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Work Background
Mindshare BelgiumClient Lead
Jan. 2025Brussels Metropolitan Area•Developing innovative, data-driven campaigns to drive brand growth and consumer engagement. •Managing cross-functional collaboration between media, creative, and client teams to align business objectives with cutting-edge marketing solutions. •Ensuring efficient resource allocation and performance optimization to maximize ROI.
djm digital Head of Digital Marketing
Jan. 2024 - Oct. 2024Liège, Walloon Region, BelgiumLeading a team of digital natives talents with deliverables and clients' satisfaction as our North Star Metric
Mindshare BelgiumDigital Manager
Feb. 2023 - Jun. 2023Brussels, Brussels Region, Belgium- Short Term Mission - Advising, planning and reporting on the Media Planning and Investment of several AAA clients. Clients : Ford, Mazda, Playmobil
ZIGT Media BEDigital Consultant
Dec. 2022 - Apr. 2023Zaventem, Flemish Region, Belgium-Short Term Mission- Helping the Agency's Clients to reach their goals by handpicking the best digital advertising possibilites to enhance their Awareness, Consideration, and Conversions. Additionally, consulting in Content, Flow Optimization and Strategy Clients : Recupel, KFC, E5, Reynaers Aluminium, and others
Havas BelgiumHead of Social
Apr. 2021 - Dec. 2022Bruxelles et périphérieAligning the needs of the Group’s clients with our expertise in Social Media to deliver high-value content and drive our clients’ brands notoriety, relevance and awareness. Clients: BNP Paribas Fortis, Michelin, Citroën, ING, Pearle (GrandVision), Mondelez
BraconnierDigital Swiss Knife
Mar. 2021 - May. 2021Liège, Walloon Region, Belgium
JaneMarketing Manager
Feb. 2019 - Mar. 2021Brussels, Brussels Capital Region, BelgiumDuring my tenure as Marketing Manager for Jane SA/NV, my tasks were, but not limited to, - Overall handling of the MarCom projects
- Website, Digital, and Business dev
- Handling Media, Ads and Dev Agencies
- Support to the Operations Dept in day-to-day tasks
betFIRSTSales and Marketing Executive
Aug. 2017 - Jul. 2018BruxellesAs a Marketing Executive for betFIRST, my tasks included but were not limited to : - ATL Communication : Coordination with our creative agency and media agency as to promote the brand on above-the-line channels. - Digital Marketing : Management of PPC, Native, Display and Programmatic campaigns - Social Media : Content creation, management of the various communities and creation of Acquisition funnels. FB Blueprint trainee. Creation of branded campaigns and reporting. - Content creation : Across all platforms, creation of visual content, video content and written content. Adobe suite Guru. - Coordination of the Offline POS’ Marketing : Print, Local Marketing, GMB and other platforms of local advertising.
ABCL SA/NVChairman of the Board
Jan. 2016Région de Liège, BelgiqueStarted in 2015, ABCL is the love-child of a HEC-Liège trained serial entrepreneur and a Digital Marketing maverick. Providing advice, strategies, content creation and a lot of other services to make sure your brand potential is in full effect. As Co-Founder and Lead Digital Strategist, I make sure that every SME that comes across us eventually gets its share of online spotlight, increasing drive-to-POS conversions and brand awareness in its given location
LampirisWeb Content Officer
Oct. 2015 - Jul. 2017LiègeI primarily worked for the now vaulted subsidiary : Lampiris Wood My tasks were marketing-related and included but did not limit to : - General maintenance of the E-Commerce website (Drupal) - Graphic Design for POSM and others communication vectors
- Customer Service liaison
- CRM
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