Flavia Zerbinato

Head of Communications @Melissa Shoes

Influencer Marketing Manager💸 MarketingAffiliate MarketingCommunications ManagerPR Manager

With over 7 years of experience, a BA in Social Communication, a postgraduate in Digital Strategy, and an ongoing MBA, I have a proven track record in digital communication strategies, global PR, influence strategies, and social media management. Starting with a PR internship in Madrid, I moved on to Meta as a Customer Success agent during Instagram Ads' early days, and then into Influencer Marketing at Spark, Brazil’s top firm, where I built impactful regional partnerships and advertised influencer and affiliate marketing platforms for Latin America. Currently based in Paris, I first joined Typology, a French skincare brand, to drive its US market expansion, achieving a tenfold increase in monthly revenue within a year mainly through Influence. Since 2024, I also lead the Melissa’s communication team as they position themselves in the European Market. As on of their partners and Head of Communication, I manage press relations, Influencer marketing strategies collabs and develop partnerships to enhance brand visibility. I also introduced and integrated user-generated content strategies and affiliate marketing strategies, always very ROI and data oriented. Fluent in English, Spanish, French, and Portuguese, I consult for companies aiming to either grow their digital conversions or establish an international presence through social media and influence.

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