Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
πŸ”₯100%
Startup Founder
✨100%
Business Owner
πŸ’Έ50%
Marketing
Geos
πŸ‡¬πŸ‡§50%
United Kingdom
πŸ‡ΊπŸ‡Έ50%
United States
Work Background
Senior Account Executive
Advance LocalSenior Account Executive
May. 2023Philadelphia, Pennsylvania, United StatesServing the SMB community on the East Coast leveraging cuttting edge ad tech, 1st party data, and elite digital marketing teams to establish market position and grow revenue and market share. Vertical focus in healthcare marketing, legel marketing and other high ticket B2C based insustries. Consistent pipeline growth and client acquisition through networking, prospecting, and referrals. Campaign analysis and optimization using powerful marketing technology tro give clients a competitive advantage. Creative ideation and execution that positions client brand as an industry leader and provider of choice.
Legal Marketing Specialist
Thomson ReutersLegal Marketing Specialist
Dec. 2022 - May. 2023Philadelphia, Pennsylvania, United States
Regional Account Executive
NJ Advance MediaRegional Account Executive
Sep. 2020 - Dec. 2022Trenton, New Jersey, United StatesSenior Business Development responsibility in the Philadelphia Media Market (Nielsen DMA). Prospecting and Developing Pipeline of SMB's and Enterprises using strategic sales outreach and networking. Development of a $1MM plus pipeline within key verticals with a 3-12 month sales cycle. Utilize Salesforce to plan, prospect, follow up and manage sales funnel. Ownership of full client lifecycle from onboarding to regular results reporting cadence. Communication of KPI's to Digital Marketing Clients with a focus on Return on Ad Sales (ROAS) and Brand Awareness. Demonstrated fluency with the latest Digital Marketing Concepts and Technology - Google Ads Certified. Provide overall media guidance to clients when needed to foster relationships of trust and confidence. Utilization of Next Gen Dashboard to optimize and report on client digital strategy.
Digital Sales Manager
Townsquare MediaDigital Sales Manager
Feb. 2020 - Sep. 2020Greater New York City AreaDrive local Digital Marketing Sales in Princeton, NJ Office. Responsible for prospecting for new advertiser partners who would benefit from our powerful solutions. Leading the local sales team's digital efforts with a learning based approach. Staying informed and equipped with the latest tools and information in the rapidly changing digital space.
Senior Account Executive
Townsquare MediaSenior Account Executive
Mar. 2019 - Feb. 2020Greater New York City AreaDeliver results for advertisers by creating compelling multimedia campaigns. Provide ongoing marketing analytics to advertisers in order to closely track performance. Nurture relationships through service with ad agency, direct and digital advertising clients. Accurate forecasting, pipeline and CRM management. Advising clients on how to manage the ever changing digital landscape.
Media Sales Executive
NPG of IdahoMedia Sales Executive
Jan. 2017 - Mar. 2019Idaho Falls, IDConsistently exceed sales targets for agency, new direct and digital business. Recognized as Account Executive of the Month multiple times. Design strategic multimedia ad campaigns using all station assets. Sales pipeline and CRM management.
Sales Manager
Money Mailer of Salt LakeSales Manager
Sep. 2015 - Jan. 2017Greater Salt Lake City AreaGrew an account list from zero to over $50K per month in revenue. Increased profit margin by over 30% by implementing more efficient artwork processes. Partnered with clients to create effective and profitable promotions which led to positive ROI.
Account Executive
KUTVAccount Executive
Feb. 2013 - Feb. 2015Greater Salt Lake City AreaAccount Executive of the Quarter for 1Q 2014 Account Executive of the Quarter for 4Q 2013 Consistently exceeded new business budget. Consistently outperformed digital budget.
Account Executive
KSTU Fox 13 TVAccount Executive
Feb. 2011 - Feb. 2013Achieved revenue growth of 78% in 2012 over 2011. Account Executive of the Month twice in 2012.

Requests

Touchpoint image
6
Looking for a Job
Fractional CMO: Marketing Expertise on Demand
Touchpoint image
5
Service Pitch
Digital Due Diligence for Smarter Investments
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
See more people like Craig on Intch
Marketing
646906 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
24
Partnership Marketing @ DonorsChoose
18
Technologist, Project/Program Manager
MarketingMarketing Director
88780 people
18
Owner @ Douglas Fisher Creative
15
Chief Digital Officer @ Gray Dot Co
15
Chief Marketing Officer @ Kahana