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Work Background
Bolson PR ConsultingFreelance Public Relations Consultant
Mar. 2024Remote
Belle CommunicationDirector, Creative Strategy + PR
Oct. 2022 - Mar. 2024Remote
GolinSenior Vice President
Oct. 2021 - Sep. 2022United StatesManaged client success within Golin's consumer group. Proud internship committee champion.
Approach MarketingPublic Relations Account Director
Oct. 2019 - Oct. 2021Brand experience: Sweet Baby Ray's | Catch Co. | Lekkco | Roust Americas | Gancia | Fugitives Spirits Approach’s team of marketing, PR, and digital strategists average 15+ years of experience working for big-name brands, global agencies, and non-profits, and our 100% virtual model allows us to nimbly deploy this expertise to achieve program goals. All this adds up to a different kind of agency. One that understands each client’s industry and audience. One that cares deeply about growth and success. We guarantee to deliver results on agreed-upon outcomes or work for free until we do. As an Account Director, I am responsible for developing and implementing annual PR plans, conducting media relations and influencer engagement, and collaborating with our digital strategists to oversee integrated marketing efforts. I have deep experience working with Approach clients across the CPG, food and beverage, nonprofit, and professional services sectors. Agency Specialties:
Marketing Strategy // Public Relations // Media Relations // Digital Marketing // Influencer Engagement // Executive Branding // Crisis Planning // Content Marketing
Grand Valley State UniversityAdjunct Instructor, Public Relations
Aug. 2019 - Dec. 2021Allendale, Michigan
LambertDirector, Public Relations
Apr. 2018 - Oct. 2019Greater Grand Rapids, Michigan AreaBrand experience: Green Giant Fresh | New Holland Brewing Company | Stroh's | Boulder Canyon As a Director in Lambert's consumer practice, I led strategic PR planning and program implementation for primarily food, beverage and CPG brands. I also served on the firm’s Operations and Culture Committees.
Approach MarketingPublic Relations Account Director
Mar. 2015 - Apr. 2018Brand experience:
Make-A-Wish | Intelligentsia Coffee & Tea | Oliver Winery & Vineyards | Chase Bank Approach Marketing is a team of marketing, public relations and social media strategists who help companies of all sizes evolve their marketing efforts. From big ideas and upfront strategy to campaign planning and tactical execution, the Approach team generates guaranteed results at each stage. Approach's work regularly earns industry awards and honors from organizations like PR News, PR Week, the American Marketing Association, the Public Relations Society of America and Bulldog Reporter.
Zócalo GroupVP / Account Director, Social Media & Digital Marketing
Oct. 2012 - May. 2014Greater Chicago AreaBrand experience: Werther’s Original | Werther’s Sugar Free | Storck | Unilever | I Can’t Believe It’s Not Butter | Bertolli Built social media and digital PR expertise by advising clients on both online and offline consumer engagement strategies. Oversaw blogger engagement, influencer sampling, social programming with celebrity spokespeople, social channel planning and editorial calendars, and deskside media tours. I created and hosted a panel discussion for Social Media Week Chicago 2013 on the ways restaurants and food brands can create awareness through shareable recipes and food moments.
GolinAccount Group Supervisor, Public Relations
Apr. 2009 - Oct. 2012ChicagoBrand experience:
Unilever | I Can’t Believe It’s Not Butter | Klondike | Breyers | Florida Department of Citrus (orange juice and grapefruit) | Motel 6 | United States Mint | Owens Corning | Apartments.com | Recycled Paper Greetings Strategic PR counsel and program development, team management, global PR team leader, budget development and management, media relations, social media community management, new product launches, mobile marketing tours and social media contests.
GolinAccount Supervisor, Public Relations
Apr. 2007 - Apr. 2009Chicago
GolinSenior Account Executive, Public Relations
Apr. 2006 - Apr. 2007Chicago
BVKAccount Executive, Public Relations
Dec. 2003 - Apr. 2006Greater Milwaukee AreaBrand experience:
Kohler Co. | Dominican Republic Ministry of Tourism | Sun Village Resorts | Subway Restaurants Account management, press material development, media relations, international media fam trips, consumer promotions, tradeshow support, and local market media tours.
Hoffman YorkPublic Relations Intern
Jun. 2002 - Dec. 2003Greater Milwaukee AreaBrand experience:
Silestone | Merillat | Mill’s Pride | Wisconsin Focus on Energy Media relations and reporting, press material development and community relations.
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