Google (Vendor Cognizant)AdWords Optimization Specialist and Quality Analyst
Jun. 2018 - Feb. 2019Dublin, Leinster, IrelandAnalysed and improved AdWords Search, Video, Display and Shopping Campaigns for the German Market (SMB/MMS/LCS) with an overall lowering of CPC by 60%, CPA by 74% a customer Budget increase of 41%, Conversion increase by 50%, CTR increase of 160% and Conversion Value increase of 177% by identifying possible performance driver and implementing them.
Performed 220% against target. Ensured my team members qualitative work by checking their implementation suggestions as a Quality Analyst of the team. Lead interview processes and onboarded new hires.