Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Self-employed Clinical Hypnotherapist
Dec. 2023Troy, Michigan, United StatesCertified in clinical hypnotherapy, including core therapy sessions - parts therapy, trapped emotions release & regression-to-cause, as well as manifestation coaching and wealth building. Separately certified in past life regression, including core competencies - inner child, regression to womb and past life exploration. For more information & booking, visit Allseeingant.com.
Detox Day Spa Supplement StoreChief Revenue Officer (CRO)
Aug. 2022United StatesStore.Detoxdayspa.com is the ultimate detox and nutrition website. It provides healing protocols for a number of health issues experienced by Americans every single day, including anxiety, adrenal issues, gallbladder dysfunction, sleep disruption, hormonal imbalance and so much more. Often times we are the culprit for our issues as a result of how we are eating, and this impedes gut microbiome balance, proper enzyme functionality and mineral deficiency. We need to move away from unhealthy eating habits, such as fast food, dairy, red meats and porks, and incorporate fresh fruit, vegetables, nuts, grains and drink more water. My site provides supplements to help you start your flush, reset and reboot. With any purchase you’ll also receive a detailed detox guide, shopping guide, meal plan and more. Specific responsibilities include: • Sell detox and nutritional protocols to clients in the online space.
• Developed protocols across 20 different health ailments, including digestive support, pain and inflammation, hormonal imbalance and more.
• Managed web developers in the development of the website, including buildout, staging and QA testing of site functionality.
• Promote the brand and offerings to approximately 70K social media followers.
• Communicate to customers via email marketing efforts.
• Maintain and manage the website content, including a health information blog.
• Utilize PR efforts to promote major announcements.
• Manage a drop-ship company in the fulfillment of customer orders.
Detox Day Spa Nutritional CoachingLive Blood Analyst & Nutritional Coach
Sep. 2017 - Nov. 2023Troy, Michigan, United StatesEnzymes are the key to getting rid of belly fat and addressing other health issues inside of the body, including hormonal issues, chronic inflammation like arthritis, lack or loss of energy and chronic digestive issues, such as acid reflux, IBS, constipation and gas. Anthony starts with a dietary and eating routine assessment, or a “diet diary.” He then conducts a live blood analysis, or nutritional blood work, which helps to determine how well the client is digesting and absorbing food, water and meds; the presence of harmful cell debris; and other key issues, such as hormonal imbalance. From there, personalized coaching plans, inclusive of eating plans and supplement recommendations, are created for clients. Anthony also offers DNA swab testing for diet, MTHFR genetic defects, skin, estrogen mind and athletic optimization, among other services.
Detox Day SpaHolistic Health Practitioner & Founder
Sep. 2017 - Dec. 2021Lake Orion, Michigan• Conceptualized, developed and launched a full-service detox wellness program inclusive of nutritional blood work, specialty supplements, plant-based nutrition and detox therapies as part of a high-demand and successful 35-day program.
• As a holistic practitioner, identify clients cellular-level health via nutritional blood work, how well they digest proteins, fats and sugars, make supplement recommendations, administer detox therapies and guide and coach their transition to a plant-based lifestyle.
• Act as a care coordinator for cancer or chronically ill clients by identifying additional holistic providers & therapies for healing protocols; interacting and following up with providers; tracking and documenting health metrics and vitals. • YOY sales growth with total gross sales across three years of operation at more than $1M.
• Developed and execute a fully integrated marketing strategy accounting for web, email, SEO, SEM and social media. Total social media audience across FB, Twitter, Instagram, Pinterest, TikTok & YouTube is nearly 50K.
• Developed and execute a sales funnel and lead generation drip campaign for the business to address hot leads, warm leads & cold leads.
• Develop and maintain relationships with members of local and national media, which has resulted in news coverage, as well as achieving Top 5 status in the 2019 Vote 4 The Best / ClickonDetroit / WDIV Local 4 contest in the health & wellness category.
• Hire and manage all 1099 contractors, including support staff, lawyers, accountants, marketers, web administrators.
• Manage all supplement and spa equipment ordering, as well as vendor relationships.
• Maintain compliance for all business operation, liability health and sanitary certifications.
FreelanceSocial Ant: Marketing & PR Consultant
Oct. 2010 - Sep. 2017Metro Detroit & South FloridaBusiness Growth for Small, Mid-Sized & Big Companies in metro Detroit, Miami, Ft. Lauderdale, Boca Raton & Palm Beaches. My portfolio: www.socialant83.com/clientsuccesses My program offerings include: • Brand and marketing platforms audits
• Content strategy development and deliverables • Integrated content strategy, copywriting and auto-publishing tools
• Website builds and integrations (email sign-up, Google Search Console, Google Analytics, FB and/or Twitter newsfeeds)
• Audience-building across web, email and social media
• Online ratings and reviews
• Sales and promotional strategy • Creative content development training
• Search engine optimization (SEO) & Search engine marketing (SEM)
Various News PublicationsInvestigative Journalist (freelance)
May. 2004 - Jun. 2016South Florida & Metro DetroitOver the years, pitched, researched, investigated and authored in-depth project pieces that spanned various topics, including health and medical, race relations, public corruption, LGBTQ and general topics. Published work has been featured in Challenges Magazine (website), South Florida Gay News, Detroit Free Press, The Oakland Press, Royal Oak Tribune, Macomb Daily, Metro Times, Between The Lines and picked up by wire services, including The Associated Press. Worked closely with The Oakland Press executive leadership team to launch “La Vida,” a regular section covering the local Hispanic community, which appeared in both English and Spanish. Wrote and coordinated much of the content for La Vida.
DetoxRx: The Chronic Illness ProtocolChief Healing Officer
Nov. 2023Troy, Michigan, United StatesIdentify and administer healing protocols across body, mind & soul that allows pts. to become their own health experts. Also, brand/re-brand medical or holistic professionals to better identify the needs of their pts. through targeted, more impactful offerings addressing the whole person.
DetoxRx: The Chronic Illness ProtocolPrincipal Chief Executive Officer
May. 2022United StatesDetoxRx is a company that is solving a major issue responsible for the third-leading cause of death in the United States: misdiagnoses. The company advances patient outcomes through accurate DNA diagnosis and nutritional and supplement support programs. Solutions are also available for MDs, Hospitals and non-medical companies seeking to improve employee health and reduce healthcare costs. Chronic illness affects 50% of Americans. Chronic illness sufferers are often misdiagnosed many times before they receive a diagnosis. There are more than 70,000 medical diagnoses. All chronic illness sufferers have one or more mutations with their MTHFR detox gene. MDs often deny pt. requests for MTHFR testing. Between 15,000-18,000 medical malpractice are filed annually. Medical malpractice insurance rates are high and will continue to increase. DetoxRx has come up with a solution to the problem - DNA swab kits providing an individualized genetic roadmap to self-guided healing.
The Chronic Illness FoundationExecutive Director
Aug. 2023Troy, Michigan, United StatesWe are here to educate, inform & facilitate improved patient incomes & increase knowledge of the MTHFR/methylation genetic mutations within the medical community.
Bio-TissueSenior Manager, Content & Digital Marketing
Jan. 2017 - May. 2017Miami, FloridaOverall responsibility for $1M budget for both direct-to-consumer and business-to-business strategic efforts for dry eye disease products. Managed a four-person team, consisting of two direct reports (Online Marketing Specialist and a Multimedia Designer), two full-time off-site consultants for SEO/SEM and PR/blog content, as well as two key vendor relationships. Top accomplishments include: • Completed an email list scrub and customer list segmentation for more targeted lead nurturing efforts that translated to lead generation and online sales.
• Audited and re-allocated DTC budget for $60K in savings from wasted vendor and ad spend, which allowed the delivery of higher daily online sales averages and the highest sales month-to-date in April by more than $30K in sales.
• Developed a new theme for the DTC website (www.cliradex.com), and led the relaunch of the website, which bolstered a 20% bounce rate reduction, higher site quality score and longer time on the site.
• Developed and executed a B2B content marketing/sales enablement program that synched with the relaunch of the B2B website (www.biotissue.com).
• Developed a comprehensive sales funnel for all digital content marketing efforts to create one brand/one voice in a seamless integration. • Established content themes, content calendars, introduced email and social media automation tools and expedited legal-quality team approval processes.
• Re-aligned PR efforts to incorporate local, regional and mainstream media efforts into previously trade-focused PR.
• Established internal communications program synched with external content marketing efforts to engage and mobilize sales team members, key influencers (ODs and MDs) and executives on key call-to-actions.
• Developed quarterly ROI dashboards and regularly presented to the chief sales officer, CEO and board of directors.
MEDICAL SPECIALISTS OF THE PALM BEACHES, INC.Onsite Marketing Consultant
Apr. 2016 - Dec. 2016West Palm Beach, Florida AreaDeveloped and executed against a monthly $5K marketing budget with a strategy focused on branding and lead generation via traditional and digital marketing methods to grow assigned division (veins & aesthetics). During tenure, converted 100+ of 375 marketing leads to consults (61) and/or patients (60). Top accomplishments include: • Initiated and oversaw relaunch of the cosmetic and vein websites including, transition from .md to .com, rewrite of copy, enhancement of UX, implementation of SEO best practices and introduction of a blog. Results were significant: Web traffic (300 to 4K+ visits); average time on site (less than a minute to 2.5 minutes); bounce rate (80% to 55%).
• Developed integrated content strategies across social media (FB, IG, Twitter & blogs), email and print media for vein doctor and non-invasive cosmetic doctor and her staff focused on patient testimonials, service offerings and monthly savings/specials.
• Built, drove traffic to and ratings/reviews to HealthGrades profile for vein doc and Realself.com for cosmetic doc. • Overhauled and optimized the email marketing program: Subscribers (1,180 to 1,750); bounce rate (3% from 9%); open rate (10% to 19%); CT rate (2.3% to 9%).
• Increased brand recognition to 20M+ for cosmetic doc through earned media coverage (cover story), press releases and paid advertisements in print and on T.V. • Secured cosmetic doctor as a guest on internationally syndicated T.V. show “Modern Living with Kathy Ireland” on E!
Intch is a Professional Networking App for the Future of WorkSee more people like Anthony on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
200812 people
26
Digital Marketing Consultant @ Uberwood Agency
18
Administrative Assistant @ Quest Psychological and Counseling Services
16
Pharma and healthcare analysis
16399 people
16
Consultant, pod cast host @ SJ Enterprising
23
Entrepreneur @ Self-Employed
15
Public Relations Director @ Bolson PR Consulting