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Work Background
Eldorrado Chicago Real EstateWordpress Developer
May. 2023Chicago, Illinois, United StatesJoined Eldorrado Real Estate two years ago following the departure of a key employee. Restored access to critical accounts including domain registrar, hosting provider, and Rackspace. Successfully eradicated malware from the company website, implementing necessary updates and conducting a comprehensive site audit to replace outdated plugins with more reliable alternatives. Currently overseeing regular web maintenance and providing consultative technology guidance. Proposed a transition to a more cost-effective hosting plan based on site statistics analysis, resulting in significant savings. Continuously offering advice and resolving issues as they emerge.
Diesel SalesExecutive Sales Specialist
Mar. 2019Chicago, Illinois, United StatesDrive sales of diesel engine and transmission solutions to heavy equipment companies using a consultative approach. Address objections, secure deals, and ensure EPA compliance. Manage sales operations, including purchase orders and freight coordination. Implement Pipedrive CRM to streamline deal tracking and manage core returns, freight, and warranty claims. Use AI to analyze customer data, predict trends, and personalize sales strategies. Innovate customized sales tools to enhance efficiency. Remain abreast of EPA regulations, industry competitors, and buyer personas. Consistently meet or exceed quotas.
Harris MadeMarketing and IT Guru
Oct. 2015 - Dec. 2020Greater Chicago AreaDrove business growth by providing diverse marketing and IT services for Harris Made, a company that designs and manufactures custom recognition gifts. Implemented HubSpot, built marketing landing pages for campaigns, created buyer personas, and developed email marketing campaigns. Tracked customer interest using HubSpot and designed drip marketing campaigns based on results. Conceived and designed the company's website and performed SEO optimization. Regularly advised the President on best practices for business, marketing, and leveraging technology for greater efficiency and resource optimization.
Yo Oceans!Founding Board Member
Mar. 2014 - Oct. 2017Chicago, ILAs the leader of a new not-for-profit focused on marine mammal education and policy evaluation, I drive strategic initiatives and utilize technology to expand our outreach. We pioneered bringing our programs to over 20,000 high school students across the USA, integrating common core curriculum content and marine mammal experts via the Zoom platform even before its widespread adoption in education. Additionally, we contributed to NatBio TeachIn, a global student-led project, by providing relevant speakers aligned with our mission. YoOceans! was committed to addressing challenges facing marine mammals in both wild and captive environments through innovative educational programs and policy evaluations. Our mission was to educate students about captive animals vs wild animals through classroom engagement, conferences, and special projects. This initiative was inspired by my viewing of the film Blackfish, prompting its conception and launch.
Diesel SalesMarketing and Technology Specialist
May. 2012Chicago, Illinois, United StatesLead marketing initiatives across third-party marketplaces, Google PPC ads, and social media campaigns. Conduct quarterly audits, refine strategies, and delegate tasks to interns. Oversee website development, maintenance, and SEO to enhance online visibility and brand recognition. Consistently meet or exceed quotas. Execute IT enhancements, transitioning to MS365, SharePoint, and Entra services. Implement a VOIP phone system, reducing monthly expenses by $600. Manage custom API projects and database migrations to improve website accessibility and SEO. Develop utility apps to streamline inventory management, saving seven hours monthly. Utilize AI to troubleshoot technology issues, check code snippets, and create frameworks for project planning. Develop Scope of Work and RFQs, deploy and redeploy Windows machines, and maintain hardware. Lead various technology-related projects, pioneering cost-saving strategies. Generate leads for diesel engines and transmissions, spearheading digital marketing efforts that result in substantial engagement and lead growth. Negotiate contracts to optimize inventory visibility. Design and optimize websites with targeted landing pages and SEO. Analyze traffic to pivot channels effectively. Use AI for social media and marketing planning, content creation, and campaign optimization. Personalize sales strategies and predict trends using AI. Monitor third-party platforms to enhance lead generation. Hire and mentor marketing and data science interns, guiding them in analytics and entry-level tasks. Evaluate cost per lead and predict future trends.
Snap Internet MarketingFreelance Marketing Consultant
Aug. 2009Leverage technology to achieve business objectives through web design, SEO, social media, and traditional marketing strategies. Assist companies in developing their brand and manage graphic designers. Specify software and hardware for business applications and develop business and marketing plans. Conduct database setup, migration, and cleanup. Create and write marketing content for small businesses and political websites. Regularly use AI to problem solve, work more efficiently, and conduct research. Empower businesses to elevate their online marketing strategies by advising on resource allocation for maximum impact. Manage social media accounts, develop and maintain websites, craft compelling marketing content, and train employees on effective social media usage. Implement SEO techniques, oversee Google AdWords campaigns, and compose technical documentation to enhance user experience. Lead complex projects through strategic and innovative thinking to achieve organizational objectives.
Cook County Commissioner Robert Steele's OfficeStaff
Dec. 2006 - Apr. 2007Provided Marketing and PR services for Cook County Commissioner Robert Steele. Assisted in planning programs for the Cook County 2nd District consituents.
Rush University Medical CenterSales and Marketing Consultant Technology Transfer
Apr. 2006 - Mar. 2009Market Rush's inventions to pharma and bio-tech companies. Assist in providing market analysis of invention disclosures to Tech Transfer Director for the purpose of evaluating whether or not to file an institutional patent, a trademark, or copyright. Write Non Confidential Summaries for the Rush portfolio of intellectual property. This required reading and having a general understanding of the research and it outcomes, distilling that information into layman's terms in written format; adding a marketing spin and publishing the summaries on Rush's website and other trade websites such as SparkIP.com. Maintained websites as needed. Identify bio-tech and pharma corporations that may be interested in licensing pre-clinical or clinical technologies as well as copywritten materials and contact those companies to determine interest level. Network within the institution, industry and outside the industry to raise awareness of Institutional technologies. Implemented and maintained databases of IP portfolio which required database migration, population and data scrubbing.
LanSystemsAccount Executive
Jan. 1997 - Jan. 1999Responsible for $1,000,000 annual sales quota of network design, consulting and hardware. Used telemarketing, cold-calling networking and email campaigns to find qualified prospects in the legal services vertical market. Coordinated a team of network architects and project managers to deliver sales presentations to law firm C-level executives.
IKONSales
Jan. 1993 - Jan. 1997Sold digital printing, color digital copiers and large format printers to corporations and ad agencies in downtown Chicago and the suburbs. Found prospective clients through telemarketing and cold calling. Sold the largest deal ever in the Chicago marketplace. Consistently met monthly sales objectives and achieved many corporate sales awards. 1998 National Sales Representative Award – top Sales Person in the Nation – IKON Office Solutions. Always exceeded quarterly and annual sales objectives. Three time President’s Club winner.
imagexpertsSales
Jan. 1991 - Jan. 1995Worked exclusively with Chicago advertising agencies, graphic design firms and architectural firms on all their ad campaigns or marketing materials. Gained extensive experience in graphic design, digital printing, Adobe Creative Suite software programs.
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