Requests
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Personal Pitch
Consumer Insight & Strategy | Turning Cultural & Consumer Understanding into Confident Business Decisions
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Work Background
SummerHead of Strategic Insights
Nov. 2025Greater London, England, United KingdomI lead the strategic insight practice, translating complex consumer, cultural and market signals into clear, actionable direction for luxury and lifestyle brands. My work focuses on helping businesses understand their audiences and competitive landscape, strengthen brand positioning, and unlock sustainable growth through culturally relevant, meaningful connections — informing strategy across all touchpoints, from brand, marketing and communications to customer journeys and experience design. All enabled through Summer’s integrated strategy, creative and experience capabilities.
YOOX NET-A-PORTERGlobal Head of Consumer Research & Insights
Jan. 2020 - Aug. 2025London, England, United Kingdom• Advised C-Suite and senior leaders through clear, actionable storytelling that turned complex insights into customer-focused strategies and commercial growth • Led a senior research and insights team across NET-A-PORTER, MR PORTER, THE OUTNET and YOOX, shaping strategy through consumer and market understanding, highlighting opportunities and risks, and guiding prioritisation of initiatives to strengthen consumer engagement • Directed an annual research roadmap of bespoke projects that informed brand marketing, product portfolio development, experience and service design, and localization • Built and evolved continuous research programs — including Brand Health, Customer Experience trackers, and Luxury Consumer Segmentation — to track consumer and market landscape evolution, and evaluate competitive performance • Oversaw end-to-end delivery of research projects — from methodology design and sampling strategy, through fieldwork and analysis, to insight generation and actionable storytelling tailored for a variety of stakeholder groups • Consolidated four separate insight streams into a centre of excellence, cutting annual costs while strengthening methodological quality and innovation • Scaled and advanced a proprietary consumer panel of 40,000 luxury shoppers • Managed relationships with agencies and technology providers, ensuring alignment with business needs while negotiating contracts and deliverables to maximize ROI and secure long-term value • Championed research technology innovation, piloting AI-driven tools to accelerate data analysis and reduce time-to-insight, improving responsiveness to fast-changing business priorities
YOOX NET-A-PORTER GROUPCustomer Insight Manager
Sep. 2017 - Jan. 2020•Established insight function for YOOX to support transformation from transactional to customer-centric brand
•Scaled insight function for THE OUTNET enabling brand repositioning, market localization, and private label growth
•Designed and embedded group-wide luxury consumer segmentation model
THE OUTNET.COMCustomer Insight Manager
Feb. 2017 - Oct. 2017London, United Kingdom
THE OUTNET.COMSenior Customer Insight Executive
Jul. 2015 - Feb. 2017London, United Kingdom
THE OUTNET.COMCustomer Insight Executive
Jun. 2014 - Jul. 2015London, United Kingdom
THE OUTNET.COMCustomer Insight Assistant
Jun. 2013 - Jun. 2014London, United Kingdom
StylesightLifestyle and Culture Insight Intern
Feb. 2013 - May. 2013London, United Kingdom
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