Denisa Irimia - Fractional CMO, Social Space

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Work Background

Social SpaceFractional Chief Marketing Officer

Mar. 2024Strasbourg, Grand Est, France

Douglas RomaniaDigital Marketing Manager

Jan. 2022 - Jan. 2024Bucharest, RomaniaTasks & Responsibilities • Managed a team of 9 FTE to plan, implement and report on local e-commerce campaigns and supplier digital projects. • Worked closely with the Commercial, Trade and Financial department to design promotion mechanisms that would achieve our monthly target. The team effort translated to +41% in ordered value, +17% in ordered quantity and +21% increase of average order value year over year. • Increased number of downloads and transactions for the Douglas Mobile App through exclusive campaigns and push notifications, with minimal promotion budget. • Acted as local team lead and point of contact for the e-commerce platform migration from Shopware 5 to Shopware 6. • Coordinated key supplier digital projects to meet deadlines within budget. • Briefed creative agencies, media agencies, Search Engine Optimization, Performance Marketing and Affiliate Marketing remote HQ teams. • Supervised communication and special projects on social media, Newsletter, and live shopping campaigns. • Acted as local point of contact for CSR campaigns and initiatives. • Proposed, planned, budgeted and implemented omnichannel marketing projects and partner cross promotion campaigns to increase customer base and create a seamless customer experience instore and online. • Ensured business objectives are achieved by focusing on best practices and process improvements. • In charge of tracking, reporting, and analyzing campaigns’ performance on a regular basis and budget control and handling. • Project Description: Douglas is the largest European retailer of perfumery and cosmetic products currently holding a network of over 40 stores, an online shop and a mobile app in Romania. The online shop is home to approximatively 25.000 products from over 350 suppliers. Technologies and Methodologies used: Shopware 6, Google Analytics, Asana, Jira, Confluence, Slack, Twillio, Criteo, Nosto, Emplifi, Reskyt, Tableau, ZenLoop, LiveBuy, Project Management.

SAPMarketing Lead for Romania

Dec. 2020 - Sep. 2021Bucharest, RomaniaTasks & Responsibilities • Planned digital marketing campaigns, newsletters, case studies, webinars and events - for different industries and different lines of business or SAP solutions, in a matrix corporate environment. • Prepared short and long terms marketing plans and programs focused on revenue and profit growth. • Set the scope, implementation, management and review of marketing campaigns and delivered measurable results aligned with the established KPI’s. • Created demand generation and pipeline acceleration campaigns and activities through media partners, press conferences, events, account-based initiatives, SAP implementation partners ecosystem and local industry associations. • Worked across a dynamic ecosystem of stakeholders to help define, develop, and implement nurture, email campaigns and landing page strategies. • Responsible for quarterly business review presentation, sales team support, SAP CRM contact info update and local website content update. • Provided hands-on support, built programs and offered customized consulting services for local and regional campaigns. • Coordinated the social media content plans with the designated agency. • Acted as local point of contact for CSR campaigns and initiatives. • Handled all PR & media appearances for the company and CEO. • Managed the local annual marketing budget and reporting. • Project Description: The local subsidiary of SAP SE, SAP Romania is one of the first providers of business management software applications dedicated to the development of the local business environment. As part of the CEE regional marketing team, I was in charge of defining and conducting the B2B marketing strategy for Romania through identifying the target market and the marketing strategies to attract new clients, as well as take part in organizing CEE region wide marketing campaigns and events. Technologies and Methodologies used: Linkedin Ads, Outreach, SAP CRM, Adobe Experience Manager (AEM), SAP Qualtrics.

CBRE RomaniaDigital Marketing Coordinator

Mar. 2015 - Dec. 2020BucharestTasks & Responsibilities • Worked with cross-functional internal teams and external sources to develop and implement comprehensive project plans for all ATL, BTL and TTL marketing campaigns. • Briefed and debriefed creative and media agencies for image campaigns, branding projects, events and promotional campaigns. • Coordinated the marketing, media, social media, newsletter and PR plans and booked all media advertising channels based on communication budget. • Helped foster strong relationships with media, influencers and industry partners to enhance brand visibility and reputation. • Managed agency pitches (RFPs) and supervised the marketing research process. • Project managed the www.sun-plaza.ro website relaunch on a Wordpress platform. • Initiated and amplified customer retention campaigns through BTL activities, gamification strategies in the mobile app and retailer activation campaigns. • Acted as local project manager for the development, implementation, launch and communication of the mobile application. The project included augmented reality and an integration of the app with the shopping center’s digital totems. • Initiated and implemented three video special projects for social media and two PR projects, all nominated for different industry awards in the following years. • Maintained and developed tenant relationships. • In charge of tracking, reporting, and analyzing campaigns’ performance on a regular basis and annual budget control and handling. • Project Description: Sun Plaza is a retail center in the southern area of Bucharest, with over 170 retail units. As part of the marketing team, I was in charge of ensuring there is a strategic approach to each campaign in order to deliver long-term goals and a cohesive omni-channel brand message. • Technologies and Methodologies used: Firebase, Agile, APP launch, Wireframe, Research, Augmented Reality (AR).

SC SIEPCOFAR SA, Farmaciile DONAOnline Marketing Specialist

Apr. 2014 - Mar. 2015Bucharest, RomaniaTasks & Responsibilities • Project managed the e-shop development, launch and communication plan working with the designated agencies. • Aligned all digital communication through a national re-branding process by managing multiple internal and external cross-functional teams and agencies for developing and implementing product tactics and digital initiatives. • Managed digital marketing efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. • Provided clear and concise documentation for stakeholder teams that outlined strategy, tactics, goals, and performance for campaigns and projects. • Analyzed and understood audience segments and profiles in order to drive the greatest conversion rates for the loyalty program through the production and activation of complex nurture campaigns, push notifications and emails. • Managed social media programs and networks including development of social media content strategy to support engagement, SEO/SEM and brand awareness. • Monitored the success metrics of digital marketing programs across the entire digital ecosystem. • Worked closely with other departments to develop and integrate both offline and online activities. • Managed digital budgets and spend. • Project Description: DONA pharmacies has a 30-year tradition on the pharmaceutical market in Romania. As an independent local brand, the company has a network of over 300 pharmacies, an online shop, and a very active loyalty program. As part of the marketing team, I was in charge of managing and evolving an effective digital and integrated multichannel marketing strategy for www.farmaciiledona.ro and www.donaonline.ro e-shop. Technologies and Methodologies used: Wordpress, CMS, PrestaShop, Media Buying, Meta Business Manager, Wireframe, Google Analytics, Agile, Omnichannel, Rebranding, Loyalty, Project Management, Audience segmentation, CRM, Microsoft Office, Google Docs, Adobe Photoshop.

FreelanceEcommerce and Digital Marketing Consultant

Sep. 2011 - Jun. 2014Bucharest, Romania• Project Description: I helped start-ups and small businesses to define and execute digital marketing strategies improving their commercial footprint. Acted as a full contributor to the team in terms of knowledge sharing and provided creative intelligence to complex issues. Worked with four main e-commerce clients. Tasks & Responsibilities • 35% of time @ Campaign & Project Management: - Implemented strategies for the clients across multiple platforms such as Google Ads, Facebook Ads, LinkedIn Ads, newsletters, affiliates, social media. - Independently managed clients’ marketing spend, performance and tactics. - Analyzed and optimized marketing campaigns in relation to client’s goals. • 20% of time @ Created internal processes and implemented best practices - Shared best practices & tips with the clients’ internal team. - Educated and onboarded new colleagues in the client's team. • 25% of time @ Clients’ Communication: - Prepared reports in different formats, to help clients understand where they are at and how to best move forward in their digital marketing tactics and strategy. - Communicated, educated & managed relationships with the clients. - Regularly updated reports & improved reporting of results for clients. • 20% of time @ Strategy Creation: - Analyzed clients' needs and proposed an actionable digital marketing strategy, best suited to their goals and needs. - Identified and prioritized opportunities to improve and scale marketing strategies. Technologies and Methodologies used: Wordpress, CMS, Media Buying, Meta Business Manager, Agile, Google Analytics, Branding, Project Management, Audience segmentation, CRM, MailChimp, Microsoft Office, Google Docs, Adobe Photoshop.

Ringier RomaniaOnline Content Manager

Sep. 2008 - Mar. 2012Bucharest, RomaniaTasks & Responsibilities • Coordinated the content team (5 FTE) in accomplishing time-sensitive, highly detailed work using content best practices and achieved a top 3 position in the market in terms of website traffic, in under one year. • Planned the online marketing, PR, editorial and social media strategy for the web portal. • Ensured all user-facing material is implemented correctly and efficiently. • Supervised the web content calendar, including seasonal category launches and special projects. • Project Description: Ringier Romania is a key player on the local media market, managing over 120 newspapers and magazines and producing videos, web content and mobile platforms. I was in charge of the women’s magazines archive digitization process, developing and relaunching a web portal under the branding of Unica's magazine, www.unica.ro, targeting women. Technologies and Methodologies used: • Typo3 CMS, Social Media, Google Analytics, Content Management, Project Management, Copywriting, Microsoft Office, Adobe Photoshop.

MedianetOnline Project Manager

Aug. 2007 - Aug. 2008Bucharest, RomaniaTasks & Responsibilities • Managed a content team of 4 FTE and worked with cross-functional internal teams and external providers. • Planned online campaigns, special projects, content calendars and distributed resources in order to increase website traffic. • Ensured all user-facing material is implemented correctly and efficiently. • Proposed and implemented new website sections and categories by formulating objectives, planning project life-cycle deliverable and resource availability. • Provided project status reports by collecting, analyzing and summarizing data and trends. • Project Description: Developed the marketing and editorial strategy for a women online portal - www.flu.ro - in order to increase traffic and media revenue. Technologies and Methodologies used: • Custom CMS, Social Media, Google Analytics, Content Management, Project Management, Copywriting, Microsoft Office, Adobe Photoshop,

VodanetDigital Project Coordinator

Jan. 2006 - Dec. 2007Bucharest, RomaniaTasks & Responsibilities • Developed the project and managed the editorial team. • Developed Web solution by formulating objectives; planning project life-cycle deliverables and resource availability. • Provided project status reports by collecting, analysing, and summarising data and trends. • Planed online campaigns in order to promote the new projects and increase monthly traffic to the website. • Established and fulfilled traffic goals.

MediafaxSubscription Manager

Jan. 2005 - Dec. 2006Bucharest, Romania• Central point of contact for the subscription activity. • Ensured optimum customer progression from acquisition to retention. Prospecting the market profile in order to increase client portfolio. • In partnership with the marketing team, droved new campaign executions and marketing strategy. • Prepared subscription offers. • Managed promotional package delivery to subscribers in the country • Attended marketing events. • Negotiated and managed partnership deals. Manage contracts and negotiations with all suppliers.