI of 900% on media trips.
- Strategically devised and executed B2C creative strategies, resulting in a 300% increase in website visits within five months. - Oversaw the production of regional written, photo, and video content while managing a communication team of 12 individuals. Additionally, took charge of managing the brand's digital presence, including two websites and various social media profiles. Acknowledged for performance and dedication, with a promotion from the initial role of Communications Assistant in Panama, Panama.
Red BullCommunications Assistant
Mar. 2010 - Dec. 2011Panama
FreelanceMarketing Strategist and Content Producer
Jan. 2000 - Jan. 2024Content creation including websites, blog posts, white papers, social media and videos catering to a diverse clientele spanning multiple industries including marketing, IT, construction, finance, internal auditing, technology, healthcare and more.
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