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Work Background
Evergreen Goodwill of Northwest WashingtonDivisional Vice President: E-Commerce and Retail
Apr. 2012 - Oct. 2024Seattle, Washington, United StatesLeadership of 23 brick and mortar units and e-commerce. Annual revenue: $126 million. Led three Regional Directors, Manager of Sustainability and Retail Training Manager.
Strategic direction and execution of operations, merchandising, pricing and customer interaction
Daily tactical interpretation and activation of strategic goals
Direction of complex operation: back-of-house production supporting front-of-house revenue
Budget creation and maintenance: profit and loss responsibilities
Led multiple-channel e-commerce operation
Drove e-commerce sales increase through creative problem solving resulting in greater utilization of existing resources
Data-driven decisions formed pricing and content strategies
Established inventory allocation program, allowing for greater stewardship of donated product
Through training, policy and culture - developed strong customer-centric focus
Developed strong retail leadership orientation
Developed training program for new leaders
Facilitated external and internal audit programs
Sought out, negotiated and delivered beneficial private and governmental partnerships
Multiple promotions: started as Marketing Manager, advanced to Sr. Director Business Development and E-commerce, then promoted to Divisional Vice President. In the latter role, I also supported marketing and donations.
Macy'sVice President: Marketing Department
May. 1996 - May. 2008Seattle, Washington, United StatesDirected creation and execution of $75 million sales promotion budget to drive sales, net income and brand. Annual sales: $1.3 billion. Led staff of 25 marketing executives in the following areas: marketing strategy, account management, media, media ROI, loyalty card marketing, database analysis, direct marketing and consumer insights. Supported 70 stores throughout Washington, Oregon, Idaho, Utah, Montana and Wyoming.
Strategized continuous sales gains through strong marketing, planning and execution, combined with consumer insight work and data analytics
Developed and implemented media strategies, including branding initiatives
Strategized enterprise-wide as well as local and product specific marketing approaches for promotional, regular price and luxury audiences
New market consumer research resulted in Macy's Northwest having best May Co. conversion within Macy's
Ten consecutive years of on or under target budget performance
Utilized proprietary data to understand and increase loyal customer spend
Part of national leadership group that implemented Macy's loyalty program
Launched quantitative and qualitative consumer research
Exceeded personal goal by 250% as a Six Sigma Champion responsible for budget savings and sales
Started as Director, promotion to Divisional Vice President, then Vice President Previous experience: VP Advertising, Lamonts
Responsible for marketing operations, brand strategy, creative direction, public relations, visual merchandising, special events and credit marketing. Supported 54 stores in 6 states
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