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Network Power<100 people
Roles
💸100%
Marketing
🐦100%
Design
Geos
🇿🇦100%
South Africa
Work Background
VeVeSr. Director, Marketing
Jun. 2021RemoteVeVe is at the forefront of the officially licensed digital collectible NFT space. With an emphasis on creative development, content and social media strategy, team scaling, licensor account management, and event/trade show planning, this role has been a key part of a new and revolutionary industry that is bridging officially licensed content with Web3. 🚀 Lead team of creative minds, harnessing their collective talents to develop visually stunning and engaging content that captivates our audience and enhances the VeVe brand. Accountable for scaling a global team to meet the demands of a growing industry. In doing so, I foster a culture of collaboration, innovation, and continuous learning, enabling our team to excel and adapt in the ever-evolving NFT space. 🛠️ Craft data-driven content strategies that resonate with collectors, investors and fans alike with the goal of converting audiences into loyal advocates that drive growth and engagement. 📣 In the fast-paced world of digital collectibles, social media is our megaphone. Orchestrate dynamic social media campaigns that connect with our community, fuel conversations, and drive brand awareness. 🤝 Build strong relationships with licensors like Disney, Marvel and MGM and more to ensure drop success. Ensure VeVe’s partnerships are nurtured and optimized, creating a win-win scenario for VeVe and its licensors. 🏟️ From Comic-Cons to DesignerCon and more, meticulously plan and execute VeVe’s presence at consumer and industry events. These engagements serve as valuable touchpoints with our community and partners, strengthening VeVe's position in the growing digital collectibles space.
MTO AgencySr. Social Manager
Mar. 2021 - Jun. 2021Remote
MullenLowe U.S.Account / Social Media - Acura
Jun. 2019 - Feb. 2021El Segundo, CaliforniaDuring my tenure at MullenLowe U.S., I had the privilege of working on the social media strategy for the iconic Acura brand. As a Social Media Account Manager, I was responsible for overseeing account management, content management, and all social media platforms to enhance the Acura brand's digital presence. 🤝 Account Management:
I served as a bridge between Acura and MullenLowe U.S., ensuring seamless communication, collaboration, and alignment between the client's vision and our agency's execution. My ability to understand and anticipate the client's needs helped foster a productive and lasting partnership. 📝 Content Management:
Crafting compelling and engaging content was at the heart of our strategy. I worked with a team of creative minds in developing and curating content that resonated with Acura enthusiasts. Our content not only showcased the brand's innovation but also built lasting connections with the Acura community. 🌐 Social Media Management:
In the ever-evolving landscape of social media, I orchestrated Acura's presence across various platforms. My role involved strategy development, community engagement, performance analysis, and staying on the cutting edge of social media trends to ensure Acura's digital voice remained strong and influential. Working on the Acura account was a thrilling experience, and I'm proud to have contributed to its digital success. The automotive industry is dynamic, and my time at MullenLowe U.S. was marked by continuous learning, innovation, and a passion for delivering exceptional results.
Self-EmployedDigital Consultant
Jan. 2016 - Jun. 2019Los Angeles, CaliforniaDigital Marketing, Social Strategy, Content Development:
MullenLowe: Account Supervisor- Social media, content strategy, account management for Acura WhosUp: Digital marketing/social strategy, user acquisition, engagement and retention planning including voice/tone, content development Herbalife Nutrition: Digital content and strategy development, distributor training, user acquisition, platform on-boarding Project / Content Management:
Ring (Amazon): Project manager for the launch of Ring TV, a new video portal showcasing user videos captured by Ring home security devices
MusicMatchMusic Director
Jan. 2001 - Dec. 2003Greater San Diego AreaMusicmatch was an online radio and jukebox software in the pre-iTunes era. I developed the music offerings for the first online music subscription service, growing streaming audio offering resulting in more than 1 million hours of music listened to per month. Programmed numerous online radio stations across multiple genres, 11 of which placed in the top 25 most listened to internet radio stations according to Measurecast/Arbitron.
VevoProgramming / Content Marketing Lead
Jan. 2009 - Dec. 2016Greater Los Angeles AreaOver the course of my 7 years with the company, I developed worldwide social, content, and programming strategies, consumer marketing campaigns, and content operations workflows. • Drove consumer marketing strategy and developed unique activations resulting in increased consumer activations from live events, video premieres, and tentpoles such as the Certified Live and The Year In Vevo. • Built and monitored online presence on Facebook, Twitter, Instagram, Twitter, Snapchat, Pinterest, and Tumblr, building followers to 8 million page likes on Facebook and 4 million followers on Twitter with a total footprint of over 23 million. • Liaised between technical and business teams to project manage plans, resulting in optimized strategies and strong communication between engineers, business development and marketing. • Created and collaborated with Social Media Managers to manage daily editorial and community management across Vevo and all social platforms including developing the voice, editorial calendar, conceptualizing content ideas, customer service, product marketing efforts and analytics. • Built and monitored processes for music programming and content operations. Executed processes for video ingestion, metadata management, and recommendations engine optimization.
Universal Music GroupSr. Manager, Music Programming & Digital Product Development
Jan. 2007 - Dec. 2009Greater Los Angeles AreaUniversal Music Group is the world’s leading music company, operating a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. I managed and developed the production and programming of digital products such as mobile content storefronts, and the UMG label line-up of streaming video channels branded “GetMusic.” • Technical project management for the implementation of new digital product types such as iPhone Apps, custom ringtone makers and text message subscription services. • Researched and evaluated new digital technologies for the Universal digital product portfolio by partnering with internal teams to conduct market research, gather trending data, and present findings.
Universal Music GroupSr. Producer, Mobile Content
Jan. 2005 - Dec. 2007Greater Los Angeles AreaUniversal Music Mobile was a sub-division of UMG, focused on producing mobile products.
I managed the production, categorization and delivery of audio and wallpaper products for the Universal catalog of artists and repertoire, growing the catalog to nearly 10,000 titles in two years. • Integrated 3rd party clearance, content management, transcoding and content aggregator systems into day-to-day workflow. • Launched a direct-to-consumer mobile brand across multiple platforms • Researched and identified Universal back-catalog tracks for mastertone clearance and production.
Infospace MobileDigital Content Manager
Jan. 2003 - Dec. 2005Greater Los Angeles AreaMoviso/Infospace was a provider of mobile media content, entertainment and personalization services.
I managed the production and aesthetic quality of ringtone, master tone, graphic and video products for the leading wireless content provider in the U.S. at the time. Expanded depth of ringtone genre categories, growing catalog to more than half a million ringtones in less than a year. • Coordinated delivery and editing of source audio from record labels and 3rd party content providers. • Directed creative aspects for voice and sound effect offering, growing catalog to more than 1000 titles in less than a year. • Oversaw merchandising and content programming of wireless media across 10+ client storefronts.
Clear Channel RadioProgramming Assistant, On-Air
Jan. 1999 - Dec. 2001Greater San Diego AreaClear Channel Radio was a national broadcast conglomerate that had a sizeable cluster of stations in San Diego. I assisted station Program Directors in the selection and scheduling of radio programming for 91X Alternative, Channel 933 Rhythmic and Magic 92.5 Jammin’ Oldies formats. Produced, co-hosted “Jumpin’ Like Mad,” a weekly specialty show focusing on Rockabilly and Swing music on AM 1360 KPOP. Assisted in the production and voicing of various promotional and commercial spots for airplay.
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