SC SIEPCOFAR SA, Farmaciile DONAOnline Marketing Specialist
Apr. 2014 - Mar. 2015Bucharest, RomaniaTasks & Responsibilities
• Project managed the e-shop development, launch and communication plan working with the designated agencies. • Aligned all digital communication through a national re-branding process by managing multiple internal and external cross-functional teams and agencies for developing and implementing product tactics and digital initiatives.
• Managed digital marketing efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Provided clear and concise documentation for stakeholder teams that outlined strategy, tactics, goals, and performance for campaigns and projects.
• Analyzed and understood audience segments and profiles in order to drive the greatest conversion rates for the loyalty program through the production and activation of complex nurture campaigns, push notifications and emails.
• Managed social media programs and networks including development of social media content strategy to support engagement, SEO/SEM and brand awareness.
• Monitored the success metrics of digital marketing programs across the entire digital ecosystem.
• Worked closely with other departments to develop and integrate both offline and online activities.
• Managed digital budgets and spend. • Project Description: DONA pharmacies has a 30-year tradition on the pharmaceutical market in Romania. As an independent local brand, the company has a network of over 300 pharmacies, an online shop, and a very active loyalty program. As part of the marketing team, I was in charge of managing and evolving an effective digital and integrated multichannel marketing strategy for www.farmaciiledona.ro and www.donaonline.ro e-shop. Technologies and Methodologies used: Wordpress, CMS, PrestaShop, Media Buying, Meta Business Manager, Wireframe, Google Analytics, Agile, Omnichannel, Rebranding, Loyalty, Project Management, Audience segmentation, CRM, Microsoft Office, Google Docs, Adobe Photoshop.