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Network Power<100 people
Roles
💸100%
Marketing
🗿100%
HR
⚖️100%
Legal
Geos
🇲🇽100%
Mexico
Work Background
Zepika.comFounder and Strategic Planner
Mar. 2017Ciudad de México y alrededores, México• Created, planned and executed the whole Project achieving a growth of 50% year-over-year.
• Developed website design, strategic alliances with more than 100 suppliers offering more than 5000 products.
• Digital marketing strategy coupled with an expansion plan increasing traffic by 20% annually.
FotosmileMarketing Intern
Jan. 2011 - Jan. 2012Ciudad de México y alrededores, México
Big Move Smart Director comercial
Aug. 2020Ciudad de México, MéxicoEstrategia comercial y desarrollo de negocio
Big Move Smart Director comercial
Aug. 2020Ciudad de México, México
Zurich Insurance Company Ltd.Bancassurance sales manager
Mar. 2013• Managed company’s main account (Santander) which represented 85% of the area’s budget.
• Doubled revenues (198% growth) vs 2014 budget introducing 7 new business programs.
• Increased revenues by 118% growing a key existing e-commerce program called “Autocompara”.
BBVA BancomerMortgage Product Senior Manager
Dec. 2018 - Aug. 2020Ciudad de México y alrededores, México• Launched 2 new mortgage products to market which accounted for 8% of the portfolio.
• Designed strategic commercial plan for digital products implementation.
• Planned sales and pricing strategies resulting in a 35% growth vs 2018 budget.
• Managed a sales team of 3 managers and 3 analysts that generated a monthly revenue of €1M.
• Redesigned the commercial strategy for an international product saving cost up to 15%.
Instituto de EmpresaEstudiante
Sep. 2019 - Aug. 2020Master in Digital Business and Innovation
Jul. 2015 - Aug. 2018México• Managed and coordinated the implementation of three new products accounting 15% of portfolio.
• Launched first end to end digital insurance product (Santander App).
• Developed a product to sell business insurance for the first time in Santander worth €10M a year.
• Led sales strategy and development of the first online product simulator exceeding target by 10%.
Colgate PalmoliveMarketing Internship
Mar. 2012 - Mar. 2013Ciudad de México y alrededores, México• Implemented two products in 6 months in Latin America, increasing revenues by 15%.
• Coordinated with Colgate’s Latin American subsidiaries for product distribution achieving a 100% on time delivery.
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