Diesel SalesMarketing and Technology Specialist
May. 2012Chicago, Illinois, United StatesLead marketing initiatives across third-party marketplaces, Google PPC ads, and social media campaigns. Conduct quarterly audits, refine strategies, and delegate tasks to interns. Oversee website development, maintenance, and SEO to enhance online visibility and brand recognition. Consistently meet or exceed quotas. Execute IT enhancements, transitioning to MS365, SharePoint, and Entra services. Implement a VOIP phone system, reducing monthly expenses by $600. Manage custom API projects and database migrations to improve website accessibility and SEO. Develop utility apps to streamline inventory management, saving seven hours monthly. Utilize AI to troubleshoot technology issues, check code snippets, and create frameworks for project planning. Develop Scope of Work and RFQs, deploy and redeploy Windows machines, and maintain hardware. Lead various technology-related projects, pioneering cost-saving strategies. Generate leads for diesel engines and transmissions, spearheading digital marketing efforts that result in substantial engagement and lead growth. Negotiate contracts to optimize inventory visibility. Design and optimize websites with targeted landing pages and SEO. Analyze traffic to pivot channels effectively. Use AI for social media and marketing planning, content creation, and campaign optimization. Personalize sales strategies and predict trends using AI. Monitor third-party platforms to enhance lead generation. Hire and mentor marketing and data science interns, guiding them in analytics and entry-level tasks. Evaluate cost per lead and predict future trends.