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Work Background
NENLid Werkgroep NTA Herbruikbare Beker
May. 2023 - Jun. 2024Delft, South Holland, NetherlandsNEN is een proces begonnen om tot een Nederlands Technische Afspraak (NTA) te komen waarin afspraken voor herbruikbare bekers vastgelegd worden. In de huidige wetgeving (en de door EU aangekondigde wetgeving) zijn maatregelen opgenomen die ervoor zullen zorgen dat het gebruik van herbruikbare bekers in Nederland het komende jaar behoorlijk zal toenemen. Hierdoor wordt standaardisatie belangrijk. Het doel van deze werkgroep is om in de periode van mei t/m dec 2023 een NTA te schrijven en publiceren waarin afspraken vastgelegd worden over o.a. formaat, of een aantal formaten, vorm van de beker, stapelbaarheid, materiaalsoort, afwasbaarheid en resistentie tegen hoge temperaturen. Daarnaast kan gedacht worden aan wel of geen statiegeldsysteem. Op welke manier moeten deze bekers weer worden ingenomen en hoe krijgt de gebruiker zijn statiegeld terug. Andere aspecten zijn bijvoorbeeld branding en traceerbaarheid, en ook afspraken over de scheidslijn tussen single-use en herbruikbaar.
WeCupFounder & Commercial Director
Oct. 2021Haarlem, North Holland, Netherlands
Espressobar GastCo-Founder
Aug. 2020 - Jan. 2023Haarlem, North Holland, NetherlandsAan de Gasthuislaan 131, zal binnenkort espressobar Gast openen. Heerlijke koffie, fijne sfeer, kleine lunchkaart en aandacht voor kunst.
KRAKATAU WearMarketing Communications Manager
Feb. 2020 - Aug. 2020Amsterdam, North Holland, Netherlands
24EDMFreelance Content Strategy Manager
Aug. 2016 - Feb. 2017Amsterdam Area, NetherlandsProviding valuable content strategy maps for Electronic Music brands and company's. Developing customized strategy's & content planning.
STUDIO RAAR // CREATIVE AGENCYFreelance Creative Project Manager
Jan. 2016 - Feb. 2020Amsterdam Area, Netherlands(Freelance) Creative Project Manager; responsible for
several productions; prep-work, customer service,
customer relation and acquisition, brand developments, film and
photo shoot productions. Planning, monitoring and overal
responsibility.
Content FirmaFreelance Marketing / Account Manager
Jun. 2015 - Jul. 2016Amsterdam Area, NetherlandsProviding valuable content for brands and company's.
Track and score fans for brands & company’s thru social activity. Responsible for client realization/acquisition, content creation, planning & strategy. Creating actionable insights in the journeys of selected target groups.
Sinner BVEuropean Marketing & Communication Manager
Sep. 2013 - Sep. 2014Weesp - The NetherlandsCrystal Trading, brand owner of the Dutch brand SINNER Eyewear. SINNER is a growing wholesaler in the sport and lifestyle sector. My responsibilities: execute all international marketing activities, events and communication, online strategies (SEO, SEA, Google Analytics, Social Media Advertising), brochure development, press releases, POS material development. Organizing and producing film- and photo-shoots. Also developed and delivered all marketing tools such as packaging and display material. Basically, creating and implementing all ideas which ensured the strength of the brand’s identity. I worked closely together with the Product Manager and the jr. marketing assistant.
VisitSwedenMarketing & Communication Manager
May. 2011 - Aug. 2013AmsterdamVisitSweden is a communications company that works to promote the brand of Sweden and Swedish destinations and experiences internationally. VisitSweden's organization has 90 employees and spans across 13 markets. As Marketing Manager, reporting to the country manager of VisitSweden Netherlands, I have the overall responsibility for successfully marketing Sweden as a tourist destination to the Dutch market. I am also responsible for VisitSweden’s online communications. VisitSweden's headquarters marketing department develops strategies and marketing tactics for international advertising, PR and social media, internet communications (SEO, SEA, Google Analytics, Social Media advertising), nation branding, positioning and events. Responsibilities also include more traditional forms of marketing such as catalogues and on- and offline advertisements. In this role I manage the Dutch marketing department. I am also responsible for driving the development of VisitSweden's national communication and campaigns.
Nederlandse Ski VerenigingAssistant Head Coach Dutch Snowboard Team
Jan. 2011 - May. 2011Coaching and managing snowboard talents and the Olympic freestyle snowboard team. Accompany them during competitions, training sessions and travelling from A to B.
Protest BoardwearInternational Team Manager
Jan. 2006 - Jan. 2010Team manager/marketing consultant; Managing top athletes. Providing sponsor garments. Providing product feedback to the design department. Organizing and producing film and photo- shoots for commercials and print media. Accompany athletes with interviews, press meetings. Organizing and coordinating events. Guaranteeing a certain image for Protest. Recruitment: scouting young talents; looking at talent, social aspects, age and personality. Coordination: of events, photo and film shoots. Relationship management Administration: keeping a close eye on the rider budgets. Making contracts and invoices for athletes, photographers and filmer's.
www.jodykoenders.comSnowboard Professional
Jan. 1997 - Dec. 2007Member of the Dutch National Team
3 Times Dutch Champion
Top 50 world ranking
Multiple publications in Benelux, international snowboard and
lifestyle magazines. Multiple Video-parts in various media.
Managing and developing new sponsor deals. Travelled the world
and experiencing different cultures.
Sponsored by Oakley, Santa Crus snowboards, Vans, Protest
Boardwear, Da Kine, ID&T and many more.
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