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Work Background
COLORS WorldwideSenior Media Strategist
Jan. 2022United StatesHelping flagship event R&B ONLY LIVE scale post CV-19
- 6 National Tours
- 260K Tickets Sold
- Backed 240 live events across 50 N. American Markets
- 80 Events Annually 👉🏽 Digital Ads Roll out targeted ads on Facebook, Instagram, TikTok, and more. * Platform Expertise: Use each platform’s strengths for optimal ad performance.
* Audience Targeting: Advanced targeting to reach specific demographics.
* Performance Tracking: Real-time monitoring and adjustments.
* Creative Development: Engaging ad creatives to capture attention and are crystal clear for customers. 👉🏽 Media Planning Efficiently spend your budget across platforms based on performance. * Comprehensive Strategy: Holistic media plans including digital, print, and broadcast.
* Budget Optimization: Allocate budget to high-performing channels.
* Performance Analysis: Continuously adjust plans based on metrics.
* Integrated Campaigns: Align all media efforts for a unified campaign. 👉🏽 Consulting Holistic approach from pricing to post-event analysis. * Pricing Strategies: Competitive pricing models to maximize revenue.
* Early Bird Offers: Strategies to encourage early ticket sales.
* Event Lifecycle Management: Oversight from planning to post-event.
* Post-Event Analysis: Measure success and identify improvements. 👉🏽 Event Listings Optimize Eventbrite listings to boost ticket sales. * Clear Information: Comprehensive event details.
* SEO Optimization: Improve visibility on search engines.
* Compelling Descriptions: Engaging content to highlight event features.
* Call to Action: Strong prompts for ticket purchases 👉🏽 Clients
R&B ONLY
Amplifying R&B music from past to present. Helped scale flaship event R&B ONLY LIVE to $10M ARR post COVID.
T. Rowe PricePaid Media Specialist
Oct. 2021 - Jan. 2022
iProspectSr Associate, Paid Social
Jul. 2020 - Oct. 2020KEY ACCOUNT: BLUE ANTHEM (FORTUNE 500 INSURANCE COMPANY) Strategic Planning and Execution:
-Develop and oversee the implementation of comprehensive paid social media strategies to meet client objectives. - Manage a monthly advertising budget of $1.2 million, ensuring optimal allocation across platforms to maximize ROI.
- Continuously analyze campaign performance data to adjust strategies as needed, ensuring goals are met or exceeded. Platform Management:
- Spearhead advertising campaigns across major social platforms including Facebook, Instagram, LinkedIn, and Snapchat.
- Utilize advanced targeting techniques to reach specific audience segments, enhancing engagement and conversion rates.
- Collaborate with platform representatives to stay ahead of emerging trends and leverage new features and best practices. Creative Collaboration:
- Work closely with creative teams to develop compelling and effective ad creatives tailored for each platform.
- Ensure that all creative content aligns with the client’s brand identity and messaging guidelines.
- Test different creative approaches to continually refine and optimize the performance of social media advertisements. Reporting and Analytics:
- Prepare detailed reports on campaign performance including insights into metrics such as reach, engagement, conversion, and spend efficiency.
- Present findings and recommendations to both the client and internal teams to inform future strategies.
- Use advanced analytics tools to delve deep into campaign data, uncovering insights that drive strategic adjustments. Client Relations and Communication:
- Maintain direct communication with the client to ensure transparency and alignment on campaign goals and expectations.
- Provide expert advice and recommendations based on deep understanding of social media marketing and current market trends.
- Act as a trusted advisor to the client, helping navigate changes in the digital landscape and identifying opportunities for growth.
Nephila Marketing, Inc.Lead Generation Specialist
Apr. 2020 - Jul. 2020KEY TECH ACCOUNTS
- XIGNITE
- CERTENT
- AUTHENTIC8
- DDN
-MIST A JUNIPER COMPANY
- OWLER Continuing on in my career as a marketing expert, I came across an exciting and challenging role as a Lead Generation Specialist at Nephila Marketing, a B2B marketing firm that specializes in SaaS, cloud computing, network IT management, and fintech. Here, I was tasked with managing six-figure monthly budgets across Google and LinkedIn Ads, helping to propel the brand’s engagement and social reach. As a result of these collective efforts, I generated hundreds of quality leads for clients by leveraging key platforms like Google and LinkedIn.
FreelancePaid Media Expert
Jan. 2020San Diego, California, United StatesAfter years of working with some of the biggest and best in the industry, I have decided to harness those abilities and experiences to support top global marketing firms and Fortune 500 companies with a specialized 360-approach to online marketing and advertising. As someone who is completely obsessed with marketing, I felt compelled to create a no BS system that helps me test ads at a rapid rate to find the strategies and approach that can enable growth, scalability, and results. In today’s digital era, it’s crucial for a business to develop a strong brand with a plan to enhance and expand its presence. As specialist & master marketer, I come equipped with years of experience and over $15 million dollars generated for businesses by leveraging Facebook, Instagram, and LinkedIn ads. Some of my key areas of focus include: ✔ Paid Ads Consulting
✔ Paid Ads Execution
✔ Paid Ads Analysis & Optimization
✔ Paid Ads Media Planning
✔ Paid Ads Budget & Forecasting
N1mble FiveDigital Campaign Manager
Sep. 2018 - Jul. 2020As a versatile leader who is driven by adding value and creating exceptional work, I found myself embarking on a new challenge as a Digital Campaign Manager for N1mble Five, an emerging DTC products & SaaS services company. During my time here, I leveraged my diverse experiences and unique skillset to generate over $10 million in gross revenue and thousands of conversions and leads for clients across an array of industries. On top of that, I also managed a monthly Google and Facebook Ads budget of over $500K, and produced end-to-end media for clients, which included client management, media planning, execution, and data reporting.
Babmar Outdoor FurnitureDigital Marketing Manager
May. 2018 - Sep. 2018As I progressed in my career across fields like Marketing and E-Commerce, I took on the role of Digital Marketing Manager at Babmar Outdoor Furniture, a DTC luxury furniture brand serving a range of B2C & B2B clientele. During my time here, I played an integral role in leading digital transformation efforts, producing social media calendars, and reducing digital advertising costs by 35% while consistently meeting revenue targets. Additionally, I was responsible for increasing E-Commerce sales by 22% month over month by restructuring marketing campaigns and expanding the brand’s reach across new platforms.
Fresh And Fit MealsDigital Marketing Specialist
Oct. 2015 - Jan. 2018Greater San Diego AreaEarly on in my career, I served as a Digital Marketing Specialist for Fresh And Fit Meals, a DTC meal delivery box service. Here, I was responsible for accelerating the growth of the business by scaling it from $10K/mo in revenue to over $100K/mo in just one short year. Some of these critical initiatives included designing, creating, and delivering innovative marketing programs and plans to support the expansion and growth of the organizations’ products and services.
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