Macy'sVice President: Marketing Department
May. 1996 - May. 2008Seattle, Washington, United StatesDirected creation and execution of $75 million sales promotion budget to drive sales, net income and brand. Annual sales: $1.3 billion. Led staff of 25 marketing executives in the following areas: marketing strategy, account management, media, media ROI, loyalty card marketing, database analysis, direct marketing and consumer insights. Supported 70 stores throughout Washington, Oregon, Idaho, Utah, Montana and Wyoming.
Strategized continuous sales gains through strong marketing, planning and execution, combined with consumer insight work and data analytics
Developed and implemented media strategies, including branding initiatives
Strategized enterprise-wide as well as local and product specific marketing approaches for promotional, regular price and luxury audiences
New market consumer research resulted in Macy's Northwest having best May Co. conversion within Macy's
Ten consecutive years of on or under target budget performance
Utilized proprietary data to understand and increase loyal customer spend
Part of national leadership group that implemented Macy's loyalty program
Launched quantitative and qualitative consumer research
Exceeded personal goal by 250% as a Six Sigma Champion responsible for budget savings and sales
Started as Director, promotion to Divisional Vice President, then Vice President Previous experience: VP Advertising, Lamonts
Responsible for marketing operations, brand strategy, creative direction, public relations, visual merchandising, special events and credit marketing. Supported 54 stores in 6 states