Bazli Ammar Isman

UI/UX Designer @Archidev

UX/UI DesignerProduct DesignerGraphic Designer🐦 DesignBrand Designer

I’m a UI/UX and product designer with around five years of experience working across startups and larger companies. My work usually sits somewhere between product, marketing, and branding, so I’m not just designing screens, but thinking about how everything connects and supports the business. I’ve worked on projects like website rebrands, homepage optimizations, and campaign microsites. One of the bigger ones was leading the redesign of igloo’s website, where we shifted the experience from a B2C focus to something more structured for enterprise users. I’ve also worked on improving Ninja Van Singapore’s homepage, focusing on making key actions more visible and easier to access, which helped improve traffic quality and lead generation. My process is pretty straightforward: understand the problem, structure the experience properly (IA, flows), and then design something that’s scalable and actually usable, not just visually nice. I tend to work closely with marketing and developers, so I’m used to balancing design quality with real-world constraints. Overall, I’m interested in building products that are clear, functional, and make sense from both a user and business perspective.

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Work Background

Digital Designer

igloocompanyDigital Designer

Jan. 2022 - Jul. 2025Denpasar, Bali, IndonesiaCo-create with Senior Designers, and responsible for: web/digital interfaces, social media assets, brand presentations, and other collaterals. Collaborate with freelancers and agencies to ensure consistency in brand vision.

Creative Designer

GrabCreative Designer

Nov. 2020 - Jun. 2021Jakarta, IndonesiaCreate layout for all vertical products of Grab Indonesia in Jabodetabek area. Create collateral design for Jabo team

Operations Manager

Blue KorintjiOperations Manager

Dec. 2018 - Jun. 2020Kota Tangerang Selatan, Banten, IndonesiaManage daily operation Recruit employees Monitor inventory Lead and manage new project Create monthly P&L report

Finance Officer

Musiq.idFinance Officer

Sep. 2018 - Jun. 2020Kota Tangerang Selatan, Banten, IndonesiaCreate financial projection Prepare Balance Sheet and P&L report Record Income, Expense, AP/AR Prepare budget for project

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Enhancing Digital Products & Visual Presence

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