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Work Background
Digital Bridge MentorshipeCommerce Mentor
May. 2024Warsaw, Mazowieckie, Poland · RemoteThe Digital Bridge mentoring program is a dedicated guide for owners and management teams who want to not only keep up with but also stay ahead of the dynamic market. The program supports mentees in the following areas, among others: Effective Professional Development, Improving Sales Results, Optimizing Sales Costs, selecting effective IT tools, digitalization, and digital transformation.
#mentoring #ecommerce #professionaldevelopment #digitaltransformation #salesoptimization
Kozminski UniversityMember of The Marketing and Digital Transformation Advisory Board
May. 2022Warsaw, Mazowieckie, Poland
Kozminski UniversityLecturer - Postgraduate Programs
Jun. 2011Warsaw Area, PolandI am a lecturer of postgraduate programs in eCommerce, Digital Business Transformation and Digital Marketing at Kozminski University, where I share my knowledge and expertise with the next generation of digital professionals. I am passionate about creating value and impact through digital solutions, and I enjoy working with and learning from diverse and talented people.
Kozminski UniversityPrograms and Marketing Digitization Director
Sep. 2022 - Mar. 2024Warsaw, Mazowieckie, Poland · HybridAs the Programs and Marketing Digitization Director at Kozminski University, I am responsible for leading the digital transformation of the university's marketing and educational programs, using Salesforce Sales & Marketing Cloud as the main platform.
In this ongoing long-term collaboration, I have been instrumental in overcoming a critical challenge related to duplicated records within Salesforce, primarily in the Sales Cloud. These duplications were a legacy issue resulting from errors made by a previous Salesforce partner during the initial setup. Resolving this predicament has been a top priority, as it directly impacts our ability to leverage Salesforce Marketing Cloud effectively. Concurrently, I have been leading initiatives within Marketing Cloud, specifically focusing on an intricate newsletter project. This project includes an additional module integrated into Salesforce, streamlining content collection for the newsletter and enabling precise authorization and targeting parameters for each content block.
Kozminski UniversityeCommerce and Performance Marketing Postgraduate Programs Coordinator
Feb. 2021 - Aug. 2023Warsaw, Mazowieckie, PolandeCommerce and Performance Marketing Postgraduate Programs Coordinator, responsible for agenda of workshops and cooperation with lecturers.
Kozminski UniversityInternet Marketing Postgraduate Program Coordinator
Aug. 2020 - Aug. 2023Warsaw, Mazowieckie, PolandInternet Marketing Postgraduate Program Coordinator, responsible for agenda of workshops and cooperation with lecturers.
NetSolutions.PLManaging Director
Oct. 2004Warsaw, Masovian District, PolandNet Solutions is a consulting company run by people closely related to educational activities at Kozminski University - a leader among business universities in Central and Eastern Europe according to the "Financial Times" classification.
Proficient in addressing complex data challenges within CRM systems. We specialize in enhancing Sales and Service processes, focusing on marketing automation and precise content targeting. Our expertise extends to providing advisory services for streamlining business processes and collaborating with diverse stakeholders, ensuring seamless CRM implementations. Leveraging Salesforce and its various components, we drive success in achieving business objectives of our clients.
Our goal is to offer comprehensive support for companies in the process of implementation and ongoing use of analytical systems on their websites. We do not limit ourselves to the use of one tool, we offer a comprehensive consulting service consisting in sharing our knowledge and experience in the field of digital marketing, marketing automation and analytics for the B2C and B2B industries.
We recommend tools and offer support both in the implementation process and the ongoing use of analytical systems aimed at verifying the effectiveness of all activities undertaken as part of our cooperation or independently by your employees or partners.
We put special emphasis on the analysis of the attribution path, i.e. we analyze the sequences of various activities and tools that most effectively generate conversions and leads.
We offer support in the implementation of a unique tool of the Account Based Marketing class - Albacross, which supports B2B activities in an unprecedented way.
Alior Bank SASolutions Architect
Apr. 2024Warsaw, Mazowieckie, Poland · Hybrid
Grupa AdNextChief Technology Officer
Jan. 2020 - Dec. 2023Warsaw, Mazowieckie, Poland- analysis of the market and competitive position in the area of group operations
- trend analysis both in Poland and abroad (including areas of performance marketing, content marketing, marketing automation and programmatic) and initiating relevant activities within the group
- supporting group companies in designing their development strategy
- seeking tools and technology partners, negotiating cooperation terms and monitoring implementation and integration activities
- support in the area of analysis of the marketing activities for the group companies
PushAd Marketing AutomationManaging Director
Sep. 2018 - Aug. 2022Warsaw, Masovian District, PolandPushAd Software Sp. z o.o. is part of Grupa Adnext.
Responsibility for company management and P&L
Sales and marketing strategy management
Cooperation with key customers, shareholders and investors
IABDeputy Head of eCommerce Working Group
Mar. 2021 - Jun. 2022Warsaw, Mazowieckie, Poland
T-Mobile PolskaHead of Marketing Automation & Lead Management (B2B)
Aug. 2017 - Aug. 2018Warsaw, Masovian District, Poland• creation of short- and long term marketing communication strategy in B2B area
• coordination of 360 advertising campaigns (B2B customers, SOHO and lower SMB)
• Marketing Automation tool selection, implementation and management
• CRM customer data usage for digital marketing purposes (Oracle Siebel) and CRM usage for lead funnels creation
• management of content marketing in B2B sector
• performance marketing coordination and strategy
• cooperation with external agencies and media houses
• development and management of sales supporting initiatives
• coordination of webinars and different kinds of events (B2B customers, higher SMB, Top Accounts, Large Accounts, Public)
• management of team of 9 professionals
Neckermann Poland (Part of Thomas Cook Group)Head of Marketing & eCommerce
Jan. 2017 - Jul. 2017Warszawa, woj. mazowieckie, Polska- Implementation of the new CRM tool for the joint Poland, Czech Republic and Hungary (Sales Force Project) including large number of integrations. Integration of CRM data and marketing automation platform in order to use customer data in digital campaigns;
- Implementation of the Group Content Management System (CMS), which facilitated the edition of the catalog and website content, joint for the Central Europe area. This allowed the synergy of the teams from the various countries and reduce dependence from local suppliers
- Implementation and management of the Awin (Zanox) and Optimise affiliate platforms which allowed the presence increase of the companies advertising content in the web – with reduced cost based on the commission for the publishers
- coordination of 360 advertising campaigns (B2B customers, SOHO and lower SMB)
- coordination of different kinds of B2B events for cooperating travel agencies
Neckermann Poland (Part of Thomas Cook Group)eCommerce Manager
May. 2014 - Dec. 2016Warsaw, Masovian District, PolandResponsible for e-commerce, on-line advertising campaign coordination (Google AdWords, Facebook etc.), affiliate program development, direct marketing campaigns (online), newsletter and landing page creation and testing, www-based projects implementation, internet booking engine development and optimization. Member of several group projects (Thomas Cook Group): CRM implementation (Sales Force), development of common group CRM tool, common group content management system implementation and Polish localization, dynamic project development. Contributed to extraordinary growth of conversion rate in the internet-based transaction system - 83% between April and August 2014 and significant online sales growth based on performance-based advertising tools. Neckermann Poland won the first prize at the Ekomers Poland contest, in the category “The best consumer shopping experience in different sales & media channels”. Ekomers is the best-known contest in the eCommerce industry in Poland rewarding companies which solutions influence the Polish Internet sales market. In the same category, there were some great companies such as: ITAKA, Decathlon, Wittchen, eobuwie.pl, Mirat.pl, Internet Bookstore PWN & Futuremed. The selection of winners takes place in two steps: customers online voting and expert choice. The special jury is composed out of industry professionals and journalists who decide on the best online shopping solutions in the country. The prize is the effect of a close cooperation between Optimise Performance Agency and Neckermann Podróże, translated into a growth of reservations forms (521 % more in the first six months of 2016), the growth of callcenter contacts (198%) as well as the growth of the average reservation value by 7%.
e-Travel Forum ConferenceManaging Director
Aug. 2007 - Jan. 2014Warsaw, Masovian District, Polande-Travel Forum - is an annual, international conference dedicated to the issues of online sales of travel products. The conference has grown to the position of a leading industry event in Poland. During its 4-year history the conference was attended by nearly 1,000 participants and 200 speakers. It is viewed as a unique opportunity to establish business contacts, meet representatives of major companies and get familiar with the current trends in e-commerce in travel industry.
Air PolandExternal Advisor
Apr. 2011 - Apr. 2012Warsaw Area, PolandResponsible for reservation system advisory (inc. GDS connectivity) and on-line marketing. Air Poland is the leading charter airline on the Polish market, set up in February 2007 as a member of Air Italy Group.
PartnerisManaging Director
Nov. 2005 - Dec. 2011Warsaw Area, PolandPartneris.pl - affiliate network tailor-made for Orbis Hotel Group (Accor) inc. IT project management, software development and cooperation with affiliates.
Pentegy S.A.External Advisor
May. 2006 - Dec. 2008Warsaw Area, PolandResponsible for call center / contact center consulting at Pentegy S.A. (formerly known as Big Five X Sp. z o.o.)
Air Italy s.p.a.External Advisor
Jul. 2007 - Sep. 2007Warsaw Area, PolandResponsible for polish market analysis, identifying of e-distribution channels and cooperation with local contractors and IT integrators.
airpolonia.comVP Marketing and IT Systems
Jul. 2003 - Jul. 2004Warsaw Area, PolandVP Marketing and IT Systems (07/2003 – 11/2003)
Reservation System and Call Center Advisor (self-employed) 11/2003 – 07/2004 - Member of the team dedicated to create business plan of a low-cost carrier based on existing polish charter airline – Air Polonia
- Responsible for market analysis and implementation of reservation system dedicated to serve the low-cost carrier
- Coordinated integration between reservation and accounting systems
- Coordinated a tender and as a member of the committee took part in selecting an advertising agency and media house
- Coordinates advertising policy and PR strategy
- Responsible for launch of an outsourced call centre and training of 35 reservation agents
- Coordinates sales policy, including distribution channels development and yield management strategy for the low-cost carrier
- Member of the team dedicated to passenger and ramp handling negotiations and reservation system training at all airports (in Poland and abroad)
EMBUD Sp. z o.o.Member of the Managing Team
May. 1998 - Mar. 2000Warsaw Area, PolandIn charge of warehouse and sales of building materials made by german company CAPAROL inc. internal and external paints, plasters, building insulation materials etc.
Eurolot.comeCommerce Manager
Nov. 2013 - Apr. 2014Warsaw, Masovian District, PolandI was responsible for ancillary service implementation and sales. This includes travel insurance sales as well as paid seat selection, bus transfers, fast tracks, executive lounge access and many more. I`ve took part in a working group preparing feasibility study of loyalty program introduction at Eurolot.com.
I was also responsible for eCommerce, on-line advertising campaign coordination (Google AdWords, Facebook), affiliate program development (in cooperation with Zanox) and marketing automation strategy (based on SalesManago by Benhauer).
Eurolot.comInterim Manager - eCommerce & ancillary revenue
Apr. 2013 - Oct. 2013Warsaw, Masovian District, PolandResponsible for eCommerce, development of ancillary services sales, on-line advertising campaign coordination (Google AdWords, Facebook), affiliate program development (in cooperation with Zanox) and marketing automation strategy (based on SalesManago by Benhauer). Eurolot S.A. (previously styled as EuroLOT) is an regional airline based in Warsaw, Poland. Established as a wholly owned subsidiary of LOT Polish Airlines, its current main shareholder is the State Treasury with 62.1% of shares, while LOT retains 37.9%. Apart from its own flights under the eurolot.com brand, it operates short-haul flights for LOT, as well as ad-hoc charter flights.
GoWebTradeProject Manager - Poland
Jun. 2010 - Sep. 2011Warsaw Area, PolandI have collected my experience in the finance industry representing Danish Forex company called gowebTrade and running their e-marketing here on Polish market. I have acted on their behalf for over 1,5 years, dealing with all Polish-related deals and duties. The list of my task is very long, let me name only the most important ones below: 1. CPC - Google AdWords, GDN (Google Display Network) and remarketing, other display networks, Facebook Ads - highly focused on ROI analysis in on-line advertising 2. market research and marketing channel recognition and analysis 3. affiliation programmes - cooperation with 3 Polish affiliation platforms, coordination, lead pre-verification, payment verification 4. negotiations of long term cooperation deals with leading Polish Internet portals and most important websites from the financial area 5. social media activity - Facebook, Tweeter, G+, blip.pl and Polish local socialmedia platforms (NK.pl, profeo.pl, goldenline.pl) 6. partially involved in SEO campaign - link building and negotiations with Polish financial websites in order to place links to our client`s website 6. call center consulting inc. preparing of VoIP-based solution to create call center in Copenhagen (6 Polish-speaking agents) serving Polish clients (outgoing and incoming traffic), ongoing verification of call center quality and initiative to implement customer service improvements
Travelplanet.pl SAAdvisor to the Board of Directors
Mar. 2007 - Jul. 2007Wrocław Area, PolandAdvisory services to www.aero.pl website:
- call center analysis and optimization,
- eMarketing campaign verification and optimization: AdWords account, SEO activity, Analytics and gemiusTraffic data analysis,
- cooperation with all airlines: review of all agreements with airlines and change of credit card verification procedures to avoid additional processing costs,
- cooperation with third-party IT service providers: agreement review, service level agreement implementation
LOT Polish AirlineseCommerce Manager
Apr. 2000 - Jul. 2003Warsaw Area, PolandManaged a team of 6 experts, responsible for LOTs on-line sale systems and the website.
Main projects:
- as Part Project Manager, participated in successful joint project of LOT and Atraxis, Switzerland, involving migration of all systems associated with LOTs booking system to a new platform integration of LOTs on-line applications with the new booking system
- contributed to the dramatic growth of sales through LOTs Web site 385% in 2001 as compared to 2000
- coordinated the development of Internet loyalty programme addressed to SME LOT for business, as well as Kolekcjoner - addressed to IATA travel agents
- implemented the platform BroadVision on the Web site www.lot.com
- initiated and coordinated the project for using corporate data warehouse for analytic purposes of LOTs Web site and on-line sale systems
- coordinated the project for creation of on-line duty-free shop on the www.lot.com Webpage
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