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Work Background
Self EmployedPrincipal Consultant
Jan. 2024I bring a wealth of experience from leading Adopets, transforming pet adoption with innovative technology. My consultancy focuses on strategic guidance for pet tech ventures, specializing in roadmap simplification, skillset enhancement, and tech stack optimization. I'm dedicated to improving pet services and leveraging technology to benefit businesses and animals, pet owners, and animal welfare. Let's explore how we can advance your pet tech initiatives together.
Pet Loyalty Inc.Chief Customer Officer
May. 2022 - Dec. 2023Greater BostonRevitalizing customer engagement and support post-acquisition, I oversee customer success at Pet Loyalty Inc. My focus is on building robust relationships, enhancing user experience, and driving customer loyalty in the pet care industry.
Pet Loyalty Inc.Board Member
May. 2022 - Dec. 2023
Fisher CollegeAdvisor
Oct. 2016 - May. 2021Served as a board advisor, contributing to academic excellence by aligning core curricula and departmental goals with industry standards, ensuring Fisher College stays ahead in educational practices.
The Global Good Fund2017 Fellowship Evaluation Committee
Aug. 2016 - Aug. 2016Played a key role in evaluating and selecting Fellows for the 2017 cohort, ensuring the chosen candidates aligned with the fund's vision for global social impact and innovation.
adopetsChief Executive Officer
Jan. 2016 - Nov. 2022Grande Boston e Região, Estados UnidosPioneered a tech-driven platform revolutionizing pet adoption processes. I led Adopets with a vision to streamline shelter operations, garnering support from Techstars and various investors. My leadership navigated the company through significant growth, culminating in its successful acquisition.
MassChallengeMentorship Manager
Jan. 2016 - Oct. 2018Grande Boston e Região, Estados UnidosAt MassChallenge, I fostered entrepreneurial growth by connecting startups with vital resources and mentors. My role involved designing and implementing mentorship programs, enhancing mentor engagement, and supporting startup success.
KrashExecutive Director
Mar. 2015 - Nov. 2015Greater Boston AreaDirected Krash's strategic growth, focusing on innovative service delivery and leveraging emerging technologies. My leadership improved operational efficiency, team synergy, and long-term business goals.
AppreendedorCofounder
Jun. 2014 - Aug. 2015San Francisco Bay Area and BrazilCo-founded an immersive program for Brazilian entrepreneurs in the Bay Area, focusing on cross-cultural business acumen and networking, thus bridging the gap between Brazilian founders and Silicon Valley's ecosystem
UniversumGlobal Expansion Manager
Jun. 2014 - Nov. 2014Stockholm, Sweden- Selected, with 8 other professionals, amongst 400 applicants from all over the world, directed and managed the international expansion project timeline post setting the project milestones and cross-functional roles and responsibilities, and identified the resource needs provided by the home office teams.
- Directed the international and future regional management teams to ensure operational consistency and best practices in driving revenue, customer and consultant satisfaction, and operating margin growth.
Managed the international marketing, product, operations and financial resources to increase market penetration and deliver profitable growth while partnering with respective corporate functional leaders and coordinating with functional support teams.
NESsTEntrepreneur in Residence
May. 2014 - Aug. 2014San Francisco Bay AreaLed a client project for a Fortune 500 business Social Business Competition and judged applicants for a national social business competition in Brazil, recommending and supporting decisions throughout the competition.
- Conducted due diligence on the social business applicants, evaluating business models, scalability, social impact, and team members.
I worked with the Incubator to define key performance indicators, success metrics, and milestones and developed a go-to-market strategy, including sales, marketing, communications, and policy.
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