Khaled Reda - Founder and Principal Consultant, Per Aspera Ad Astra

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Work Background

EBRDSenior Consultant

Dec. 2017Dubai, United Arab EmiratesRegistered management consultant with EBRD, undertaking suitable projects to support the EBRD Small Business Advisory projects

Linked4HRSenior Associate Consultant - HR / Leadership / Coaching / Change Management

Mar. 2022Dubai, United Arab EmiratesI support Linked4HR in my areas of expertise. I am not involved in Recruitment / Talent Acquisition.

Per Aspera Ad AstraFounder and Principal Consultant

May. 2017Dubai, United Arab EmiratesPer Aspera Ad Astra is a boutique consultancy focusing on improving the performance of its customers through bespoke interventions based on a deep understanding of customer business issues and customized solutions developed and implemented in close collaboration and joint ownership with the customers. Be it upgrading the management team capability, devising organizational values and strategy for a SME, teaching and embedding Agile methodology or helping a customer re-organize for international expansion, we always strive to first understand the business issue, examine the optimal direction and then devise and implement a customized intervention that we see through until the desired impact is achieved.

Visible HRSenior Associate Consultant

Aug. 2020Dubai, United Arab EmiratesProjects I executed with Visible HR include core competency framework review and assessment campaign at Abu Dhabi Media, and preparing the Talent and Learning and Development detailed component for a major multi-year government outsourcing contract. Visible HR are an HR Outsourcing Consultancy connecting experienced HR Project Consultants with organisations looking for HR Solutions at a competitive project cost while benefiting from deep HR expertise and high quality delivery. Visible HR runs a lean shop without typical staff and overhead expenses, while associating with Project Consultants with an average of 20 years experience across the GCC and globally.

Eternal EnergyDirector - Business Advisory

Apr. 2020 - Apr. 2024Dubai, United Arab EmiratesA member of an elite team of Oil and Gas industry professionals offering Business Advisory and Technology Commercialization services

GE Oil & GasField Service Academy Leader

Jan. 2015 - Apr. 2017Dubai, UAE• Established an Academy to train 2500 international employees • Developed a roadmap to improve staff competency and GE culture • Designed competence frameworks, training curricula and progression ladders • Grew Academy staffing during 2015-2016 from 1 to 9 with a US$2M budget • Built operational structures including CMS, training activities and assessments • Delivered change management through liaison with regional branches • Rolled out pilots in the Middle East with global rollout scheduled for 2017

ShellLearning and Development Manager - Iraq

Sep. 2011 - Nov. 2014Dubai, UAE• Worked in co-operation with the Southern Oil Company (SOC) • Liaised with L&D and Shell Iraq to adapt programs for local use • Produced training for technical and personal skills, quality and H&S • Ran the first English Language training program for Iraqis in the field • Organised training in Turkey for SOC staff, improving competences • Managed the Training, Technology and Scholarship Fund of $5M • Balanced use of the Fund between government and corporate integrity • Invested the fund in local Drilling and Geomatics Engineering training • Awarded certification as an assessor and a coach for other assessors

Petroleum Development OmanHead of Technical Training

Mar. 2006 - Sep. 2011Muscat, Oman• Directly managed 5 managers and oversaw a 25-strong team • Managed a budget $2.5M plus $5M for various departments • Radically cut training travel costs by delivering programs locally • Provided a talent pipeline via internal standardised training • Implemented standard training curricula for specialties • Established the groundwork for Job Competence Profiles • Introduced the Kirkpatrick Training Evaluation model • Provided qualitative and quantitative ROI analysis reports • Developed PDO and Shell Group staff via the PDO training centre

SchlumbergerHR Country Manager / Regional Career Development Manager

Feb. 2003 - Jan. 2006Cairo Governorate, Egypt• Promoted to manager to establish procedures for HR services • Managed the HR team, creating individual development plans • Participated in recruitment drives including employment fairs • Set career development schemes for engineering and geo-science • Improved and increased the progression of technical professionals

SchlumbergerDirectional Drilling Operations Coordinator

Feb. 2002 - Jan. 2003Abu Dhabi, United Arab Emirates• Drilling Operations Coordinator for Abu Dhabi National Oil Company • Improved the quality and effectiveness of operational performance • Introduced the first rotary steerable system for Schlumberger in ME

SchlumbergerField Engineer: Directional Drilling and Measurements

Jun. 1990 - Dec. 2001Worked internationally in Sub-saharan and North Africa, Europe (incl. North Sea), Russia and the Middle East. Part of the team drilling first Schlumberger Directional Wells in Russia in 1993

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