Crew Life@SeaSocial Media and Marketing Intern
Feb. 2024 - Jun. 2024City of Cape Town, Western Cape, South AfricaI significantly contributed to enhancing the agency's online presence and supporting recruitment efforts through various digital marketing activities. Social Media Management:
I managed our social media profiles (LinkedIn, Facebook, Twitter, Instagram), developed and scheduled engaging posts, monitored channels for engagement, and analyzed metrics to refine our strategies. Content Creation:
I created compelling blog posts, social media content, and email campaigns. I designed graphics and videos using Canva and Adobe Spark, collaborating with the team to generate fresh content ideas. Digital Marketing:
I assisted in planning and executing email marketing, PPC, and SEO campaigns. I conducted market research to identify trends, optimizing our website content for better search engine rankings. Brand Development:
I supported the implementation of a consistent brand strategy across all channels, ensuring all materials aligned with our brand guidelines. Administrative Support:
I maintained marketing calendars, prepared reports, coordinated events, and assisted the recruitment team with marketing-related tasks.