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Work Background
Agroamigo Storyteller MagazineMember of the Editorial Board and Head of Marketing & PR
Jan. 2023 - Feb. 2024Editorial Advisor and Creative Director, responsible for the editorial and creative direction of the communication channels of the first - and only - Storyteller Magazine in the entire Agri-Food sector in Mexico.
Pdrs.Strategic Advisor to the CEO
Jan. 2023 - Jul. 2023London, England, United Kingdom · RemotePdrs is an international firm in Investor Relations and Financial Communications servicing listed companies from the United States, Europe, and the UK. Premium Providers of OTC Markets in New York, Partners of Euronext Corporate Services in Europe and Preferred Partners of Aquis Stock Exchange, in London. And a few other things. I provide guidance and expertise for informed strategic decision-making. I analyze data, assess risks, and recommend effective strategies to help organizations achieve their goals and navigate challenges for long-term success.
Comisión de Empresarios Jóvenes Coparmex JaliscoConsejero Comité de Emprendimiento
Jan. 2023 - Jun. 2023
American Chamber of Commerce of MexicoPresidente Comité de Innovación
Dec. 2022 - Dec. 2023Facilitating generational change through a new digital mindset. Achieving a comprehensive vision for chamber members of the technological innovation ecosystem, trends, and opportunities for the year 2023.
OLAJ Organización LatinoAmericana de AgroEmpresarios JóvenesMember of the Board and Head of Marketing and Public Relations
May. 2022 - Feb. 2024Strategic Advisor for Marketing and PR in a Non-Profit Organization, I develop and execute strategic marketing plans to enhance the organization's visibility and impact. I provide guidance on public relations initiatives, stakeholder engagement, and brand positioning to drive awareness and support for the organization's mission. Additionally, I analyze market trends and conduct research to identify opportunities for growth and strategic partnerships.
Velpay - La Terminal más Completa.Communications Lead & B2Fin/Admin/Tech. Distribution Partner
Apr. 2022Mexico · HybridAs a Communications Lead & Distribution Partner at Velpay, I am at the forefront of transforming payment solutions for businesses across sectors. My role involves spearheading strategic communication efforts to enhance brand visibility and foster meaningful engagements. Leveraging my expertise in business administration and marketing, I cultivate partnerships and drive the adoption of Velpay's innovative payment terminals and services. With a focus on delivering competitive rates, cutting-edge technology, and unparalleled customer service, I am committed to helping businesses streamline their operations and improve their bottom line. Passionate about creating value and fostering growth, I am your go-to source for modernizing your payment systems with Velpay.
CCV Coven Creative VenturesFounder/Managing Director
Feb. 2021Coven is Fractional CMO and Remote Marketing Leadership for Corporations that also works as a Marketing Powerhouse. As Remote Chief Marketing Officer and/or Remote Chief Communications Officer for companies, we plan and oversee marketing and communication strategies; from defining goals to developing and executing the plan to reach them. As a Marketing and Communications Powerhouse, we work with a top-level international network of the best independent professionals and agencies with different specialties (advertising, creativity, digital marketing, branding, and market research). Some of our current and most recent projects: - PDRS - Marketing and Communications Planning - EU/USA
- Stellatech - Velpay - Multi-channel Communication Strategy - MX
- Stellatech - PESPay - Competitive Research and Creative Strategy Development - MX
- eQuallity - Revamped Brand Strategy and Creative Approach - MX
- Pendergrass Flea Market - Marketing Plan - USA
- Selloflex - Brand Development and Positioning - MX
GOGA MarketingCo-Founder / Planning and Strategy
Mar. 2011 - Feb. 2021Guadalajara Area, MexicoGOGA was an Advertising Agency where we help our clients to build Brand Equity. From napkins to outdoor, from radio to social media, we do whatever it takes to make your brand heard (and understood). Not kidding about the napkins.
The Nielsen CompanyClient Consulting Senior Exec.
Sep. 2010 - Mar. 2011Client servicing and consulting for top companies from the CPG, Pharma and Telecom industries.
The Nielsen CompanySenior Research Analyst
Mar. 2010 - Sep. 2010Client managing and consulting for top companies from the CPG industry.
The Nielsen CompanyProject Coordinator
Nov. 2008 - Nov. 2009New Business Development client servicing top companies from the CPG and Telecommunications industries. Provide support for both qualitative and quantitative projects including Brand Health/Strategy, Tracking, U&A studies and Packaging Effectiveness for Blue Chip accounts. Coordination of a multi-country study, at a secondary information level, for the world's largest semiconductor chip maker.
Universidad PanamericanaLecturer
Jan. 2008 - Jul. 2019Advertising Media course for Bachelor's Degree in Communication at one of the most recognized universities in the country and Latin America. The program covers online, below the line and above the line media.
CEROCUATROAccount Manager
Nov. 2007 - Nov. 2008Managing communication strategies (Advertising, Promotion, POS) for clients in the CPG and Construction industries.
Vilches y GaribayAccount Executive
Nov. 2004 - Apr. 2006Account Executive, managing projects for clients from the automotive, CPG and Real Estate industries as well as Academic and Politic institutions.
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