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Work Background
Divisional Vice President:  E-Commerce and Retail
Evergreen Goodwill of Northwest WashingtonDivisional Vice President: E-Commerce and Retail
Apr. 2012 - Oct. 2024Seattle, Washington, United StatesLeadership of 23 brick and mortar units and e-commerce. Annual revenue: $126 million. Led three Regional Directors, Manager of Sustainability and Retail Training Manager. Strategic direction and execution of operations, merchandising, pricing and customer interaction Daily tactical interpretation and activation of strategic goals Direction of complex operation: back-of-house production supporting front-of-house revenue Budget creation and maintenance: profit and loss responsibilities Led multiple-channel e-commerce operation Drove e-commerce sales increase through creative problem solving resulting in greater utilization of existing resources Data-driven decisions formed pricing and content strategies Established inventory allocation program, allowing for greater stewardship of donated product Through training, policy and culture - developed strong customer-centric focus Developed strong retail leadership orientation Developed training program for new leaders Facilitated external and internal audit programs Sought out, negotiated and delivered beneficial private and governmental partnerships Multiple promotions: started as Marketing Manager, advanced to Sr. Director Business Development and E-commerce, then promoted to Divisional Vice President. In the latter role, I also supported marketing and donations.
Vice President:  Marketing Department
Macy'sVice President: Marketing Department
May. 1996 - May. 2008Seattle, Washington, United StatesDirected creation and execution of $75 million sales promotion budget to drive sales, net income and brand. Annual sales: $1.3 billion. Led staff of 25 marketing executives in the following areas: marketing strategy, account management, media, media ROI, loyalty card marketing, database analysis, direct marketing and consumer insights. Supported 70 stores throughout Washington, Oregon, Idaho, Utah, Montana and Wyoming. Strategized continuous sales gains through strong marketing, planning and execution, combined with consumer insight work and data analytics Developed and implemented media strategies, including branding initiatives Strategized enterprise-wide as well as local and product specific marketing approaches for promotional, regular price and luxury audiences New market consumer research resulted in Macy's Northwest having best May Co. conversion within Macy's Ten consecutive years of on or under target budget performance Utilized proprietary data to understand and increase loyal customer spend Part of national leadership group that implemented Macy's loyalty program Launched quantitative and qualitative consumer research Exceeded personal goal by 250% as a Six Sigma Champion responsible for budget savings and sales Started as Director, promotion to Divisional Vice President, then Vice President Previous experience: VP Advertising, Lamonts Responsible for marketing operations, brand strategy, creative direction, public relations, visual merchandising, special events and credit marketing. Supported 54 stores in 6 states
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