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Work Background
SAE Institute UKMarketing Manager - SAE UK & Athens
Feb. 2024London, England, United Kingdom• Line Managing SAE’s marketing team across the UK and Athens
• Content strategy across blog, social media, and other marketing collateral
• Creative direction - from strategy to briefs (video, photo, graphics)
• Website management and optimisation, SEO plan implementation
• Managing freelance collaborators, including PPC & SEO agencies, copywriters, PR
• Email marketing strategy and planning, automations
Open Ear MusicSenior Marketing Manager
Jun. 2023 - Jan. 2024During my first year at Open Ear, I managed to:
• increase traffic on the website by 50%
• ramp up acquisition via social by 115% and via organic search by 25%
• get website conversions up by 280% In addition, I focused on brand awareness and received numerous qualitative comments from existing clients, partners, and even competitors on the content I've been producing - from blog posts and case studies to Reels.
RockambulaJournalist
Apr. 2023ItalyI have recently gone back to my first love; writing about music. Specifically, I’ve been interviewing international artists, writing in Italian and English.
ICMP - The Institute of Contemporary Music PerformanceMarketing Consultant
Jun. 2022 - Jun. 2024• Assisting with the creation of the modules for the BA Digital Marketing degrees
• Planning and delivery of Digital Marketing & Event Mgmt short courses (Metroland MYA program - Brent Biennal 2022)
• Interviewing BA Digital Marketing applicants
SwellMarketing and Community Manager
Jun. 2022 - Aug. 2023
Open Ear MusicMarketing and Community Manager
Jun. 2022 - May. 2023London, England, United Kingdom• Digital Marketing Strategy for Open Ear & their sister business, Swell (social media & email)
• Content creation (copy, graphics, videos, presentations, etc)
• Account management & Client Relations
• Community Management (external curators, DJs, and artists)
• Managing freelance collaborators, overseeing a wide variety of projects including Google Ads campaigns, SEO development, and content creation
• Actively contributing to the company's long-term strategy plan
• Assisting the music curation team with music sourcing, playlist updates and curation, and more.
ICMP - The Institute of Contemporary Music PerformanceContent Manager
Jan. 2022 - Jun. 2022• Content strategy across multiple ICMP platforms, including the website and all social media accounts (Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, Google MyBusiness), working closely with the rest of the team, as well as freelancers and ICMP's industry partners.
• Liaising with multiple creators from the student and alumni community.
• Line managing ICMP's Social Media Executive.
• Hosting, curating, and producing the 'Sounds Like These' podcast.
• Managing internal communications.
• Representing the Marketing team in ICMP's EDI (Equality, Diversity, and Inclusion) committee.
ICMP - The Institute of Contemporary Music PerformanceMarketing Executive
Jun. 2019 - Jan. 2022London, United KingdomCONTENT
• Strategy, management and creation of content for @ICMPLondon social media channels, the ICMP. website (including the blog and news sections), and internal channels.
• Hosting, producing, and curating ICMP's first-ever podcast 'Sounds Like These' - from A to Z. I'd pick the guests, contact them, come up with questions, record and edit the audio, publish it on all streaming platforms and promote it across the ICMP London channels.
• Liaising with freelancers and fellow team members to oversee the production of content, including copy, video, photography, and graphics.
• Researching new content opportunities, including identifying student/alumni/tutor successes, as well as music industry trends. • Curating a number of playlists, also in collaboration with current students and alumni. SOCIAL MEDIA
• Managing all ICMPLondon & ICMPLife channels. COMMUNICATION
• Planning and delivery of non-academic communication to the ICMP student & alumni body through email, social media, and various offline channels.
• Planning, creation, and delivery of newsletters for ICMP's international partners and educational agents.
• I was also the main point of contact for other departments at ICMP, whenever any communication was required. INDUSTRY PARTNERSHIPS & INTERNATIONAL RELATIONSHIPS
• Working closely with the Head of Industry Partnerships and Business Development, acting as the main marketing point of contact, and contributing to developing ICMP's industry partnership programmes.
• Planning and coordination of the associated promotion and delivery of content as set out in the partnership agreements.
• Liaising with international partners, including agents and schools, working on activities and exchanges aimed at student recruitment. EQUALITY, DIVERSITY & INCLUSION
• As a member of the EDI Committee at ICMP, I used to represent the Marketing team and was in charge of disseminating any relevant news/initiative/information to the student community.
Ollie QuinnRetail Store Manager
Aug. 2018 - May. 2019London, United Kingdom
Sonos, Inc.Assistant Retail Store Manager
Nov. 2017 - Aug. 2018London, United Kingdom
Ollie QuinnRetail Store Manager
Apr. 2016 - Nov. 2017London, Greater London, United Kingdom
Eventbox.fmMarketing and Growth Manager
Nov. 2015 - Apr. 2016Londra, Regno Unito
Musically DigitalDigital Account Manager
Nov. 2014 - Jul. 2015London, UKsocial media strategy; content creation and curation; influencers sourcing, targeting and growth; creative assets production; online PR; paid Facebook advertising; client relations; community management and customer care support. Accounts: BCM Mallorca, Bandwagon, Beat It Girls.
Ollie QuinnSales Associate
Sep. 2014 - Apr. 2016London, United Kingdom
Musically DigitalCommunity Manager
Aug. 2014 - Nov. 2014London, United Kingdom
Neapolitan MusicSocial Media Assistant
Jul. 2014 - Jul. 2014Brighton, Regno UnitoI worked at Love Supreme music festival, supporting the Digital Marketing Manager on-site reporting live content, writing copy, and doing community management with users via Facebook, Twitter, and Instagram.
AirMTM, LimitedPR & Social Media Assistant
Mar. 2014 - Jun. 2014Londra, Regno UnitoLiaising with journalists, blog editors and radio producers; writing pitches; assisting with press releases; targeting regionally and nationally;
collecting cuttings; updating social media profiles; producing monthly newsletters. Roster: Tori Amos, Jamie Cullum, Chilly Gonzales, Hypnotic Brass Ensamble, Gregory Porter, Hailey Tuck, Laura Mvula, Love Supreme Festival, The Great Escape Festival, Cheltenham Jazz Festival, Glasgow Jazz Festival.
Hysterical SublimeSocial Media Manager
Jan. 2014 - Mar. 2014Londra, Regno Unito• Social Media Management
• Facebook paid ads
• Analytics Data Reports
• Liaising with Press Agents
Mamma A CaricoDigital Specialist
May. 2013 - Jul. 2013Milan, ItalyMamma A Carico is an independent movie produced by Laura Chiossone, starring Italian actress Gianna Coletti. • Content strategy
• Community building and management for the Facebook pages of Mamma A Carico’s blog and Tra Cinque Minuti In Scena movie
• Facebook paid ads • Creation and management of the blog www.mammaacarico.com
Ekat BorkSocial Media Manager
Mar. 2013 - Jul. 2013Milan, ItalyEkat Bork is a Russian independent singer-songwriter. • Social media strategy, • Content creation
• Community management
• Managing PPC, PPI, and Pay With a Tweet campaigns
• Graphics asset creation • Analytics data reports and campaign implementation
Art & Design di Gina AltomareMarketing and Creative Assistant
Jan. 2013 - Nov. 2013Prato, Italy• Content creation and strategy
• E-commerce management(Joomla)
• Copywriting
• Photography and graphic asset creation
ControradioCommunity Manager & Co-host
Dec. 2012 - May. 2013Florence, Italy
Novunque SrlRecord Label Intern
Jun. 2012 - Jan. 2013Milan, Italycontent creation and community management for the label's Facebook, Twitter, YouTube and Google Plus profiles; liaising with management teams, tours managers, booking agencies and press agents; assisting the tour manager; managing royalties files; setting up interviews; liaising with managers and journalist (ITA, UK & US); assisting in organising events. Roster: Egokid, Giulio Casale, Lucia Manca, Luca Gemma and Ettore Giuradei.
Made To SellMystery Shopper
May. 2012 - Oct. 2012Florence and Milan, Italy- Mystery client shop interventions
- Report filling
Richmond The American International University in LondonMultitask Trainee (University Internship)
Aug. 2011 - Dec. 2011Florence, Italy- Italian language tutor for American students
- Event coordinator
- Helpdesk activities
- Back office duties
- Transfer guide
- Welcome activities
Ueasier.comJournalist
Sep. 2010 - May. 2011Florence, Italy- Live concerts reviews
- Personal weekly column about events in Florence
- Political and Economical articles
Economia.huPhotoreporter
Aug. 2010 - Aug. 2010Budapest, HungaryMy volunteer work at Sziget 2010 Festival consisted of shooting live acts and also interviewing the Italian band Subsonica.
Magici Sapori SrlAssistant Cook / Translator
Jul. 2008 - Aug. 2008Florence, Italy- Translating the recipes for foreign students
- Assisting the cook during the lessons
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